في نوفمبر 23, Alibaba’s Taotian Group, under its Taobao Food and Fresh Produce sector and Taobao Live, successfully held the “Food and Fresh Produce Industry On-Site Visit – Dandong Donggang Station” 2023 Taobao Live Food and Fresh Produce Industry Belt National Recruitment Conference in Donggang, Dandong, Liaoning, a key production area for strawberries and fresh produce in China.
This recruitment conference coincided with the strategic efforts to decisively win the “Liaoshen Campaign” for the revitalization of Northeast China and Liaoning Province in the new era. It also aimed to thoroughly implement the national directives on promoting the development of food and fresh produce industry belts through e-commerce platforms, thereby supporting rural revitalization. The event sought to enhance public awareness of the high-quality products from the Dandong food and fresh produce industry belt and to promote the vigorous development of this sector, turning it into a leading industry that drives rural revitalization. The event received strong support and attention from government departments such as the Donggang Municipal Bureau of Commerce and the Donggang Municipal Bureau of Agriculture and Rural Affairs, as well as from organizations like the Donggang E-commerce Association and the Donggang Strawberry Association. Key participants included Mr. Muyan, Head of Alibaba’s Taobao Fresh Produce Industry; Mr. Shuyang, Head of Taobao Tmall Fresh Produce Recruitment; and Mr. Zhoumu, Head of Taobao Live’s Northeast Region. The event was covered by mainstream media from Dandong and Donggang, and attended by 85 industry clients from the national food and fresh produce industry belt and 8 MCN (Multi-Channel Network) organizations, facilitating exchanges and fostering win-win cooperation.
At the estuary of the Yalu River, along the coast of the Yellow Sea, the warm sea breeze meets the cold, humid air from the mountains, bringing abundant rainfall to this land. Thanks to its unique natural conditions, Donggang, a county-level city in Dandong, Liaoning Province, located at the northernmost tip of China’s coastline, has grown from planting 7 strawberry plants in 1924 to developing nearly 200,000 acres of strawberry greenhouses over the course of nearly a century, becoming the largest strawberry production and export base in China.
في السنوات الأخيرة, Donggang’s food, fresh produce, and agricultural industry belt have focused on implementing a high-quality brand cultivation plan. Donggang has set dual goals of achieving a century-old strawberry industry and a hundred-billion-yuan output value, combining market-driven approaches with government support, quality with efficiency, and uniqueness with standardization. The city has increased policy support, improved supporting infrastructure and services, created brands through unique characteristics, developed brands through standards, and strengthened brands through marketing. By telling the story of its brands, Donggang has enhanced their recognition, reputation, and competitiveness, building a “1+N” brand system and creating a prosperous agricultural industry. This approach has explored a new path for enriching farmers through e-commerce market expansion and premium product value enhancement.
Looking at the broader food and fresh produce e-commerce industry, the market has expanded continuously in recent years as national living standards have improved and concerns over food safety have grown. Statistics show that the market size of China’s fresh produce e-commerce reached 850 billion yuan in 2020 and is expected to grow to 2.7 trillion yuan by 2026.
Major players in the fresh produce e-commerce market include e-commerce platforms, logistics companies, supermarkets, and agricultural producers. E-commerce platforms like Alibaba’s Hema Fresh and Tmall Fresh hold a dominant market position. فضلاً عن ذلك, logistics companies such as SF Express and supermarkets like Yonghui Supermarket are also actively expanding into the fresh produce e-commerce sector. Competition among these players is intense, primarily focusing on price, جودة, delivery speed, and user experience.
As we enter 2023, the food and fresh produce e-commerce market is expected to have significant growth potential, with the market size continuing to expand. With technological advancements and strengthened policy support, fresh produce e-commerce will usher in new development opportunities.
With the comprehensive upgrading of consumption and the emergence of new trends in pet care, the demand for fresh produce in daily life has extended to emotional care, with fresh produce increasingly seen as a source of emotional companionship within households. The trend of “luxury” pet care is becoming mainstream. According to a 2023 consumer survey by “Euromonitor International” of Chinese pet owners, 63% of consumers believe that “fresh produce is one of the closest family members.” This has also led to the emergence of a series of related industries, such as fresh produce healthcare, beauty, pet boarding, and insurance, significantly promoting the development of the fresh produce economy.
In the online food and fresh produce live-streaming sales field, Taobao’s food and fresh produce sector and Taobao Live have increased investments in professional operations staff, traffic support, precise customer acquisition, and peripheral resources for fresh produce. They have also made significant efforts in standardizing sales and updating related backend rules. بالإضافة إلى ذلك, leveraging Alibaba’s years of experience and technological development, they have achieved real-time monitoring of fresh produce online sales and full logistics transportation, adopting high-standard auditing mechanisms, specialized fresh produce category rules, and industry-leading traffic algorithms. These measures not only protect buyers but also safeguard the interests of sellers. In terms of after-sales service, Alibaba has increased its dedicated customer service personnel for the food and fresh produce industry to ensure timely responses to inquiries from merchants and customers and to address their needs promptly.
Relying on the advantages of the food and fresh produce production area in Donggang, Dandong, Taobao’s food and fresh produce sector, and Taobao Live’s professional online standardized sales solutions, standardized after-sales service capabilities, and Alibaba’s efficient, pragmatic, professional, and innovative work attitude, combined with a ground team that is technologically advanced, forward-looking, information-driven, and standardized, are well-positioned to provide strong support. With the strong backing of the Donggang government and various associations and organizations, and the active cooperation of food and fresh produce industry belt practitioners and e-commerce partners, Donggang’s food and fresh produce sector is sure to reach new heights and achieve greater success!
Fujian Minwei Industrial Co., المحدودة. is a national key leading enterprise in agricultural industrialization, a national high-tech enterprise, a national quality benchmark enterprise, and one of the first batch of national aquatic seed industry enterprises. The company is headquartered in the beautiful “Hometown of Chinese Sea Bass” – Fuding City. في أكتوبر 24, 2017, it was listed on the National Equities Exchange and Quotations (NEEQ) system (stock code: 871927).
