Estabelecendo um instituto de pesquisa para enfrentar o desafio de criar produtos de grande sucesso: Ziyan Foods acelera a “autorrevolução”
Comida R&D é diferente de outros campos e requer atenção aos detalhes. Nos últimos anos, pesquisa e desenvolvimento na indústria alimentícia tem recebido importância crescente.
Na manhã de novembro 17, a cerimônia de inauguração do Ziyan Food Innovation Research Institute foi realizada no condado de Guanyun, Lianyungang.
Como marca bem conhecida na indústria de refogados e participante de um setor relativamente maduro, por que a Ziyan Food estabeleceu seu próprio Instituto de Pesquisa em Inovação? Zhong Huaijun, o Diretor do Instituto de Pesquisa de Inovação Alimentar Ziyan, afirmou, “À medida que os padrões de vida das pessoas continuam a melhorar, os consumidores exigem cada vez mais maior qualidade e experiências alimentares. O estabelecimento de um instituto de pesquisa pela Ziyan Food é baseado nessas demandas de mercado e tendências de desenvolvimento.” Zhong Huaijun acrescentou que a Ziyan Food continuará a explorar e desenvolver a indústria de alimentos saudáveis, garantir que a investigação futura não se concentre apenas no sabor e na segurança, mas também na saúde.
É relatado que o Ziyan Food Innovation Research Institute realizará três funções principais: lançar mais produtos novos que se alinhem com as tendências do mercado e as demandas dos consumidores, garantindo alta qualidade do produto e segurança alimentar, e convertendo rapidamente os resultados da pesquisa em produtividade.
No evento, um repórter da Blue Whale Finance notou que o Ziyan Food Innovation Research Institute havia planejado várias áreas funcionais, incluindo uma área de exposição corporativa, área de degustação de produtos, área de pesquisa de tecnologia de sabores, área de avaliação sensorial, e área de análise de instrumentos. A Ziyan Food também otimizou e atualizou seu produto existente R&Centro D em termos de software e hardware, por exemplo, adquirindo uma série de equipamentos líderes nacionais e internacionais de processamento e teste de alimentos e trazendo pesquisadores profissionais de sabores e talentos de alta tecnologia.
De acordo com informações disponíveis, Ziyan Food é um produtor em grande escala de alimentos refogados na China, focando no R&D, produção, e vendas de produtos refogados. Os principais produtos da empresa incluem “Fatias de Pulmão para Marido e Mulher,”“Frango Baiwei,”E“Frango Tengjiao,”que são feitos de aves, como frango, pato, carne bovina, carne de porco, assim como vegetais, frutos do mar, e produtos de soja. Estes produtos são utilizados principalmente como acompanhamento de refeições, complementado pelo consumo casual, com a marca principal sendo “Ziyan”.
Apesar de ter uma linha de produtos diversificada, o principal produto “Husband and Wife Lung Slices” continua sendo um forte impulsionador de vendas. De acordo com Ziyan Food's 2023 relatório semestral, produtos frescos contribuíram 86.08% da principal receita comercial da empresa, com o produto “estrela” “Husband and Wife Lung Slices” gerando vendas de 543 milhão de yuans, contabilidade para 31.59%.
“Sempre tentamos criar produtos mais famosos, como ‘Husband and Wife Lung Slices’ e ‘Tengjiao Chicken’., este ano lançamos produtos como Carne Refrescante, Pés De Porco Refrescantes, Fatias de Frango Bobo, e pedaços crocantes. Mas na verdade é muito desafiador superar esses dois produtos, porque nossos clientes geralmente pensam primeiro em frango Tengjiao e fatias de pulmão de marido e mulher, e depois compre alguns outros. Nós quebramos a cabeça tentando nos superar, e muitas vezes as coisas não saem como planejado, mas devemos continuar lançando produtos com vitalidade,”Zhong Huaijun disse. “Costumo dizer que foi como o WeChat superou o QQ; podemos criar outro e nos revolucionar?”
É relatado que a Ziyan Food estabeleceu longo prazo, parcerias estáveis com grandes fornecedores como Wens Foodstuff Group, Grupo Nova Esperança, e o Grupo COFCO para o fornecimento de matérias-primas essenciais, como frangos inteiros, carne bovina, e subprodutos de pato. Isso permite que a empresa obtenha produtos frescos, ingredientes de alta qualidade desde a origem e, contando com suas cinco bases de produção, formar um sistema completo de cadeia de suprimentos com a distância ideal de entrega da cadeia de frio conforme o raio de radiação, fornecimento rápido, e máxima frescura. Os pedidos feitos no dia anterior são produzidos no mesmo dia e entregues nas lojas no mesmo dia ou no dia seguinte, garantindo o frescor dos produtos.
