Establecimiento de un instituto de investigación para abordar el desafío de crear productos exitosos: Ziyan Foods acelera la “autorrevolución”
Comida R&D es diferente de otros campos y requiere atención al detalle.. En los últimos años, Se ha dado cada vez más importancia a la investigación y el desarrollo en la industria alimentaria..
En la mañana de noviembre 17, la ceremonia de inauguración del Instituto de Investigación de Innovación Alimentaria Ziyan se llevó a cabo en el condado de Guanyun, Lianyungang.
Como marca conocida en la industria de los alimentos estofados y actor en un sector relativamente maduro., ¿Por qué Ziyan Food estableció su propio Instituto de Investigación de Innovación?? Zhong Huaijun, el Director del Instituto de Investigación de Innovación Alimentaria Ziyan, fijado, “A medida que el nivel de vida de la gente sigue mejorando, Los consumidores exigen cada vez más experiencias y calidad de los alimentos.. El establecimiento de un instituto de investigación por parte de Ziyan Food se basa en estas demandas del mercado y tendencias de desarrollo”. Zhong Huaijun agregó que Ziyan Food continuará explorando y desarrollando la industria de alimentos saludables., Garantizar que la investigación futura no sólo se centre en el sabor y la seguridad, sino también en la salud..
Se informa que el Instituto de Investigación de Innovación Alimentaria de Ziyan asumirá tres funciones principales: Lanzar más productos nuevos que se alineen con las tendencias del mercado y las demandas de los consumidores., Garantizar una alta calidad del producto y seguridad alimentaria., y convertir rápidamente los resultados de la investigación en productividad.
en el evento, Un periodista de Blue Whale Finance notó que el Instituto de Investigación de Innovación Alimentaria de Ziyan había planificado varias áreas funcionales., incluyendo un área de exposición corporativa, zona de degustación de productos, área de investigación de tecnología del sabor, área de evaluación sensorial, y área de análisis de instrumentos. Ziyan Food también ha optimizado y mejorado su producto existente R&Centro D en términos de software y hardware, por ejemplo, mediante la compra de una serie de equipos de prueba y procesamiento de alimentos líderes a nivel nacional e internacional y la incorporación de investigadores de sabores profesionales y talentos de alta tecnología..
Según la información disponible, Ziyan Food es un productor a gran escala de alimentos estofados en China, centrándose en la R&D, producción, y venta de productos estofados. Los principales productos de la empresa incluyen "Rebanadas de pulmón para marido y mujer".,“Pollo Baiwei,” y “Pollo Tengjiao,”que están hechos de aves como pollo, pato, carne de res, cerdo, así como verduras, mariscos, y productos de soja. Estos productos se utilizan principalmente como guarnición de las comidas., complementado con consumo ocasional, siendo la marca principal “Ziyan”.
A pesar de tener una línea de productos diversa, el producto estrella “Husband and Wife Lung Slices” sigue siendo un fuerte impulsor de ventas. Según Ziyan Food 2023 informe semestral, productos frescos aportados 86.08% de los principales ingresos del negocio de la empresa, con el producto “estrella” “Husband and Wife Lung Slices” generando ventas de 543 millones de yuanes, contabilidad de 31.59%.
“Siempre hemos intentado crear más productos estrella como 'Husband and Wife Lung Slices' y 'Tengjiao Chicken'., este año lanzamos productos como Carne Refrescante, Pies de Cerdo Refrescantes, Rebanadas De Pollo Bobo, y trozos crujientes. Pero en realidad es un gran desafío superar estos dos productos., porque nuestros clientes suelen pensar primero en el pollo Tengjiao y en las rebanadas de pulmón de marido y mujer, y luego comprar algunos otros. Nos hemos devanado los sesos tratando de superarnos a nosotros mismos, y muchas veces las cosas no salen según lo planeado, pero hay que seguir lanzando productos con vitalidad,'' Dijo Zhong Huaijun.. “A menudo digo que es como WeChat superó a QQ; ¿Podemos crear otro y revolucionarnos??"
Se informa que Ziyan Food ha establecido acuerdos a largo plazo, Asociaciones estables con grandes proveedores como Wens Foodstuff Group., Grupo Nueva Esperanza, y COFCO Group para el suministro de materias primas clave, como pollos enteros., carne de res, y subproductos de pato. Esto permite a la empresa obtener productos frescos, Ingredientes de alta calidad del origen y, apoyándose en sus cinco bases de producción, formar un sistema integral de cadena de suministro con la distancia óptima de entrega de la cadena de frío como radio de radiación, suministro rápido, y máxima frescura. Los pedidos realizados el día anterior se producen el mismo día y se entregan en las tiendas el mismo día o el siguiente., asegurando la frescura de los productos.