Fang Xiu, Chairman of Minwei Industrial
The fast-paced lifestyle and changes in consumer demand, such as the rise of solo dining and smaller households, يملك, to some extent, spurred the development of ready-to-eat meals for the C-end market. With the deepening recognition of the “big food concept” and the inherent advantages of marine foods, such as high nutritional value, unique flavors, and a wide variety of options, aquatic ready-to-eat meals are gradually gaining popularity among consumers. Market data shows that in 2022, the scale of China’s aquatic ready-to-eat meal industry reached 104.7 billion yuan, زيادة على أساس سنوي 16.8%. It is expected that by 2026, the market size will reach 257.6 billion yuan. As the aquatic ready-to-eat meal industry enters a “fast track” of development, it also gradually exposes market shortcomings, such as highly homogeneous products and lagging technological innovation, exacerbating industry chaos and competition among enterprises.
In this context, Minwei, a leader in the sea bass breeding field, has achieved outstanding results in the ready-to-eat meal sector within just two years, with a single product surpassing 200 million yuan in sales. علاوة على ذلك, with highly competitive products and strategic positioning in the C-end market, the company has rapidly expanded its presence in both domestic and international markets, with products exported to more than a dozen countries and regions. How did Minwei, as a “cross-industry player,” successfully achieve a stunning transformation and upgrade? What long-term plans does the company have for the future?
“China Food Miles” interviewed Fang Xiu, Chairman of Fujian Minwei Industrial Co., المحدودة. (hereinafter referred to as Minwei), to learn about the company’s development history, innovative capacity, and competitive moat.
Riding the Wave: A Sea Bass Breeding Leader Crosses into the Ready-to-Eat Meal Industry
Chairman Fang introduced that Minwei Foods’ parent company, Fujian Minwei Industrial Co., المحدود., تأسست في 1992 and has a history of 31 سنين. Over the past 30 سنين, Minwei Industrial has focused on seedling breeding, aquaculture, processing, and extended industries, mastering numerous industry-leading core technologies and taking critical steps at different stages. When domestic seedling technology was still in its infancy, the company developed sea bass reproductive control and indoor artificial breeding technology, solving the industry’s “bottleneck” problem. During the immature stage of marine aquaculture, the company developed intelligent deep-water anti-wave cages, promoting the digital transformation of the fishing industry. In August 2010, when marine food processing technology was lagging, the company established Fujian Minwei Foods Co., المحدود., specializing in deep processing of marine fish, accelerating the transformation of scientific and technological achievements, and empowering high-quality industrial development through technological innovation.
Chairman Fang mentioned that at the early stage of Minwei Foods’ establishment, in response to the market’s traditional processing and sales models of fresh and frozen aquatic products, the company pioneered the processing techniques of fish floss and fish jerky, greatly increasing the added value of aquatic products and embarking on the path of deep processing research and development. في 2021, with the rapid development of ready-to-eat meals and the deepening trend of meal preparation in the catering industry, Minwei seized the opportunity to enter the ready-to-eat meal sector to overcome the market difficulties brought by the pandemic.
Entering the new sector, Minwei Foods fully leveraged its supply chain advantages in aquatic products such as sea bass. حالياً, the company focuses on sea bass, large yellow croaker, and their deep-processed ready-to-eat meal products and ready-to-eat snacks. These include over 50 منتجات, such as fish floss, fish jerky, fish collagen peptides, ready-to-eat grilled fish, and shredded fish.
من بين هؤلاء, “fish floss” is Minwei Foods’ star product, mainly made from sea bass, cod, and swordfish, offering a delicate and smooth texture rich in essential amino acids and vitamins. This product is popular both domestically and internationally and is currently exported to 11 countries and regions, including Japan, South Korea, Thailand, Singapore, Malaysia, and Hong Kong.
Another star product is ready-to-eat grilled fish, made from premium Tongjiang sea bass and large yellow croaker. The product’s processing involves modern technology, resulting in tender, flavorful, and highly nutritious fish with high protein content. This product has been highly praised and welcomed by consumers, with single-product sales exceeding 200 million yuan this year.
Innovation-Driven High-Value, High-Quality Development
In a highly competitive market environment, the ability to quickly create star products and establish brand recognition is undoubtedly supported by continuous innovation. Chairman Fang explained that Minwei Foods places great emphasis on technological innovation and independent research and development. The company has established a first-level independent core platform, a second-level key technology platform, and a third-level joint construction platform to gather innovation resources from the marine fish industry chain, attract innovative talents, and carry out technological innovation to provide scientific and technological support and services for industry chain research.
The internal R&D team at Minwei is mainly composed of experts, technicians, and outstanding talents in the deep processing field. The team currently includes 32 ر&D personnel, 6 mid-to-senior engineers, 6 assistant engineers, و 20 experienced technical personnel.
Externally, Minwei has established the “Minwei Think Tank,” comprising 36 authoritative experts, including Chen Songlin, an academician of the Chinese Academy of Engineering, and Guan Changtao, the chief scientist of the National Marine Fish System. The company has also built 16 research platforms, including the Zhangzhou Comprehensive Experiment Station of the National Marine Fish Industry Technology System, the National Society Innovation Service Station, the Fujian Sea Bass Breeding Key Laboratory, the Fuding Sea Bass Science and Technology Courtyard, and the Enterprise Technology Center. Minwei Foods empowers the entire industry chain’s technological research through innovation. في السنوات الأخيرة, the company has carried out scientific research collaborations on marine fish breeding, species farming, aquatic product processing, and cold storage preservation technology.
In terms of industry-university-research integration, Minwei Foods collaborates with major universities and research institutes such as Shanghai Ocean University and Fujian Agriculture and Forestry University.