Vale ressaltar que a atualização da cadeia de abastecimento da Ziyan Food também otimizou seu lado de custos. A Ziyan Food afirmou em seu relatório financeiro que os preços das matérias-primas estão próximos da faixa dos anos anteriores, e a empresa fortaleceu a otimização da cadeia de suprimentos, processos de produção melhorados, e tecnologia atualizada, resultando em melhorias significativas no lucro líquido.
De acordo com Ziyan Food's 2023 relatório do terceiro trimestre, a empresa obteve receita operacional de aproximadamente 882 milhões de yuans nos primeiros três trimestres. A margem de lucro bruto da empresa foi 24.19%, acima 6.69 pontos percentuais ano a ano; a margem de lucro líquido foi 12.06%, acima 3.94 pontos percentuais ano a ano. Olhando para os indicadores trimestrais, no terceiro trimestre de 2023, a margem de lucro bruto da empresa foi 29.17%, acima 11.07 pontos percentuais em termos anuais e 6.18 pontos percentuais em termos trimestrais; a margem de lucro líquido foi 15.15%, acima 5.38 pontos percentuais em termos anuais e 1.67 pontos percentuais em termos trimestrais.
Além disso, expandir seu segmento de mercado é uma das estratégias de aumento de receita da Ziyan Food. Após seu investimento estratégico na Lao Han Bian Chicken em junho, A Ziyan Food deu outro passo em setembro ao investir estrategicamente na Jing Cui Xiang. O presidente da Ziyan Food, Ge Wuchao, afirmou que a firmeza e a exploração diversificada são dois aspectos inseparáveis do desenvolvimento empresarial. A firmeza é a base do desenvolvimento da empresa; desde a criação da empresa, estamos profundamente engajados no mercado de acompanhamentos refogados, comprometidos em consolidar nossa posição de liderança no setor. No entanto, com as mudanças no ambiente de mercado e a diversificação das necessidades dos consumidores, vemos também a necessidade de explorar novas oportunidades de desenvolvimento nas bases existentes. A empresa continua a explorar caminhos de desenvolvimento diversificados, lançando diversas submarcas, como “Feng Si Niang Qiaojiao Beef,”“Shaguo Zhuangyuan,”E“ Jiaoyan Jiaoyu,”Abrangendo categorias como jantares casuais e comida refogada casual, bem como parcerias estratégicas com marcas de alimentos como Lao Han Bian Chicken e Jing Cui Xiang. Esta estratégia abre oportunidades de crescimento mais amplas para a empresa. Através de um layout estratégico diversificado, a empresa pode responder rapidamente às mudanças do mercado, aumentar a competitividade geral, e consolidar ainda mais a sua posição de liderança na indústria para alcançar o desenvolvimento a longo prazo.
Por outro lado, com o forte impulso da recuperação da indústria da restauração, a competição também se tornou mais intensa. Ge Wuchao admitiu que depois da pandemia, a demanda do consumidor mudou, com maior foco na segurança alimentar e saúde. Adicionalmente, à medida que o poder de compra dos consumidores se recupera, pode atrair mais concorrentes para o mercado. Portanto, A Ziyan Food precisa fortalecer a construção da marca e os esforços de marketing para aumentar a influência da marca e a participação no mercado para manter sua posição de liderança no setor. Fortalecendo ainda mais o produto R&D e controle de qualidade para fornecer mais segurança, produtos mais saudáveis que melhor atendam às necessidades do consumidor é essencial.
Recentemente, O distrito de Qingcheng sediou a reunião de promoção do desenvolvimento de alta qualidade da indústria “Frango Qingyuan”, onde quatro empresas foram galardoadas com a Marca Especial de Indicação Geográfica “Frango Qingyuan”. O vice-prefeito Lei Huankun entregou placas ao Guangdong Tian Nong Food Group, Criação de Frangos Qingyuan Sanyuan Qingyuan, Comida Ecológica Guangdong Tian Nong, e Desenvolvimento Agrícola de Guangdong Dongfeng.
A geographical indication signifies the unique quality of a product related to its origin. Qingcheng District’s Market Supervision Bureau provided “one-on-one” support to ensure companies met criteria for using the “Qingyuan Chicken” mark, including on-site inspections, origin verification, and product quality testing. Adicionalmente, a campaign was launched to protect the geographical indication through random checks and inter-departmental collaboration, safeguarding against unauthorized use.