Cabe destacar que la mejora de la cadena de suministro de Ziyan Food también ha optimizado sus costos.. Ziyan Food afirma en su informe financiero que los precios de las materias primas se acercan al rango de años anteriores, y la empresa ha reforzado la optimización de la cadena de suministro, procesos de producción mejorados, y tecnología mejorada, resultando en mejoras significativas en el beneficio neto.
Según Ziyan Food 2023 informe del tercer trimestre, la empresa obtuvo unos ingresos operativos de aproximadamente 882 millones de yuanes en los primeros tres trimestres. El margen de utilidad bruta de la empresa fue 24.19%, arriba 6.69 puntos porcentuales interanual; el margen de beneficio neto fue 12.06%, arriba 3.94 puntos porcentuales interanual. Mirando los indicadores de un solo trimestre, en el tercer trimestre de 2023, El margen de utilidad bruta de la empresa fue 29.17%, arriba 11.07 puntos porcentuales interanuales y 6.18 puntos porcentuales intertrimestrales; el margen de beneficio neto fue 15.15%, arriba 5.38 puntos porcentuales interanuales y 1.67 puntos porcentuales intertrimestrales.
Además, ampliar su segmento de mercado es una de las estrategias de aumento de ingresos de Ziyan Food. Tras su inversión estratégica en Lao Han Bian Chicken en junio, Ziyan Food dio otro paso en septiembre al invertir estratégicamente en Jing Cui Xiang. El presidente de Ziyan Food, Ge Wuchao, afirmó que la firmeza y la exploración diversificada son dos aspectos inseparables del desarrollo empresarial.. La firmeza es la base del desarrollo de la empresa.; desde la creación de la empresa, Hemos estado profundamente comprometidos en el mercado de alimentos estofados como guarnición., comprometidos a consolidar nuestra posición de liderazgo en la industria. Sin embargo, con los cambios en el entorno del mercado y la diversificación de las necesidades de los consumidores, También vemos la necesidad de explorar nuevas oportunidades de desarrollo sobre la base existente.. La compañía continúa explorando caminos de desarrollo diversificados mediante el lanzamiento de varias submarcas., como “Feng Si Niang Qiaojiao Beef," "Shaguo Zhuangyuan,” y “Jiaoyan Jiaoyu,” que cubre categorías como cenas informales y comida estofada informal., así como alianzas estratégicas con marcas de alimentos como Lao Han Bian Chicken y Jing Cui Xiang. Esta estrategia abre mayores oportunidades de crecimiento para la empresa.. A través de un diseño estratégico diversificado, la empresa puede responder rápidamente a los cambios del mercado, mejorar la competitividad general, y consolidar aún más su posición líder en la industria para lograr un desarrollo a largo plazo.
Por otro lado, con el fuerte impulso de la recuperación de la industria de la restauración, La competencia también se ha vuelto más intensa.. Ge Wuchao admitió que después de la pandemia, la demanda de los consumidores ha cambiado, con mayor atención a la seguridad y la salud de los alimentos. Además, a medida que se recupera el poder adquisitivo de los consumidores, puede atraer más competidores al mercado. Por lo tanto, Ziyan Food necesita fortalecer los esfuerzos de marketing y creación de marca para mejorar la influencia de la marca y la participación de mercado para mantener su posición líder en la industria.. Producto de fortalecimiento adicional R&D y control de calidad para proporcionar más seguridad., Es esencial disponer de productos más saludables que satisfagan mejor las necesidades de los consumidores..
Recientemente, El distrito de Qingcheng organizó la reunión de promoción del desarrollo de alta calidad de la industria del "pollo Qingyuan", donde cuatro empresas recibieron la Marca Especial de Indicación Geográfica “Qingyuan Chicken”. El vicealcalde Lei Huankun entregó placas al Guangdong Tian Nong Food Group, Qingyuan Sanyuan Qingyuan Cría de pollos, Comida ecológica Guangdong Tian Nong, y Desarrollo Agrícola de Guangdong Dongfeng.