With the support of a strong R&D team and innovative capabilities, Minwei Foods and its products have received dual recognition from the industry and the market. Its “fish floss” has been awarded as a key new product by the Fujian Provincial Department of Industry and Information Technology, the single champion product of Ningde City’s manufacturing industry, and has won the “Gold Award Product” for 12 consecutive sessions at the China (Fuzhou) Fisheries Expo. The “grilled fish” was awarded the “2022 Fujian Provincial Ready-to-Eat Meal Gold Medal Dish,” and Minwei Foods was recognized as a “Fujian Provincial Ready-to-Eat Meal Leading Enterprise” in June 2023.
Building a Competitive Moat through Comprehensive Strength
How to break through in a rapidly changing market is a core challenge faced by every enterprise. Minwei has built its unique competitive moat through years of solid internal development.
Chairman Fang explained that Minwei has the advantage of a full industry chain. The company has established a full industry chain system covering seedling breeding, aquaculture, processing, and sales, forming a layout where “aquaculture is the foundation, seed breeding is the focus, and deep processing and ready-to-eat products are the core.” The company adopts a “company + farmer + base” business model, selling seedlings to farmers at fair prices, providing technical guidance and standardization, and signing fish repurchase agreements to ensure farmers’ stable profit margins while maintaining smooth production and sales processes, thus preserving Minwei’s competitive pricing power in the market.
Minwei’s products have quality and differentiation advantages. The company owns a natural harbor suitable for fish breeding and has long-term cooperation with farmers, implementing a 5+1 management model (unified seedlings, unified feed, unified standards, unified technology, unified testing). This approach standardizes operations across the entire industry chain, from seedling and feed supply to cost reduction and technology output, ensuring stable supply channels for raw materials.
In terms of quality and safety management, Minwei implements a “one product, one code” food safety information traceability system and has obtained certifications for national standards management systems, such as ISO9001, ISO22000, and HACCP, ensuring the safety of products from ocean to table. Chairman Fang highlighted that Minwei’s products have been designated for national leader summits and the Olympics. In September 2017, as the largest fresh supplier in Fujian Province, the company supplied sea bass to the BRICS Xiamen Summit and was recognized as a “Special Supply Base for the National Leaders’ Xiamen Summit.” In February 2022, “boneless sea bass” was designated as a product for the Winter Olympics, and the company’s base was recognized as a “National Food and Nutrition Education Base.”
Minwei Foods integrates its resources to create differentiated product categories by adapting seasoning and quality levels to different scenarios and consumer groups. على سبيل المثال, it offers different seasoning and dish levels based on regional differences (North vs. South), domestic vs. international markets, and online vs. offline sales channels. بالإضافة إلى ذلك, by focusing on grilled fish as the core product, the company drives the sales of other local agricultural products, such as pairing Fuding betel nut taro with grilled fish to promote more local specialty products.
Minwei possesses core technological advantages. Chairman Fang explained that in seedling breeding, Minwei has mastered the “sea bass reproductive control and indoor artificial seedling breeding technology,” filling a gap in the national sea bass breeding industry. This technology is a core support for Minwei’s superior seed breeding and is currently the leading seedling technology in the industry, with an annual seedling output ranking first in the industry. In aquaculture, Minwei’s anti-wave deep-water cage farming technology uses a new type of floating rectangular intelligent farming cage system that can monitor the environment and automatically feed the fish. In processing, Minwei has developed 15 processing technologies, including those for fish jerky, fish floss, and ready-to-eat grilled fish, capable of processing over 20 types of products.
Envisioning the Future of Ready-to-Eat Meals and Preparing for Challenges
Discussing the future of the ready-to-eat meal industry, Chairman Fang stated that while the B-end market has matured, the C-end market is still in the exploratory stage. لكن, with the diversification of dishes, the convenience of purchasing channels, the development of cold chain logistics, and the increasing consumer awareness of ready-to-eat meals, the C-end is expected to experience significant growth.
Chairman Fang is optimistic about the development prospects of the aquatic ready-to-eat meal segment, particularly the market potential of dishes like pickled fish and grilled fish, which are expanding from chain restaurants to the B-end and from dining establishments to households. The B-end market has a large demand and meets the catering industry’s needs for cost reduction, كفاءة, and standardization. بالإضافة إلى ذلك, the share of group dining and rural chefs is increasing yearly, promoting the rapid development of the ready-to-eat meal market. The B-end and C-end markets must collaborate and drive each other forward to jointly create a bright future for the ready-to-eat meal industry.
Facing future market challenges, Chairman Fang mentioned that Minwei Foods will further strengthen market research, develop new ready-to-eat meal products through precise market positioning to meet the personalized needs of different consumers and consumption scenarios, and actively seek overseas distributors and retailers to establish partnerships. The company plans to establish localized sales and distribution networks in the future to deliver products directly to overseas customers. To address potential production capacity issues, Minwei will actively upgrade its equipment, enhance the intelligence and automation of its production facilities, further reserve factory space, and increase capacity to prepare for the expected boom and in-depth development of the ready-to-eat meal market.
Yatsen E-commerce released its financial report for the third quarter ending September 30, 2023. The data shows that Yatsen E-commerce’s total net revenue was RMB 718.1 مليون, a year-on-year decrease of 16.3%. The net loss was RMB 197.9 مليون, narrowing by 6.1% سنة بعد سنة. على أساس غير مبادئ المحاسبة المقبولة عموماً, the net loss was RMB 130.2 مليون, expanding by 3.0% سنة بعد سنة. The gross profit was RMB 512.8 مليون, a year-on-year decrease of 13.3%. The gross margin was 71.4%, مقارنة ب 68.9% في نفس الفترة في 2022. The total operating expenses were RMB 744.3 مليون, a year-on-year decrease of 13.1%. Fulfillment expenses were RMB 56 مليون, compared to RMB 63.8 مليون دولار في نفس الفترة 2022. Sales and marketing expenses were RMB 511.7 مليون, compared to RMB 564.8 مليون دولار في نفس الفترة 2022. General and administrative expenses were RMB 151.8 مليون, compared to RMB 194.5 مليون دولار في نفس الفترة 2022. ر&D expenses were RMB 24.7 مليون, compared to RMB 33.9 مليون دولار في نفس الفترة 2022. The operating loss was RMB 231.5 مليون, narrowing by 12.9% سنة بعد سنة. على أساس غير مبادئ المحاسبة المقبولة عموماً, the operating loss was RMB 164.6 مليون, expanding by 1.2% سنة بعد سنة.