Em 2022, companies marked with “Qingyuan Chicken” in Qingcheng District reached a total output value of 3.015 billion yuan, um 130% Aumento ano a ano, with revenues hitting 1.213 billion yuan. Qingcheng District focuses on a comprehensive development framework, integrating seed breeding, technological R&D, deep processing, logística, and brand sales to enhance the Qingyuan Chicken industry.
Looking ahead, Qingcheng District aims to boost the “Qingyuan Chicken” brand as part of the “Hundred-Thousand-Ten Thousand Project.” Efforts will include strengthening genetic resource protection, improving quality management, expanding deep processing, and promoting the cultural significance of Qingyuan Chicken to achieve high-quality industry growth and solidify its status as a city icon.
Agricultura Hemei (833515) anunciou seu plano de estabelecer uma subsidiária integral na cidade de Chongzuo, Província de Guangxi, com um investimento de 10 milhão de yuans. Esta mudança está alinhada com a estratégia de desenvolvimento futuro da empresa para otimizar a alocação de recursos e aumentar a competitividade. A nova subsidiária terá como foco a produção, vendas, processamento, transporte, e armazenamento de produtos agrícolas, along with other services like food sales, supply chain management, and warehousing.
Main Business Activities:
The subsidiary will engage in:
Investment Purpose:
The investment aims to expand Hemei Agriculture’s supply chain layout, enhance centralized procurement and management, and improve overall profitability and competitiveness. This strategic move will further strengthen long-term regional partnerships and explore new market opportunities.
Risk and Impact Assessment:
The company states that this investment carries minimal risk, given its alignment with Hemei Agriculture’s strategic goals. Enhanced internal controls, clear business strategies, and a strong management team will be established to safeguard shareholder interests. The investment is expected to positively impact the company’s consolidated financial statements and future financial condition.
Hemei Agriculture specializes in providing “one-stop cold chain logistics and distribution services for fresh agricultural and sideline products,” serving clients including educational institutions, military organizations, and public institutions.
Yatsen E-commerce divulgou seu relatório financeiro para o terceiro trimestre encerrado em setembro 30, 2023. A empresa relatou receita líquida total de RMB 718.1 milhão, marcando uma diminuição anual de 16.3%. Apesar da queda nas receitas, O prejuízo líquido de Yatsen foi reduzido em 6.1% ano a ano para RMB 197.9 milhão. Em uma base não-GAAP, no entanto, o prejuízo líquido expandido em 3.0% ano a ano para RMB 130.2 milhão. O lucro bruto do trimestre foi de RMB 512.8 milhão, abaixo 13.3% ano após ano, com uma margem bruta de 71.4%, comparado com 68.9% no mesmo período em 2022.
As despesas operacionais totais da Yatsen foram de RMB 744.3 milhão, um 13.1% diminuir ano a ano. As despesas de cumprimento foram reduzidas para RMB 56 milhões de RMB 63.8 milhões no mesmo período em 2022. As despesas com vendas e marketing também tiveram redução, caindo para RMB 511.7 milhões de RMB 564.8 milhão. Despesas gerais e administrativas diminuíram para RMB 151.8 milhão, enquanto R&Despesas D diminuíram para RMB 24.7 milhão. O prejuízo operacional diminuiu em 12.9% para RMB 231.5 milhão, embora em uma base não-GAAP, expandiu-se por 1.2% para RMB 164.6 milhão.
Fundador do comércio eletrônico Yatsen, Presidente, e CEO, Huang Jin Feng, afirmou: “No terceiro trimestre, as três principais marcas de cuidados com a pele da empresa tiveram um crescimento constante. Enquanto isso, A principal marca de Yatsen, Diário Perfeito, continuou a reforçar a força da sua marca através de uma nova identidade visual e do lançamento de novos produtos importantes. Estamos otimistas quanto ao futuro, e de acordo com a orientação de desempenho do quarto trimestre da empresa, espera-se que a receita total cresça ano a ano.
Fundado em 2016, Guangzhou Yatsen E-commerce Co., Ltda. foi reconhecida como uma empresa inovadora “Unicórnio” em Guangzhou em 2019, tornando-o o único unicórnio do comércio eletrônico da cidade na época.
Outras empresas de varejo digital listadas na China
Ao focar no desenvolvimento estratégico da marca e aumentar sua presença no mercado, Yatsen pretende enfrentar os desafios do cenário competitivo do comércio eletrônico.
A partir do fechamento em novembro 22, O preço das ações da Dingdong Maicai ficou em $2.07 por ação, representando um declínio acumulado no ano 51.52%, com um valor de mercado total atual de $491 milhão.
Pesquisador Zhuoma, The Investment Times
Dingdong Maicai recently released its unaudited financial results for the third quarter of 2023, que terminou em setembro 30.