A geographical indication signifies the unique quality of a product related to its origin. Qingcheng District’s Market Supervision Bureau provided “one-on-one” support to ensure companies met criteria for using the “Qingyuan Chicken” mark, including on-site inspections, origin verification, and product quality testing. Además, a campaign was launched to protect the geographical indication through random checks and inter-departmental collaboration, safeguarding against unauthorized use.
En 2022, companies marked with “Qingyuan Chicken” in Qingcheng District reached a total output value of 3.015 mil millones de yuanes, a 130% Aumento interanual, with revenues hitting 1.213 mil millones de yuanes. Qingcheng District focuses on a comprehensive development framework, integrating seed breeding, technological R&D, deep processing, logística, and brand sales to enhance the Qingyuan Chicken industry.
Mirando hacia el futuro, Qingcheng District aims to boost the “Qingyuan Chicken” brand as part of the “Hundred-Thousand-Ten Thousand Project.” Efforts will include strengthening genetic resource protection, improving quality management, expanding deep processing, and promoting the cultural significance of Qingyuan Chicken to achieve high-quality industry growth and solidify its status as a city icon.
Hemei Agricultura (833515) anunció su plan para establecer una filial de propiedad total en la ciudad de Chongzuo, Provincia de Guangxi, con una inversión de 10 millones de yuanes. Este movimiento se alinea con la estrategia de desarrollo futuro de la compañía para optimizar la asignación de recursos y mejorar la competitividad.. La nueva filial se centrará en la producción., ventas, tratamiento, transporte, y almacenamiento de productos agrícolas, along with other services like food sales, gestión de la cadena de suministro, and warehousing.
Main Business Activities:
The subsidiary will engage in:
Investment Purpose:
The investment aims to expand Hemei Agriculture’s supply chain layout, enhance centralized procurement and management, and improve overall profitability and competitiveness. This strategic move will further strengthen long-term regional partnerships and explore new market opportunities.
Risk and Impact Assessment:
The company states that this investment carries minimal risk, given its alignment with Hemei Agriculture’s strategic goals. Enhanced internal controls, clear business strategies, and a strong management team will be established to safeguard shareholder interests. The investment is expected to positively impact the company’s consolidated financial statements and future financial condition.
Hemei Agriculture specializes in providing “one-stop cold chain logistics and distribution services for fresh agricultural and sideline products,” serving clients including educational institutions, military organizations, and public institutions.
Yatsen E-commerce ha publicado su informe financiero para el tercer trimestre que finaliza en septiembre. 30, 2023. La compañía reportó ingresos netos totales de RMB. 718.1 millón, marcando una disminución interanual de 16.3%. A pesar de la caída de los ingresos, La pérdida neta de Yatsen se redujo en 6.1% interanual a RMB 197.9 millón. Sobre una base no GAAP, sin embargo, la pérdida neta se expandió en 3.0% interanual a RMB 130.2 millón. El beneficio bruto del trimestre fue RMB 512.8 millón, abajo 13.3% año tras año, con un margen bruto de 71.4%, en comparación con 68.9% en el mismo periodo en 2022.
Los gastos operativos totales de Yatsen se situaron en RMB 744.3 millón, a 13.1% disminución año tras año. Los gastos de cumplimiento se redujeron a RMB 56 millones de RMB 63.8 millones en el mismo período en 2022. Los gastos de ventas y marketing también experimentaron una reducción., bajando al RMB 511.7 millones de RMB 564.8 millón. Los gastos generales y administrativos disminuyeron a RMB 151.8 millón, mientras R&Los gastos D se redujeron a RMB 24.7 millón. La pérdida operativa se redujo en 12.9% a RMB 231.5 millón, aunque sobre una base no GAAP, se expandió por 1.2% a RMB 164.6 millón.
Fundador de Yatsen E-commerce, Presidente, y director ejecutivo, Huang Jin Feng, fijado: “En el tercer trimestre, Las tres principales marcas de cuidado de la piel de la compañía experimentaron un crecimiento constante.. Mientras tanto, La marca insignia de Yatsen, Diario perfecto, Continuó mejorando la fuerza de su marca a través de una nueva identidad visual y el lanzamiento de nuevos productos importantes.. Somos optimistas sobre el futuro, y de acuerdo con la guía de desempeño del cuarto trimestre de la compañía, Se espera que los ingresos totales crezcan año tras año”.