مؤسس ياتسن للتجارة الإلكترونية, رئيس, والرئيس التنفيذي, هوانغ جين فنغ, ذكر: "في الربع الثالث, the company’s three major skincare brands saw steady growth. في أثناء, العلامة التجارية الرائدة ياتسن, يوميات مثالية, achieved continued brand strength enhancement through the launch of a new visual identity and major new products. We are full of confidence in the future, ووفقًا لتوجيهات أداء الربع الرابع للشركة, total revenue is expected to achieve year-on-year growth.”
According to the Enterprise Library of 100EC.CN, شركة قوانغتشو ياتسن للتجارة الإلكترونية., المحدودة. (hereinafter referred to as Yatsen E-commerce) was founded in 2016. في 2019, Yatsen E-commerce was recognized as a “Unicorn” innovative enterprise in Guangzhou, making it the only e-commerce unicorn on the list.
Apart from Yatsen E-commerce, other listed digital retail companies in China include:
1.التجارة الإلكترونية الشاملة: علي بابا, JD.com, بيندودو, Vipshop, Suning.com, جومي التجزئة, كل ما هو جديد, سيكو, يونجي;
2.البث المباشر للتجارة الإلكترونية: كوايشو, تكنولوجيا ياوانج, أنا استطيع, اختيار شرقي, جياو جي بنغ يو;
3.التجارة الإلكترونية للأغذية الطازجة: دينغدونغ مايكاي, ميسفرش, باغودا;
4.التجارة الإلكترونية للسيارات: أنت أيضاً, أوكسين;
5.دليل التسوق التجارة الإلكترونية: سمزددم (ما يستحق الشراء), Fanli.com;
6.التجارة الإلكترونية بالتقسيط: كوديان, ليكسين;
7.مقدمو خدمات التجارة الإلكترونية بالتجزئة: يوزان, ويموب, مجموعة يويشانغ, تكنولوجيا قوانغيون, التجارة الإلكترونية باوزون, يوكوهوي, مكياج جميل الجمال, روويوتشين, كينغمو القابضة;
8.التجارة الإلكترونية العمودية: مجموعة بيبي تري, كوتيسمارت, وونونج نت, بوكيي الحيوانات الأليفة;
9.التجارة الإلكترونية العلامة التجارية: مجموعة Xiaomi, بير للاجهزة الكهربائية, تمكنت, ثلاثة السناجب, يوجياهوي, ياتسن للتجارة الإلكترونية, رونجمي القابضة, التجارة الإلكترونية نانجيرين.
The 8th International Symposium on “Dairy Nutrition and Milk Quality,” co-hosted by the Beijing Institute of Animal Science and Veterinary Medicine of the Chinese Academy of Agricultural Sciences, the Food and Nutrition Development Institute of the Ministry of Agriculture and Rural Affairs, the China Dairy Industry Association, the American Dairy Science Association, and the New Zealand Ministry for Primary Industries, was successfully held in Beijing from November 19-20, 2023.
More than 400 experts from universities, research institutes, enterprises, and industry organizations in countries and regions such as China, the United States, the United Kingdom, New Zealand, Denmark, Ireland, Canada, Bangladesh, Pakistan, Ethiopia, Zimbabwe, Cuba, Antigua and Barbuda, and Fiji attended the conference.
As one of the top 20 leading fresh milk enterprises (D20) in China’s dairy industry, Changfu Dairy was invited to participate in the conference. The company set up a dedicated booth and provided high-quality pasteurized fresh milk for domestic and international attendees to sample.
The theme of this year’s symposium was “Innovation Leading the High-Quality Development of the Dairy Industry.” The conference featured a series of discussions and exchanges on topics such as “Healthy Dairy Farming,” “Milk Quality,” and “Dairy Consumption,” focusing on theoretical research, technological innovation, and industry development experiences.
Thanks to its active exploration and innovative practices in full-chain standardization, Changfu Dairy was recognized by an expert panel organized by the Ministry of Agriculture and Rural Affairs as a “Dairy Industry Full-Chain Standardization Pilot Base.” This honor acknowledges the company’s outstanding contributions to promoting high-quality development in the dairy industry through its adherence to full-chain standardization and implementation of the National Premium Milk Program.
Full-chain standardization is a key driver of high-quality development. For many years, Changfu Dairy has upheld a spirit of innovation and persistence, rigorously focusing on high-quality milk sources, production processes, and cold chain transportation to establish a top-notch full-chain system. The company has been deeply committed to the National Premium Milk Program, helping to propel the dairy industry into a new era of high-quality development.
It is worth noting that as early as 2014, during the experimental phase of the National Premium Milk Program, Changfu voluntarily applied and was the first dairy company in China to initiate in-depth cooperation with the program team.
In February 2017, Changfu’s pasteurized fresh milk successfully passed the acceptance test for the National Premium Milk Program, meeting the national premium standards. The milk was recognized not only for its safety but also for its superior quality.
In September 2021, following several technical upgrades, the active nutritional indicators of Changfu’s pasteurized fresh milk reached new heights, placing it at the forefront of global standards. Changfu became the first and only dairy company in China to have all its pasteurized fresh milk products authorized to bear the “National Premium Milk Program” label.
على مر السنين, Changfu has invested billions of yuan in the pursuit of continuous high-quality development, becoming an important source of premium milk data in China and making significant contributions to the development of the national premium milk standard system. The company has been recognized as a “National Key Leading Enterprise in Agricultural Industrialization” and has been named one of China’s top 20 dairy companies for three consecutive years, reflecting its unwavering commitment to its original mission and purpose.