The financial report shows that Dingdong Maicai achieved total revenue of 5.14 billion yuan in the third quarter of this year, uma diminuição anual de 13.51%. The Gross Merchandise Volume (GMV) reached 5.67 billion yuan, a quarter-on-quarter increase of 6.4%. The company posted a net profit of 2.1 milhão de yuans, em comparação com uma perda de 345 million yuan in the same period last year. The Non-GAAP (Non-Generally Accepted Accounting Principles) net profit was 16 milhão de yuans, em comparação com uma perda de 285 million yuan in the same period last year. Notably, this marks the fourth consecutive quarter that Dingdong Maicai has achieved Non-GAAP profitability since the fourth quarter of 2022.
Dingdong Maicai’s founder and CEO, Liang Changlin, stated during the earnings call that the continuous profitability was due to the company’s strategy of “prioritizing efficiency and maintaining a moderate scale.” He also mentioned that Dingdong Maicai was one of the earliest companies in the industry to achieve profitability, describing the journey as “a long and challenging one.”
Profitability has long been a significant challenge for many fresh food e-commerce platforms, and stabilizing profitability is an issue that many companies must address. Amidst the backdrop of declining capital inflows, increased market competition, and rising costs, Dingdong Maicai has adopted a series of measures, including withdrawing from certain cities, reducing costs, and improving efficiency, sacrificing scale for sustainable profitability. These efforts seem to be bearing fruit so far.
No entanto, in terms of stock price, the market has not yet recognized Dingdong Maicai’s efforts. A partir do fechamento em novembro 22, O preço das ações da Dingdong Maicai ficou em $2.07 por ação, representando um declínio acumulado no ano 51.52%, com um valor de mercado total atual de $491 milhão.
Dingdong Maicai’s Stock Price Performance Since Listing (USD)
Source: Wind
Revenue Declined Year-on-Year in the Third Quarter
The financial report shows that Dingdong Maicai achieved total revenue of 5.14 billion yuan (RMB, the same below) in the third quarter of this year, comparado com 5.943 billion yuan in the same period last year, a decrease of 13.51% ano após ano. GMV for the quarter was 5.67 billion yuan, a quarter-on-quarter increase of 6.4%.
Dingdong Maicai attributed the revenue decline to its withdrawal from multiple cities and sites in 2022 and the second quarter of this year. Adicionalmente, the significant increase in consumer travel activities and offline consumption post-pandemic contributed to the year-on-year decline in Dingdong Maicai’s third-quarter sales.
Regarding the GMV growth, the company stated that it was due to a quarter-on-quarter increase in order volume and average order value (AOV) de 6.0% e 0.5%, respectivamente. The increase in order volume was mainly driven by higher monthly order frequency and rapid growth in orders from the Jiangsu and Zhejiang regions.
In terms of revenue composition, Dingdong Maicai’s income is derived from product revenue and service revenue, with product revenue being the primary source.
In the third quarter, Dingdong Maicai’s product business generated 5.083 billion yuan in revenue, comparado com 5.872 billion yuan in the same period last year, uma diminuição anual de 13.45%. This decline in product revenue was the main reason for the overall revenue drop in the third quarter. During the same period, service business revenue was 57 milhão de yuans, comparado com 70 million yuan in the same period last year, uma diminuição anual de 18.45%, mainly due to a temporary surge in membership numbers in 2022 during the pandemic.
The financial report also shows that Dingdong Maicai’s total operating costs and expenses for the third quarter of this year amounted to 5.164 billion yuan, uma diminuição anual de 17.62% de 6.268 billion yuan in the same period last year. Specifically, the company’s cost of sales for the quarter was 3.577 billion yuan, abaixo 13.94% year-on-year from 4.157 billion yuan in the same period last year. The cost of sales as a percentage of total revenue also decreased from 70.0% last year to 69.6% this quarter.
Enquanto isso, the company’s delivery expenses for the third quarter were 1.199 billion yuan, comparado com 1.595 billion yuan in the same period last year, uma diminuição anual de 24.82%. The delivery expenses as a percentage of total revenue also dropped from 26.8% in the same period last year to 23.3%.
Adicionalmente, Dingdong Maicai’s third-quarter sales and marketing expenses were 98 milhão de yuans, uma diminuição anual de 22.75% de 127 million yuan in the same period last year, mainly due to the company’s withdrawal from a few cities in 2022 and the second quarter of this year. General and administrative expenses were 89 milhão de yuans, uma diminuição anual de 33.0% de 133 million yuan in the same period last year, mainly due to improved employee efficiency. Product development expenses were 199 milhão de yuans, uma diminuição anual de 21.84% de 255 million yuan in the same period last year, mainly due to increased efficiency among the company’s R&D personnel.