Fundada en 2016, Comercio electrónico Co. de Guangzhou Yatsen., Limitado. fue reconocida como una empresa innovadora "Unicornio" en Guangzhou en 2019, convirtiéndolo en el único unicornio de comercio electrónico de la ciudad en ese momento.
Otras empresas minoristas digitales que cotizan en China
Centrándose en el desarrollo estratégico de la marca y mejorando su presencia en el mercado., Yatsen tiene como objetivo afrontar los desafíos del competitivo panorama del comercio electrónico.
Al cierre de noviembre 22, El precio de las acciones de Dingdong Maicai se situó en $2.07 por acción, representando una disminución en lo que va del año de 51.52%, con un valor de mercado total actual de $491 millón.
Investigador Zhuoma, The Investment Times
Dingdong Maicai recently released its unaudited financial results for the third quarter of 2023, que finalizó en septiembre 30.
The financial report shows that Dingdong Maicai achieved total revenue of 5.14 billion yuan in the third quarter of this year, una disminución interanual de 13.51%. The Gross Merchandise Volume (GMV) reached 5.67 mil millones de yuanes, a quarter-on-quarter increase of 6.4%. The company posted a net profit of 2.1 millones de yuanes, comparado con una pérdida de 345 million yuan in the same period last year. The Non-GAAP (Non-Generally Accepted Accounting Principles) net profit was 16 millones de yuanes, comparado con una pérdida de 285 million yuan in the same period last year. Notablemente, this marks the fourth consecutive quarter that Dingdong Maicai has achieved Non-GAAP profitability since the fourth quarter of 2022.
Dingdong Maicai’s founder and CEO, Liang Changlin, stated during the earnings call that the continuous profitability was due to the company’s strategy of “prioritizing efficiency and maintaining a moderate scale.” He also mentioned that Dingdong Maicai was one of the earliest companies in the industry to achieve profitability, describing the journey as “a long and challenging one.”
Profitability has long been a significant challenge for many fresh food e-commerce platforms, and stabilizing profitability is an issue that many companies must address. Amidst the backdrop of declining capital inflows, increased market competition, and rising costs, Dingdong Maicai has adopted a series of measures, including withdrawing from certain cities, Reducción de costos, and improving efficiency, sacrificing scale for sustainable profitability. These efforts seem to be bearing fruit so far.
Sin embargo, in terms of stock price, the market has not yet recognized Dingdong Maicai’s efforts. Al cierre de noviembre 22, El precio de las acciones de Dingdong Maicai se situó en $2.07 por acción, representando una disminución en lo que va del año de 51.52%, con un valor de mercado total actual de $491 millón.
Dingdong Maicai’s Stock Price Performance Since Listing (USD)
Source: Wind
Revenue Declined Year-on-Year in the Third Quarter
The financial report shows that Dingdong Maicai achieved total revenue of 5.14 mil millones de yuanes (RMB, the same below) in the third quarter of this year, en comparación con 5.943 billion yuan in the same period last year, una disminución de 13.51% año tras año. GMV for the quarter was 5.67 mil millones de yuanes, a quarter-on-quarter increase of 6.4%.
Dingdong Maicai attributed the revenue decline to its withdrawal from multiple cities and sites in 2022 and the second quarter of this year. Además, the significant increase in consumer travel activities and offline consumption post-pandemic contributed to the year-on-year decline in Dingdong Maicai’s third-quarter sales.
Regarding the GMV growth, the company stated that it was due to a quarter-on-quarter increase in order volume and average order value (AOV) de 6.0% y 0.5%, respectivamente. The increase in order volume was mainly driven by higher monthly order frequency and rapid growth in orders from the Jiangsu and Zhejiang regions.
In terms of revenue composition, Dingdong Maicai’s income is derived from product revenue and service revenue, with product revenue being the primary source.
In the third quarter, Dingdong Maicai’s product business generated 5.083 billion yuan in revenue, en comparación con 5.872 billion yuan in the same period last year, una disminución interanual de 13.45%. This decline in product revenue was the main reason for the overall revenue drop in the third quarter. Durante el mismo período, service business revenue was 57 millones de yuanes, en comparación con 70 million yuan in the same period last year, una disminución interanual de 18.45%, mainly due to a temporary surge in membership numbers in 2022 during the pandemic.
The financial report also shows that Dingdong Maicai’s total operating costs and expenses for the third quarter of this year amounted to 5.164 mil millones de yuanes, una disminución interanual de 17.62% de 6.268 billion yuan in the same period last year. Specifically, the company’s cost of sales for the quarter was 3.577 mil millones de yuanes, abajo 13.94% year-on-year from 4.157 billion yuan in the same period last year. The cost of sales as a percentage of total revenue also decreased from 70.0% last year to 69.6% this quarter.