حديثاً, the “Qingyuan Chicken” Industry High-Quality Development Promotion Meeting and the “Qingyuan Chicken” Geographical Indication Special Mark Award Ceremony were held in Qingcheng District. Qingcheng District Vice Mayor Lei Huankun attended the ceremony and awarded plaques to four companies that were granted the right to use the “Qingyuan Chicken” Geographical Indication Special Mark.
A geographical indication is a commercial value mark that indicates the specific quality of a product is directly related to the unique natural or human factors of its place of origin. حالياً, four companies in Qingcheng District have successfully applied for and been granted the right to use the “Qingyuan Chicken” Geographical Indication Special Mark, namely Guangdong Tian Nong Food Group Co., المحدود., Qingyuan Sanyuan Qingyuan Chicken Breeding Co., المحدود., Guangdong Tian Nong Ecological Food Co., المحدود., and Guangdong Dongfeng Agricultural Development Co., المحدودة.
To ensure that Qingyuan chicken breeding companies meeting the application criteria successfully obtain authorization to use the mark, the Qingcheng District Market Supervision Bureau has implemented personalized “one-on-one” services, closely following the application process for the geographical indication mark. This includes conducting on-site inspections and issuing origin verification reports for applicant companies, as well as assisting them in coordinating with testing institutions to carry out quality inspections of Qingyuan chicken products. بالإضافة إلى ذلك, the bureau has launched a special campaign to protect the “Qingyuan” geographical indication through “double random checks” and inter-departmental collaboration, strictly cracking down on unauthorized use of the special mark, similar marks, and any falsification, misuse, or improper printing of the special mark, thereby ensuring comprehensive protection of the “Qingyuan Chicken” geographical indication.
According to statistics from 2022, the total output value of the “Qingyuan Chicken” marked companies in Qingcheng District reached 3.015 billion yuan, زيادة على أساس سنوي 130%. The total revenue of these companies amounted to 1.213 billion yuan, contributing to agricultural production growth and increased income for farmers. As one of the places of origin for Qingyuan Chicken, Qingcheng District has consistently adhered to its agricultural foundations, leveraged its resource endowment, and utilized its locational advantages. The district has thoroughly implemented the municipal government’s work plan for building a 10-billion-yuan Qingyuan Chicken industry, focusing on stable basic production, strengthening the seed industry foundation, emphasizing disease prevention and control, and promoting transformation and upgrading. These efforts have established a comprehensive development framework for the Qingyuan Chicken industry chain, integrating various development models such as seed breeding, technological R&د, deep processing, cold chain logistics, and brand sales, creating a favorable environment for the high-quality development of the Qingyuan Chicken industry.
To further leverage the role of geographical indications in empowering industrial development and enhance the “Qingyuan Chicken” brand as a city icon, Qingcheng District will continue to focus on the “Hundred-Thousand-Ten Thousand Project” to promote coordinated urban-rural regional development. The district plans to deepen the creation of a 10-billion-yuan Qingyuan Chicken industry by strengthening the protection of Qingyuan Chicken’s genetic resources, improving quality management, expanding deep processing of the industry, exploring the cultural significance of Qingyuan Chicken, and building the Qingyuan Chicken brand. These efforts will continue to advance the high-quality development of the Qingyuan Chicken industry.
According to a November 21 announcement on Wabei.com, Hemei Agriculture (833515) recently released a notice regarding its decision to establish a wholly-owned subsidiary in Chongzuo City, Guangxi Province, with an investment of 10 مليون يوان. This decision is based on the company’s overall future development strategy, aiming to implement its strategic plan, optimize resource allocation, and enhance the company’s comprehensive competitiveness and sustainable development capabilities. The subsidiary aims to strengthen long-term, stable regional partnerships with customer groups, and deeply explore market space and value potential.
Main Business: The subsidiary’s main business activities will include the production, مبيعات, processing, مواصلات, and storage of agricultural products, as well as other related services; food sales (only pre-packaged food); wholesale and retail of edible agricultural products; acquisition of primary agricultural products; information consulting services (excluding licensed information consulting services); sales of agricultural, forestry, animal husbandry, sideline, and fishery products; sales of agricultural machinery; retail of hardware products, daily necessities, stationery, kitchenware, sanitary ware, and daily sundries; import and export of goods; catering management; supply chain management services; general goods warehousing services (excluding hazardous chemicals and other projects requiring special approval); licensed projects include food sales, urban distribution and transportation services, and road freight transportation.
Purpose of the Investment: The primary purpose of this investment is to further expand the company’s supply chain industry layout, optimize its strategic deployment, enhance its centralized procurement and management capabilities, increase profitability, and comprehensively improve the company’s overall competitiveness without altering its core business.
Risks Associated with the Investment: The investment decision is based on the company’s strategic goals and long-term interests and does not involve significant market, operational, or management risks. The company will improve its internal control systems, clarify its business strategies and risk controls, and establish a strong management team to ensure that there is no harm to the interests of the company or its shareholders.
Impact on Business and Finances: This investment will result in changes to the company’s consolidated financial statements and is expected to have a positive impact on the company’s future financial condition.
According to Wabei.com, Hemei Agriculture is a unique food distribution company focused on providing “one-stop cold chain logistics and distribution services for a full range of fresh agricultural and sideline products.” Its clients include, but are not limited to, educational institutions, military organizations, and public institutions.