In terms of profitability, Dingdong Maicai achieved a net profit of 2.1 million yuan in the third quarter of this year, em comparação com uma perda de 345 million yuan in the same period last year. The Non-GAAP net profit was 16 milhão de yuans, em comparação com uma perda de 285 million yuan in the same period last year. The gross profit margin for the quarter slightly increased from 30.0% in the same period last year to 30.4%.
As of the end of September this year, Dingdong Maicai had cash and cash equivalents and short-term investments totaling 5.632 billion yuan, comparado com 6.493 billion yuan at the end of December 2022.
Four Consecutive Quarters of Non-GAAP Profitability
Dingdong Maicai was founded in 2017 and went public on the New York Stock Exchange in June 2021.
Previous financial reports and the prospectus showed that Dingdong Maicai had been in a long-term loss-making state. De 2019 para 2021, Dingdong Maicai generated total revenue of 3.88 billion yuan, 11.336 billion yuan, e 20.121 billion yuan, respectivamente, with corresponding net losses of 1.873 billion yuan, 3.177 billion yuan, e 6.429 billion yuan.
Em 2022, Dingdong Maicai’s performance saw a turning point, with Non-GAAP profitability of 116 million yuan in the fourth quarter of that year. In the first and second quarters of this year, Dingdong Maicai achieved Non-GAAP net profits of 6.1 million yuan and 7.5 milhão de yuans, respectivamente. With the third quarter included, Dingdong Maicai has now achieved Non-GAAP profitability for four consecutive quarters.
During the earnings call, Liang Changlin emphasized that the company’s continuous profitability was due to its strategy of “prioritizing efficiency and maintaining a moderate scale.” He also stated, “It has been a long and challenging journey to get here, but our adherence to our principles and vision has kept us on the right path.” Additionally, regarding this year’s performance, Liang Changlin expressed confidence in achieving Non-GAAP profitability in the fourth quarter and the entire year of 2023.
Notícias sobre finanças da Pinecone: Em novembro 23, A Juewei Foods anunciou em sua plataforma de interação com investidores que seu plano de listagem em Hong Kong está atualmente suspenso. Anteriormente, A Juewei Foods anunciou publicamente sua intenção de realizar um IPO em Hong Kong, afirmando que a mudança teve como objetivo “acelerar a estratégia de internacionalização da empresa, enhance its overseas financing capabilities, and further strengthen its capital base and overall competitiveness.”
In its response, Juewei Foods did not provide a detailed explanation for the postponement of its Hong Kong listing plan. No entanto, the company’s Secretary of the Board mentioned that Juewei Foods will continue to advance its investment planning based on its established strategic guidelines and business objectives. The company has already seen initial success in its food ecosystem initiatives. Leveraging its long-term industry experience, as well as its expertise in cold chain distribution networks and chain store management, Juewei Foods is fully supporting its ecosystem partner companies in standardizing production, improving efficiency, and achieving high levels of coordination. Adhering to the principles of “project-centered, service-driven, and result-oriented” industrial layout, Juewei Foods aims to face challenges, pursue development, and create value together with its ecosystem partners.
Relatório do China Economic Herald e da Rede de Desenvolvimento da China por Pi Zehong: A variedade de ingredientes nas mesas de jantar das famílias chinesas hoje passou por uma transformação dramática em comparação com uma década atrás. Ingredientes importados como kiwis Zespri da Nova Zelândia, Azeite extra virgem italiano, and Ecuadorian white shrimp have become essential components of daily meals for Chinese families. This change is driven by the rapid growth of global fresh agricultural trade and the rise of Chinese e-commerce platforms.
Benlai Life was one of the first platforms in China to sell imported fresh foods like cherries and durians online. As a pioneer in direct procurement from production regions, this unique model has also been applied to the construction of its overseas supply chain. Over the past 11 anos, the platform has continuously optimized and integrated its global supply chain, offering domestic consumers a wider variety of imported products. Ao mesmo tempo, it has leveraged its product strength, channel strength, brand strength, and resource strength to empower overseas brands to expand and develop in the Chinese market.
Hoje, imported goods from more than 50 countries around the world have reached Chinese consumers’ tables through Benlai Life. Products like New Zealand Weebiz pasteurized fresh milk and air-freighted cherries from the United States have become top choices for users seeking a high-quality lifestyle.
Behind the “ultimate freshness” lies the discerning eye and craftsmanship of buyers, as well as the support of a highly efficient “air cold chain.” The international “fresh” chain that stretches from overseas origins to Chinese dining tables ensures that Benlai Life users can enjoy fresh global products with zero time lag.