Mientras tanto, the company’s delivery expenses for the third quarter were 1.199 mil millones de yuanes, en comparación con 1.595 billion yuan in the same period last year, una disminución interanual de 24.82%. The delivery expenses as a percentage of total revenue also dropped from 26.8% in the same period last year to 23.3%.
Además, Dingdong Maicai’s third-quarter sales and marketing expenses were 98 millones de yuanes, una disminución interanual de 22.75% de 127 million yuan in the same period last year, mainly due to the company’s withdrawal from a few cities in 2022 and the second quarter of this year. General and administrative expenses were 89 millones de yuanes, una disminución interanual de 33.0% de 133 million yuan in the same period last year, mainly due to improved employee efficiency. Product development expenses were 199 millones de yuanes, una disminución interanual de 21.84% de 255 million yuan in the same period last year, mainly due to increased efficiency among the company’s R&D personnel.
In terms of profitability, Dingdong Maicai achieved a net profit of 2.1 million yuan in the third quarter of this year, comparado con una pérdida de 345 million yuan in the same period last year. The Non-GAAP net profit was 16 millones de yuanes, comparado con una pérdida de 285 million yuan in the same period last year. The gross profit margin for the quarter slightly increased from 30.0% in the same period last year to 30.4%.
As of the end of September this year, Dingdong Maicai had cash and cash equivalents and short-term investments totaling 5.632 mil millones de yuanes, en comparación con 6.493 billion yuan at the end of December 2022.
Four Consecutive Quarters of Non-GAAP Profitability
Dingdong Maicai was founded in 2017 and went public on the New York Stock Exchange in June 2021.
Previous financial reports and the prospectus showed that Dingdong Maicai had been in a long-term loss-making state. De 2019 a 2021, Dingdong Maicai generated total revenue of 3.88 mil millones de yuanes, 11.336 mil millones de yuanes, y 20.121 mil millones de yuanes, respectivamente, with corresponding net losses of 1.873 mil millones de yuanes, 3.177 mil millones de yuanes, y 6.429 mil millones de yuanes.
En 2022, Dingdong Maicai’s performance saw a turning point, with Non-GAAP profitability of 116 million yuan in the fourth quarter of that year. In the first and second quarters of this year, Dingdong Maicai achieved Non-GAAP net profits of 6.1 million yuan and 7.5 millones de yuanes, respectivamente. With the third quarter included, Dingdong Maicai has now achieved Non-GAAP profitability for four consecutive quarters.
During the earnings call, Liang Changlin emphasized that the company’s continuous profitability was due to its strategy of “prioritizing efficiency and maintaining a moderate scale.” He also stated, “It has been a long and challenging journey to get here, but our adherence to our principles and vision has kept us on the right path.” Additionally, regarding this year’s performance, Liang Changlin expressed confidence in achieving Non-GAAP profitability in the fourth quarter and the entire year of 2023.
Noticias financieras de piña: en noviembre 23, Juewei Foods anunció en su plataforma de interacción con inversores que su plan de cotizar en Hong Kong está actualmente en suspenso.. Previamente, Juewei Foods había anunciado públicamente su intención de realizar una oferta pública inicial en Hong Kong., afirmando que la medida tenía como objetivo “acelerar la estrategia de internacionalización de la empresa, enhance its overseas financing capabilities, and further strengthen its capital base and overall competitiveness.”
In its response, Juewei Foods did not provide a detailed explanation for the postponement of its Hong Kong listing plan. Sin embargo, the company’s Secretary of the Board mentioned that Juewei Foods will continue to advance its investment planning based on its established strategic guidelines and business objectives. The company has already seen initial success in its food ecosystem initiatives. Leveraging its long-term industry experience, as well as its expertise in cold chain distribution networks and chain store management, Juewei Foods is fully supporting its ecosystem partner companies in standardizing production, improving efficiency, and achieving high levels of coordination. Adhering to the principles of “project-centered, service-driven, and result-oriented” industrial layout, Juewei Foods aims to face challenges, pursue development, and create value together with its ecosystem partners.