في نوفمبر 6, خلال معرض الصين الدولي السادس للاستيراد (سي اي اي), أقامت مجموعة Sinopharm وشركة Roche Pharmaceuticals China حفل توقيع للتعاون الاستراتيجي. تشن جانيو, نائب رئيس مجموعة سينوفارم, و دينغ شيا, رئيس توسيع النظام البيئي متعدد القنوات في شركة Roche Pharmaceuticals في الصين, وقع الاتفاقية نيابة عن الطرفين. ليو يونغ, الرئيس والمدير التنفيذي لمجموعة سينوفارم, كونغ شيويدونغ, رئيس مركز خدمات المشتريات وسلسلة التوريد العالمية لمجموعة سينوفارم, ليو تيانياو, المدير العام, وحضر هذا الحدث نائبا الرئيس تشاو مين وشو هاي. من شركة روش للأدوية الصينية, وكان من بين المشاركين بيان شين, رئيس, تشيان وي, مدير عام قسم الأورام, تشن ييجوان, نائب رئيس قسم الأدوية التخصصية, تحت, نائب رئيس قسم الرعاية الصحية الطبية والشخصية, وريان هاربر, نائب الرئيس لاستراتيجية خطوط أنابيب المنتجات والابتكار الرقمي. لقد شهدوا جميعا هذه اللحظة التاريخية.
يصادف العام المقبل الذكرى الثلاثين لتواجد شركة Roche Pharmaceuticals China في السوق الصينية. لقد حافظت شركة Roche Pharmaceuticals China ومجموعة Sinopharm دائمًا على شراكة وثيقة, بناء صداقة تعاونية عميقة على مر السنين. ومن خلال هذا التوقيع الاستراتيجي, ستعمل مجموعة Sinopharm وشركة Roche Pharmaceuticals China على الاستفادة من نقاط القوة الخاصة بهما لمواصلة تعميق التعاون في مجالات متعددة, الارتقاء بشراكتهم إلى آفاق جديدة.
ليو يونغ, الرئيس والمدير التنفيذي لمجموعة سينوفارم, أعرب عن امتنانه لدعم وثقة شركة Roche Pharmaceuticals China المستمرة. وأشار إلى أنه من خلال هذا التوقيع الاستراتيجي, ستواصل مجموعة Sinopharm وشركة Roche Pharmaceuticals China تعميق التعاون في مختلف المجالات, تسريع دخول المنتجات الجديدة إلى السوق بشكل مشترك والعمل معًا لإنشاء منتج مبتكر, تعاونية, والنظام البيئي المحلي المتنوع للرعاية الصحية.
بيان شين, رئيس شركة روش للأدوية في الصين, وأشار إلى أن مجموعة سينوفارم, باعتبارها الموزع الرائد وتاجر التجزئة للأدوية والأجهزة الطبية في الصين, فضلا عن مزود خدمة سلسلة التوريد الرائدة, لقد كانت دائمًا شريكًا مهمًا لشركة Roche Pharmaceuticals China. في السنوات الأخيرة, ركزت شركة Roche Pharmaceuticals China على تسريع تقديم العديد من المنتجات المبتكرة العالمية وتعزيز تكاملها العميق مع النظام البيئي المحلي. وأكد بيان شين أنه سواء في توزيع المنتجات, التعاون في سلسلة التوريد, الوصول إلى المستشفى, أو الأسواق خارج المستشفى, وتتطلع شركة روش إلى تعاون شامل مع مجموعة سينوفارم في المستقبل, استكشاف نماذج جديدة باستمرار وتوسيع القنوات الجديدة بشكل مشترك.
ويمثل التوقيع الناجح لاتفاقية التعاون الاستراتيجي هذه بداية فصل جديد في الشراكة بين الشركتين. المضي قدما, سيلتزم كلا الطرفين بفلسفة التطوير "التي تركز على المريض"., مواصلة تعميق التعاون, تبادل الفرص التي جلبها معرض CIIE, والعمل بشكل مشترك على تعزيز التنفيذ الفعال للمنتجات المبتكرة في مختلف مجالات الأمراض. ويهدف هذا التعاون إلى إنشاء نموذج نظام بيئي جديد للتشخيص والعلاج, المساهمة في تحقيق مبادرة "الصين الصحية 2030"., وتوفير المزيد من الخيارات للمرضى المحتاجين.
الغذاء ر&D يختلف عن المجالات الأخرى ويتطلب الاهتمام بالتفاصيل. في السنوات الأخيرة, وقد أعطيت البحث والتطوير في صناعة الأغذية أهمية متزايدة.
في صباح شهر نوفمبر 17, أقيم حفل افتتاح معهد Ziyan لأبحاث الابتكار الغذائي في مقاطعة Guanyun, ليانيونقانغ.
كعلامة تجارية مشهورة في صناعة الأغذية المطهوة ببطء ولاعبًا في قطاع ناضج نسبيًا, لماذا أنشأت Ziyan Food معهد أبحاث الابتكار الخاص بها؟? تشونغ هوايجون, مدير معهد زيان لأبحاث الابتكار الغذائي, ذكر, "مع استمرار تحسن مستويات معيشة الناس, يطالب المستهلكون بشكل متزايد بجودة وخبرات غذائية أعلى. يعتمد إنشاء Ziyan Food لمعهد الأبحاث على متطلبات السوق واتجاهات التنمية. وأضاف Zhong Huaijun أن Ziyan Food ستواصل استكشاف وتطوير صناعة الأغذية الصحية, التأكد من أن الأبحاث المستقبلية لا تركز فقط على الذوق والسلامة ولكن أيضًا على الصحة.
يُذكر أن معهد زيان لأبحاث الابتكار الغذائي سيتولى ثلاث وظائف أساسية: إطلاق المزيد من المنتجات الجديدة التي تتوافق مع اتجاهات السوق وطلبات المستهلكين, ضمان جودة المنتج العالية وسلامة الأغذية, وتحويل نتائج البحوث بسرعة إلى إنتاجية.
في هذا الحدث, لاحظ مراسل من شركة Blue Whale Finance أن معهد Ziyan لأبحاث الابتكار الغذائي قد خطط لعدة مجالات وظيفية, بما في ذلك منطقة معرض الشركات, منطقة تذوق المنتج, مجال أبحاث تكنولوجيا النكهة, منطقة التقييم الحسي, ومنطقة تحليل الأداة. قامت Ziyan Food أيضًا بتحسين وتحديث منتجها الحالي R&مركز D من حيث البرامج والأجهزة, على سبيل المثال, من خلال شراء سلسلة من معدات تصنيع واختبار الأغذية الرائدة محليًا ودوليًا وجلب باحثين محترفين في مجال النكهات ومواهب عالية التقنية.