New Zealand to China: High-Quality Pasteurized Milk’s 72-Hour Cross-Border Journey
The New Zealand pasteurized milk brand Weebiz has been available on Benlai Life for eight years. As one of the earliest imported fresh milk brands to enter China, it has become a quality choice for millions of families.
New Zealand is globally recognized as a premium source of milk, thanks to its unique geographic location, which preserves an unspoiled, pollution-free natural environment and isolates it from common animal diseases found in other regions. Local dairy farmers use traditional grazing methods, allowing cows to naturally feed on lush grass, ensuring the cows’ healthy growth and the purity and safety of the milk.
Milk typically enters the market in two forms: fresh milk and ambient milk. Fresh milk undergoes pasteurization, which retains the maximum nutritional value and natural flavor of the milk but also contains a small amount of harmless or beneficial microorganisms, resulting in a shorter shelf life and the need for refrigeration.
Xing Yan, a senior dairy buyer at Benlai Life, is well-versed in the global dairy supply chain and brands. She carefully selected Weebiz, a premium brand co-produced by New Zealand’s renowned organic dairy farm Marphona and Green Valley Dairies Limited, the country’s second-largest milk processor. This product undergoes pasteurization at the golden standard of 72°C for 15 seconds and continues to be upgraded under natural, additive-free conditions, with a milk protein content of 3.6g/100ml, higher than the EU standard.
With a shelf life of just 15 dias, pasteurized milk needs to be stored in a cold chain environment, which imposes high demands on logistics capabilities. Benlai Life’s Weebiz delivery service covers first-tier cities such as Beijing, Xangai, Guangzhou, and Shenzhen, as well as several other cities. Every bottle of Weebiz pasteurized milk is produced, packaged, sterilized, and tested in New Zealand before being loaded onto a cold chain flight directly to China. It is then delivered to users’ hands only after passing the stringent inspections of the China National Inspection and Quarantine Bureau, customs, and Benlai Life’s rigorous quality control monitoring.
“To improve logistics efficiency, we applied for green channel clearance for Weebiz milk. After production on Sunday at the New Zealand farm, the milk is first sent for local inspection and then flown to China on Monday. Customs officials retain four boxes from each batch for inspection, allowing the rest to clear customs and be stored,” Xing Yan explained.
With the support of Benlai Life’s highly efficient global supply chain system, Weebiz pasteurized milk can be airfreighted from New Zealand to Chinese city dining tables in as little as 72 horas.
United States to China: The Thousand-Mile Freshness Rules for Delicate Cherries
Nos últimos anos, cherries have become the “top trend” in the domestic fruit market. Benlai Life introduced imported cherries as early as 2013.
An interesting product selection story once circulated within the company. When cherries first became popular, a group of discerning long-time Benlai Life users developed a preference for “yellow cherries” (golden cherries) due to their unique taste, despite their higher price compared to the more common “red cherries.” These users also had higher expectations for Benlai Life, demanding that the platform carefully select the origins and brands of the “yellow cherries” while further refining the selection of the best varieties and quality products for the “red cherries” globally.
To meet users’ quality demands for imported cherries, Benlai Life has, since 2016, introduced carefully selected “yellow cherries” and “red cherries” from premium regions in the United States. The company partnered with China Eastern Airlines to launch the industry’s first crowdfunded charter flight model. After being harvested, the cherries are pre-cooled, sorted, and packaged in U.S. orchards, then airfreighted directly to China by China Eastern Airlines, delivering the freshest cherries to domestic users.
To bring these delicate cherries to users, Benlai Life adopted a pre-sale order model, where supply is determined by sales. This sales model may seem simple, but it demands extreme precision in the complex process of importing fresh products.
The first challenge is weather conditions. Geralmente, Benlai Life receives tens of thousands of cherry orders a week before harvest. No entanto, if it rains during harvest, the cherries cannot be picked because they are prone to mold and rot after picking. If the cherries absorb too much water, they can crack and burst when exposed to sunlight after rain, significantly reducing their quality. This requires the buying team to conduct thorough preliminary work, carefully study the local climate, and closely monitor weather conditions in the growing regions.
Adicionalmente, throughout the airfreight, customs clearance, and transportation to the warehouse, the temperature must be “precisely controlled.” If the temperature fluctuates by more than 5°C, condensation will form on the cherries’ surface, leading to a decline in quality.
The final stage is delivery. Finding the right product is just the first step; completing the delivery process thoroughly is essential. Benlai Life ensures that different specifications of cherries are delivered through different cold chain methods to prevent them from losing freshness. Adicionalmente, to avoid damage or spoilage, Benlai Life strictly prohibits rough handling during the delivery process.