Informe del Herald Económico de China y de la Red de Desarrollo de China por Pi Zehong: La variedad de ingredientes en las mesas de las familias chinas hoy ha sufrido una transformación dramática en comparación con hace una década.. Ingredientes importados como el kiwi Zespri de Nueva Zelanda, Aceite de oliva virgen extra italiano, and Ecuadorian white shrimp have become essential components of daily meals for Chinese families. This change is driven by the rapid growth of global fresh agricultural trade and the rise of Chinese e-commerce platforms.
Benlai Life was one of the first platforms in China to sell imported fresh foods like cherries and durians online. As a pioneer in direct procurement from production regions, this unique model has also been applied to the construction of its overseas supply chain. Over the past 11 años, the platform has continuously optimized and integrated its global supply chain, offering domestic consumers a wider variety of imported products. Al mismo tiempo, it has leveraged its product strength, channel strength, brand strength, and resource strength to empower overseas brands to expand and develop in the Chinese market.
Hoy, imported goods from more than 50 countries around the world have reached Chinese consumers’ tables through Benlai Life. Products like New Zealand Weebiz pasteurized fresh milk and air-freighted cherries from the United States have become top choices for users seeking a high-quality lifestyle.
Behind the “ultimate freshness” lies the discerning eye and craftsmanship of buyers, as well as the support of a highly efficient “air cold chain.” The international “fresh” chain that stretches from overseas origins to Chinese dining tables ensures that Benlai Life users can enjoy fresh global products with zero time lag.
New Zealand to China: High-Quality Pasteurized Milk’s 72-Hour Cross-Border Journey
The New Zealand pasteurized milk brand Weebiz has been available on Benlai Life for eight years. As one of the earliest imported fresh milk brands to enter China, it has become a quality choice for millions of families.
New Zealand is globally recognized as a premium source of milk, thanks to its unique geographic location, which preserves an unspoiled, pollution-free natural environment and isolates it from common animal diseases found in other regions. Local dairy farmers use traditional grazing methods, allowing cows to naturally feed on lush grass, ensuring the cows’ healthy growth and the purity and safety of the milk.
Milk typically enters the market in two forms: fresh milk and ambient milk. Fresh milk undergoes pasteurization, which retains the maximum nutritional value and natural flavor of the milk but also contains a small amount of harmless or beneficial microorganisms, resulting in a shorter shelf life and the need for refrigeration.
Xing Yan, a senior dairy buyer at Benlai Life, is well-versed in the global dairy supply chain and brands. She carefully selected Weebiz, a premium brand co-produced by New Zealand’s renowned organic dairy farm Marphona and Green Valley Dairies Limited, the country’s second-largest milk processor. This product undergoes pasteurization at the golden standard of 72°C for 15 seconds and continues to be upgraded under natural, additive-free conditions, with a milk protein content of 3.6g/100ml, higher than the EU standard.
With a shelf life of just 15 días, pasteurized milk needs to be stored in a cold chain environment, which imposes high demands on logistics capabilities. Benlai Life’s Weebiz delivery service covers first-tier cities such as Beijing, Llevar a la fuerza, Guangzhou, and Shenzhen, as well as several other cities. Every bottle of Weebiz pasteurized milk is produced, packaged, sterilized, and tested in New Zealand before being loaded onto a cold chain flight directly to China. It is then delivered to users’ hands only after passing the stringent inspections of the China National Inspection and Quarantine Bureau, customs, and Benlai Life’s rigorous quality control monitoring.
“To improve logistics efficiency, we applied for green channel clearance for Weebiz milk. After production on Sunday at the New Zealand farm, the milk is first sent for local inspection and then flown to China on Monday. Customs officials retain four boxes from each batch for inspection, allowing the rest to clear customs and be stored,” Xing Yan explained.
With the support of Benlai Life’s highly efficient global supply chain system, Weebiz pasteurized milk can be airfreighted from New Zealand to Chinese city dining tables in as little as 72 horas.
United States to China: The Thousand-Mile Freshness Rules for Delicate Cherries
En los últimos años, cherries have become the “top trend” in the domestic fruit market. Benlai Life introduced imported cherries as early as 2013.
An interesting product selection story once circulated within the company. When cherries first became popular, a group of discerning long-time Benlai Life users developed a preference for “yellow cherries” (golden cherries) due to their unique taste, despite their higher price compared to the more common “red cherries.” These users also had higher expectations for Benlai Life, demanding that the platform carefully select the origins and brands of the “yellow cherries” while further refining the selection of the best varieties and quality products for the “red cherries” globally.