بحسب المعلومات المتوفرة, Ziyan Food هي شركة منتجة للأطعمة المطهوة على نطاق واسع في الصين, التركيز على ر&د, إنتاج, ومبيعات المنتجات المطهية ببطء. وتشمل المنتجات الرئيسية للشركة "شرائح الرئة للزوج والزوجة".,""دجاج بايوي,"و"دجاج تنغجياو,” والتي يتم تحضيرها من الدواجن مثل الدجاج, بطة, لحم, لحم خنزير, وكذلك الخضار, المأكولات البحرية, ومنتجات الصويا. تستخدم هذه المنتجات في المقام الأول كأطباق جانبية مع وجبات الطعام, تكملها الاستهلاك العرضي, والعلامة التجارية الرئيسية هي "Ziyan".
على الرغم من وجود خط إنتاج متنوع, يظل المنتج الرئيسي "شرائح الرئة للزوج والزوجة" محركًا قويًا للمبيعات. بحسب موقع زيان فود 2023 التقرير نصف السنوي, ساهمت المنتجات الطازجة 86.08% من إيرادات الأعمال الرئيسية للشركة, مع المنتج "النجمي" "شرائح الرئة للزوج والزوجة" الذي يولد مبيعات 543 مليون يوان, المحاسبة ل 31.59%.
"لقد كنا نحاول دائمًا إنشاء المزيد من المنتجات المميزة مثل "شرائح الرئة للزوج والزوجة" و"دجاج تنغجياو". على سبيل المثال., أطلقنا هذا العام منتجات مثل Refreshing Beef, منعش أقدام لحم الخنزير, شرائح دجاج بوبو, وشرائح مقرمشة. ولكن في الواقع، من الصعب جدًا تجاوز هذين المنتجين, لأن عملائنا عادة ما يفكرون في شرائح رئة الدجاج والزوج والزوجة Tengjiao أولاً, ومن ثم شراء بعض الآخرين. لقد أجهدنا أدمغتنا في محاولة التفوق على أنفسنا, وفي كثير من الأحيان لا تسير الأمور كما هو مخطط لها, ولكن يجب علينا أن نستمر في إطلاق المنتجات بحيوية,قال تشونغ هوايجون. "كثيرًا ما أقول إن الأمر يشبه كيف تجاوز WeChat QQ; هل يمكننا إنشاء واحدة أخرى وإحداث ثورة في أنفسنا?"
يُذكر أن شركة Ziyan Food قد أنشأت شركة طويلة الأمد, شراكات مستقرة مع كبار الموردين مثل Wens Foodstuff Group, مجموعة الأمل الجديد, ومجموعة COFCO لتوريد المواد الخام الرئيسية مثل الدجاج الكامل, لحم, ومنتجات البط الثانوية. وهذا يسمح للشركة بالحصول على مصادر جديدة, مكونات عالية الجودة من المنشأ و, بالاعتماد على قواعدها الإنتاجية الخمس, تشكيل نظام سلسلة توريد شامل مع مسافة تسليم سلسلة التبريد المثالية مثل نصف قطر الإشعاع, العرض السريع, والنضارة القصوى. الطلبات المقدمة في اليوم السابق يتم إنتاجها في نفس اليوم وتسليمها إلى المتاجر في نفس اليوم أو في اليوم التالي, ضمان نضارة المنتجات.
من الجدير بالذكر أن ترقية سلسلة التوريد لشركة Ziyan Food قد أدت أيضًا إلى تحسين جانب التكلفة. وذكرت شركة زيان للأغذية في تقريرها المالي أن أسعار المواد الأولية مقاربة لنطاق السنوات السابقة, وقد عززت الشركة تحسين سلسلة التوريد, تحسين عمليات الإنتاج, والتكنولوجيا المتطورة, مما أدى إلى تحسن كبير في صافي الربح.
بحسب موقع زيان فود 2023 تقرير الربع الثالث, حققت الشركة إيرادات تشغيلية تقارب 882 مليون يوان في الأرباع الثلاثة الأولى. وكان هامش الربح الإجمالي للشركة 24.19%, أعلى 6.69 نقطة مئوية على أساس سنوي; وكان هامش صافي الربح 12.06%, أعلى 3.94 نقطة مئوية على أساس سنوي. النظر في مؤشرات الربع الواحد, في الربع الثالث من 2023, وكان هامش الربح الإجمالي للشركة 29.17%, أعلى 11.07 نقطة مئوية على أساس سنوي و 6.18 نقاط مئوية على أساس ربع سنوي; وكان هامش صافي الربح 15.15%, أعلى 5.38 نقطة مئوية على أساس سنوي و 1.67 نقاط مئوية على أساس ربع سنوي.
علاوة على ذلك, يعد توسيع قطاع السوق أحد استراتيجيات زيادة إيرادات Ziyan Food. بعد استثمارها الاستراتيجي في Lao Han Bian Chicken في يونيو, اتخذت Ziyan Food خطوة أخرى في سبتمبر من خلال الاستثمار الاستراتيجي في Jing Cui Xiang. صرح رئيس شركة Ziyan Food Ge Wuchao أن الصمود والاستكشاف المتنوع هما جانبان لا ينفصلان عن تطوير المشاريع. الثبات هو أساس تطور الشركة; منذ تأسيس الشركة, لقد انخرطنا بعمق في سوق الأطعمة المطهية بالأطباق الجانبية, ملتزمون بتعزيز مكانتنا الرائدة في هذه الصناعة. لكن, مع التغيرات في بيئة السوق وتنوع احتياجات المستهلكين, كما نرى ضرورة استكشاف فرص جديدة للتنمية على الأسس القائمة. تواصل الشركة استكشاف مسارات التطوير المتنوعة من خلال إطلاق العديد من العلامات التجارية الفرعية, مثل "Feng Si Niang Qiaojiao Beef,"" شاغو تشوانغيوان,"و" جياويان جياويو,"تغطي فئات مثل تناول الطعام غير الرسمي والطعام المطهو ببطء, بالإضافة إلى الشراكات الإستراتيجية مع العلامات التجارية للأغذية مثل Lao Han Bian Chicken وJing Cui Xiang. تفتح هذه الإستراتيجية فرص نمو أوسع للشركة. من خلال التخطيط الاستراتيجي المتنوع, يمكن للشركة الاستجابة بسرعة لتغيرات السوق, تعزيز القدرة التنافسية الشاملة, ومواصلة تعزيز مكانتها الرائدة في الصناعة لتحقيق التنمية طويلة المدى.