This series of meticulous steps is ultimately rooted in Benlai Life’s commitment to building the shortest international “fresh” chain. “We aim to ensure fresh quality by using the most precise and efficient logistics, delivering the cherries to users with green stems and plump, tender fruit, rather than using other methods to significantly extend their shelf life,” said Maomao, a fruit buyer at Benlai Life.
Hoje, imported cherries from the United States have become a must-have summer fruit for Benlai Life users. Cherries from other top regions, such as Chile, are also delivered to users at the peak of freshness and efficiency in different seasons through direct charter flights and shipments.
The ideal of “buying globally and selling globally” is becoming a reality once again. More and more “Made for China” delicacies are becoming the new trend, while “Made in China” fresh products are also seeing new opportunities.
Benlai Life’s applet has launched national-themed sections such as the “New Zealand Pavilion,” “Chile Pavilion,” “Thailand Pavilion,” and “Italy Pavilion,” allowing users to experience a variety of international flavors and the diverse cultures of different regions worldwide in one place. As Benlai Life’s international “fresh” chain continues to develop rapidly, with the platform expanding its global “circle of friends” and deepening cooperation with quality partners, more premium products from around the world will reach Chinese city dining tables with better quality and more competitive prices.
Missfresh anunciou que a aquisição de negócios sob o acordo de financiamento de capital e compra de ações anunciado anteriormente em agosto 3, 2023, bem como a transação no âmbito do acordo de transferência de ações anunciada em agosto 7, 2023, foram encerrados. Em novembro 15, the Nasdaq Hearing Panel notified Missfresh that it had decided to delist the company’s securities from Nasdaq Stock Market LLC and suspend trading of those securities effective at the open of business on Friday, November 17. After the expiration of the applicable appeal period, Nasdaq will file a Form 25 delisting notification with the U.S. Securities and Exchange Commission to complete the delisting process.
Recentemente, na entrada do armazém de uma empresa de tecnologia na cidade de Mazhu, Yuyao, Ningbo, sobre 3,000 armários frigoríficos médicos de vários modelos foram totalmente montados e prontos para envio, destinado a ser exportado para os EUA. mercado.
“Muitos produtos farmacêuticos e vacinas exigem transporte e armazenamento na cadeia de frio. Nossa empresa é especializada em pesquisas, desenvolvimento, and production of medical cold chain products. Nos últimos anos, the medical cold chain industry has seen new growth opportunities, and our company’s annual output value has maintained a growth rate of 15%. Este ano, we expect our output value to reach 80 milhão de yuans,” said Sun Ming, the company’s general manager.
The company has been deeply involved in the refrigeration system production and R&D industry for nearly 40 anos, initially focusing on producing refrigeration components such as condensers and evaporators. After restructuring in 1999, the company became a technology enterprise integrating R&D, produção, vendas, and service, with an annual production capacity of over 100,000 units of special cold chain products. It has established production bases in places like Jiangxi.
After years of development, the company’s medical cold chain products have become well-known OEM (Original Equipment Manufacturer) suppliers in the field, recognized by medical institutions in developed countries such as Europe and the United States. With a strong market reputation and high product quality, the products are exported to more than 60 countries and regions. While maintaining its focus on the medical cold chain market, the company has also expanded into the research, desenvolvimento, and production of commercial and rural cold chain products, continuously improving its economic benefits.
Quality and integrity are the foundations of the company’s survival. Nos últimos anos, the company has successively passed certifications such as the U.S. Ul, ETL, European CE, and Japan’s SG certifications. It strictly adheres to the ISO9001 quality management system and ISO14000 environmental management system for product quality management.
“Compared to household and commercial refrigerators, medical cold chain products require more precise temperature control, smaller temperature fluctuations, and greater technical difficulty in the quality of the refrigeration system and refrigerant ratios,” said Sun Ming. After assembly, each product undergoes a series of stringent quality control measures, including vacuum extraction, refrigerant addition, and over four hours of power-on testing, ensuring no loopholes in any production process. Notably, the company developed a medical refrigerator that can reach temperatures as low as -86°C, primarily used in research institutions and laboratories. This product has become a bestseller in over 10 countries and regions.
Technology and talent are vital sources of the company’s core competitiveness. Atualmente, the company holds over 60 intellectual property rights, including domestic and international patents and software copyrights. It has been recognized as a National High-Tech Enterprise, a National Technology-Based SME, and a Provincial “Specialized, Refined, and New” SME. The company invests 6% para 10% of its annual output value in technological research and development. Nos últimos três anos, it has invested over 10 million yuan in technological transformation projects, achieving more stable product quality and significantly improved production efficiency. The company has also implemented a solar photovoltaic project, which saves more than 40% of the company’s energy annually.
