O Instituto de Turismo e Culinária da Universidade de Yangzhou e a Suzhou Caiyuanzi Network Technology Co., Ltda. realizou recentemente uma cerimônia de assinatura de cooperação estratégica em Yangzhou, Província de Jiangsu. The two parties will collaborate on research and development in areas such as alternative packaging materials for Beggar’s Chicken, Combinações de ingredientes para seu recheio, and ambient temperature preservation technology for Beggar’s Chicken, com o objetivo de melhorar a qualidade e o sabor dessa iguaria tradicional.
A cerimônia de assinatura contou com a presença de Xie Xiaoqing, Secretário do Partido do Instituto de Turismo e Culinária da Universidade de Yangzhou, Dean Hou Bing, e Xu Yongqing, Presidente da Suzhou Caiyuanzi Network Technology Co., Ltda., entre outros convidados. Xu Yongqing, a recognized inheritor of the Lu Garden Beggar’s Chicken culinary technique, Também foi nomeado professor adjunto no Instituto de Turismo e Culinária da Universidade de Yangzhou.
Após a cerimônia de assinatura, Xu Yongqing visitou o laboratório E308 no Departamento de Culinária do Instituto de Turismo e Culinária no campus de Yangzijiang da Universidade de Yangzhou. Lá, he taught students of the 2023 Huaiyang Cuisine Traditional Culinary Skills Training Class and demonstrated the making of the Lu Garden Royal Beggar’s Chicken.
Lu Garden Royal Beggar’s Chicken is a traditional dish using Lu Garden chicken as the main ingredient. Its unique preparation involves wrapping and slow cooking. This dish won the Silver Award at the First International Food Culture Expo during the 2023 International Tea Day event, and Xu Yongqing was awarded the title of “International Chinese Culinary Master.”
Suzhou Caiyuanzi Network Technology Co., Ltda. is a modern enterprise known for producing the well-known Zhangjiagang brand “Lu Garden Royal Beggar’s Chicken” and for its cold chain transportation and distribution of pork and quality agricultural products. The company’s sales strategy combines online and offline methods, with physical stores and online promotion through platforms like Douyin and Meituan. They have also established an independent live streaming sales team for promotion.
This cooperation will inject new vitality into the inheritance and development of Lu Garden Beggar’s Chicken. Through joint research and development, the partnership aims to allow more consumers to taste and appreciate the unique charm of this traditional delicacy.