على الجانب الآخر, مع الزخم القوي لتعافي صناعة المطاعم, كما أصبحت المنافسة أكثر حدة. اعترف Ge Wuchao بذلك بعد الوباء, لقد تغير طلب المستهلك, مع زيادة التركيز على سلامة الأغذية والصحة. بالإضافة إلى ذلك, مع تعافي القوة الشرائية للمستهلكين, قد يجذب المزيد من المنافسين إلى السوق. لذلك, تحتاج Ziyan Food إلى تعزيز جهود بناء العلامة التجارية والتسويق لتعزيز تأثير العلامة التجارية وحصة السوق للحفاظ على مكانتها الرائدة في الصناعة. مزيد من تعزيز المنتج R&د ومراقبة الجودة لتوفير أكثر أمانا, تعتبر المنتجات الصحية التي تلبي احتياجات المستهلكين بشكل أفضل أمرًا ضروريًا.
حديثاً, Talis Biomedical, a U.S.-based company specializing in point-of-care infectious disease testing, announced that it has begun exploring strategic alternatives and will be cutting approximately 90% of its workforce to preserve cash flow.
In a statement, Talis said that the company’s Board of Directors has appointed a special committee composed of independent directors to consider various strategic alternatives, including equity or debt financing alternatives, acquisitions, mergers or reverse mergers, asset divestitures, licensing, or other strategic transactions. TD Cowen will serve as the financial advisor during this review.
The company has not set a timeline for completing the strategic process and stated that it does not intend to provide updates on the progress unless deemed appropriate or necessary.
Talis also plans to reduce its workforce by approximately 90% and consolidate its operations into a single site in Chicago. بالإضافة إلى ذلك, the company will implement further cost-saving measures to reduce cash burn.
Talis announced its third-quarter financial results, reporting revenue of $140,000 for the quarter, down from $796,000 a year earlier. Grant revenue was $64,000, and product revenue totaled $76,000 for the quarter. The net loss for the third quarter of 2023 was $15.7 مليون (approximately RMB 113 مليون), مقارنة ب $26 million in the same period last year. The company had $88 million in cash and equivalents at the end of the quarter.
After raising $254 million in its initial public offering in 2021, Talis has faced a series of setbacks. Last year, the company cut 35% of its workforce and announced that it would halt the commercialization of its COVID-19 test to focus on opportunities in the women’s and sexual health sectors. At the beginning of 2022, due to manufacturing issues and inefficiencies greater than 10%, Talis announced that the launch of its Talis One molecular diagnostics system would be delayed. The Talis One system uses real-time loop-mediated isothermal amplification (LAMP) technology for DNA targets and real-time reverse transcription LAMP technology for RNA targets.
حديثاً, Ziyan Foods released its third-quarter earnings report, providing a detailed overview of the company’s revenue and growth rates. According to the data, for the first three quarters of 2023, the company’s revenue was approximately 2.816 billion yuan, representing a 2.68% زيادة على أساس سنوي. Net profit attributable to shareholders of the listed company was about 341 مليون يوان, أعلى 50.03% سنة بعد سنة. In the third quarter alone, net profit attributable to shareholders was 162 مليون يوان, marking a 44.77% increase compared to the previous year. These growth figures offer deeper insights into Ziyan Foods’ development.
The continuous growth achieved by Ziyan Foods is closely linked to its strategic initiatives, particularly in sales channels. With the trend towards branding and chain operations and the increasing demand for modern information technology in corporate management, a single direct-sales model is no longer the company’s primary choice. As a result, Ziyan Foods has gradually transitioned to a two-tier sales network model, involving “Company-Distributor-Stores.” The company has established franchise stores in key provincial and municipal regions through distributors, substituting the roles of the original management team with distributors. This two-tier network reduces the time and cost associated with developing and managing terminal franchise stores, facilitating cost reduction, efficiency enhancement, and rapid business expansion.
In addition to the distributor model, Ziyan Foods retains 29 direct-operated stores in cities such as Shanghai and Wuhan. These stores are used for store image design, consumer feedback collection, accumulating management experience, and training. Unlike franchise stores, Ziyan Foods maintains control over direct-operated stores, conducting unified financial accounting and benefiting from store profits while covering store expenses.
في السنوات الأخيرة, the rise of e-commerce and the rapid development of the takeaway culture have also provided direction for Ziyan Foods. Seizing the opportunity of rapid industry growth, the company has quickly expanded its presence on e-commerce platforms, creating a diversified, multi-dimensional marketing network that includes e-commerce, supermarkets, and group buying models. This strategy caters to contemporary consumers’ diverse supply needs and further accelerates brand development. على سبيل المثال, Ziyan Foods has launched official flagship stores on e-commerce platforms such as Tmall and JD.com, and has also joined takeaway platforms like Meituan and Ele.me. By customizing promotional activities for different regional consumer scenarios, Ziyan Foods enhances brand empowerment. بالإضافة إلى ذلك, the company collaborates with major O2O fresh food e-commerce platforms like Hema and Dingdong Maicai, providing precision processing and supply services for well-known chain restaurants.
نتطلع إلى الأمام, Ziyan Foods is committed to continuously strengthening its sales channels, keeping pace with modern developments, and updating its sales methods. The company aims to deliver more high-quality products to consumers, ensuring a more convenient shopping and dining experience.