On the foundation of establishing an innovation team, the company continues to increase its efforts to attract innovative talent, actively collaborating with universities such as Shanghai Jiao Tong University, Zhejiang Sci-Tech University, and China Jiliang University on industry-university-research partnerships to jointly establish research institutions and engineering technology centers.
The company is committed to enhancing its competitiveness through digital transformation. Its next step is to invest over 3 million yuan to implement a 5G green intelligent factory transformation and upgrading project, aiming to create an advanced modern intelligent factory that will drive the company’s development with renewed energy.
Recentemente, o Departamento de Comércio Eletrônico e Informatização do Ministério do Comércio emitiu um documento reconhecendo as empresas selecionadas como “Empresas Nacionais de Demonstração de Comércio Eletrônico de 2023”. Produtos frescos Shixiang com sede em Suzhou (Jiangsu Suiyi Tecnologia da Informação Co., Ltda.) foi listado entre os homenageados. Em novembro 23, o 2023 Conferência de comércio eletrônico da China Jiangsu, themed “Deepening Digital-Physical Integration to Promote Industrial Revitalization,” was held in Kunshan. During the conference, a certification ceremony was held for 12 Jiangsu enterprises, including Shixiang Fresh Produce, which is also the only Suzhou enterprise to be named on the 2023 list.
This selection was initiated by the Ministry of Commerce with the aim of identifying a group of “E-Commerce Demonstration Enterprises” that have achieved outstanding results in promoting integration, enhancing public welfare, driving development, revitalizing industries, improving the environment, and fostering openness. After evaluation, 132 e-commerce demonstration enterprises were selected and publicly recognized.
This marks the fourth consecutive year that Shixiang Fresh Produce has been named a National E-Commerce Demonstration Enterprise, highlighting the company’s sustainable, stable, and rapid development in the e-commerce sector and its role as a leader in the industry. This recognition from the Ministry of Commerce also affirms Shixiang Fresh Produce’s 11 years of dedication to supply chain management, its mature digital operation capabilities, and its refined cold chain delivery system. Adicionalmente, Shixiang Fresh Produce has served as a positive example in upgrading e-commerce quality, innovating public services, promoting rural revitalization, and contributing to the establishment of national industry standards.
As a comprehensive operator of urban digital “vegetable baskets,” Shixiang Fresh Produce provides citizens with diversified, personalized, and high-quality fresh food services. The company’s fresh food delivery service covers 3,000 community sites in Suzhou, Wuxi, Nantong, and other areas, with a total of 190,000 community fresh food smart lockers, becoming a convenient facility within community living circles. The smart locker delivery model used by Shixiang Fresh Produce is currently regarded as the first profitable fresh food e-commerce model in China, offering advantages of replicability, scalability, e desenvolvimento sustentável.
Tailoring its operations to urban living characteristics and consumer demands, Shixiang Fresh Produce has developed a mature digital “vegetable basket” comprehensive operation system. This system integrates four-dimensional consumption service scenarios: C-end digital fresh retail, B-end major clients, offline community stores, and digital farmers’ markets. Through digital platforms and end-to-end cold chain facilities, the company has bridged the “last mile” in the distribution of fresh agricultural products, enhancing circulation efficiency and supply quality. The National Development and Reform Commission has praised it as a “truly meaningful urban ‘vegetable basket.’”
The Shixiang Fresh Produce platform offers over 14,000 products across 23 major categories, including vegetables, frutas, carne, aves, ovos, frutos do mar, laticínio, assados, grãos, óleos, and snacks, providing consumers with a wide range of choices. The platform has fully digitalized its operations across procurement, supply, purchase, vendas, and distribution, offering users a high-quality fresh food shopping experience. Since its establishment in 2012, Shixiang Fresh Produce has upheld its mission of “ensuring every family can eat safe food.” Over the past decade, the company has strictly controlled quality and safety, improved its cold chain delivery and safety traceability systems, and built a trusted public “vegetable basket.” It has become the top choice for Suzhou citizens when buying groceries via mobile devices.
Being named a “National E-Commerce Demonstration Enterprise” is another new milestone for Shixiang Fresh Produce. The company will continue to leverage the new economic advantages of the Internet+Agriculture model, deepen cooperation with agricultural product bases, and continually enhance its digital capabilities to promote high-quality development. Shixiang Fresh Produce is also committed to fully embracing oversight from the government, society, and its users, constantly improving its quality and service levels, and making greater contributions to the development of the public’s “vegetable basket.”