To meet users’ quality demands for imported cherries, Benlai Life has, since 2016, introduced carefully selected “yellow cherries” and “red cherries” from premium regions in the United States. The company partnered with China Eastern Airlines to launch the industry’s first crowdfunded charter flight model. After being harvested, the cherries are pre-cooled, sorted, and packaged in U.S. orchards, then airfreighted directly to China by China Eastern Airlines, delivering the freshest cherries to domestic users.
To bring these delicate cherries to users, Benlai Life adopted a pre-sale order model, where supply is determined by sales. This sales model may seem simple, but it demands extreme precision in the complex process of importing fresh products.
The first challenge is weather conditions. Generalmente, Benlai Life receives tens of thousands of cherry orders a week before harvest. Sin embargo, if it rains during harvest, the cherries cannot be picked because they are prone to mold and rot after picking. If the cherries absorb too much water, they can crack and burst when exposed to sunlight after rain, significantly reducing their quality. This requires the buying team to conduct thorough preliminary work, carefully study the local climate, and closely monitor weather conditions in the growing regions.
Además, throughout the airfreight, customs clearance, and transportation to the warehouse, the temperature must be “precisely controlled.” If the temperature fluctuates by more than 5°C, condensation will form on the cherries’ surface, leading to a decline in quality.
The final stage is delivery. Finding the right product is just the first step; completing the delivery process thoroughly is essential. Benlai Life ensures that different specifications of cherries are delivered through different cold chain methods to prevent them from losing freshness. Además, to avoid damage or spoilage, Benlai Life strictly prohibits rough handling during the delivery process.
This series of meticulous steps is ultimately rooted in Benlai Life’s commitment to building the shortest international “fresh” chain. “We aim to ensure fresh quality by using the most precise and efficient logistics, delivering the cherries to users with green stems and plump, tender fruit, rather than using other methods to significantly extend their shelf life,” said Maomao, a fruit buyer at Benlai Life.
Hoy, imported cherries from the United States have become a must-have summer fruit for Benlai Life users. Cherries from other top regions, such as Chile, are also delivered to users at the peak of freshness and efficiency in different seasons through direct charter flights and shipments.
The ideal of “buying globally and selling globally” is becoming a reality once again. More and more “Made for China” delicacies are becoming the new trend, while “Made in China” fresh products are also seeing new opportunities.
Benlai Life’s applet has launched national-themed sections such as the “New Zealand Pavilion,” “Chile Pavilion,” “Thailand Pavilion,” and “Italy Pavilion,” allowing users to experience a variety of international flavors and the diverse cultures of different regions worldwide in one place. As Benlai Life’s international “fresh” chain continues to develop rapidly, with the platform expanding its global “circle of friends” and deepening cooperation with quality partners, more premium products from around the world will reach Chinese city dining tables with better quality and more competitive prices.
Missfresh anunció que la adquisición del negocio en virtud del acuerdo de financiación de capital y compra de acciones anunciado previamente en agosto 3, 2023, así como la transacción bajo el acuerdo de transferencia de acciones anunciado en agosto 7, 2023, han sido terminados. en noviembre 15, the Nasdaq Hearing Panel notified Missfresh that it had decided to delist the company’s securities from Nasdaq Stock Market LLC and suspend trading of those securities effective at the open of business on Friday, November 17. After the expiration of the applicable appeal period, Nasdaq will file a Form 25 delisting notification with the U.S. Securities and Exchange Commission to complete the delisting process.
Recientemente, en la entrada del almacén de una empresa de tecnología en la ciudad de Mazhu, Yuyao, Ningbó, encima 3,000 Los gabinetes de frío médicos de varios modelos estaban completamente ensamblados y listos para su envío., destinado a ser exportado a los EE.UU.. mercado.
“Muchos productos farmacéuticos y vacunas requieren transporte y almacenamiento en cadena de frío.. Nuestra empresa se especializa en la investigación., desarrollo, and production of medical cold chain products. En los últimos años, the medical cold chain industry has seen new growth opportunities, and our company’s annual output value has maintained a growth rate of 15%. este año, we expect our output value to reach 80 millones de yuanes,” said Sun Ming, the company’s general manager.
The company has been deeply involved in the refrigeration system production and R&D industry for nearly 40 años, initially focusing on producing refrigeration components such as condensers and evaporators. After restructuring in 1999, the company became a technology enterprise integrating R&D, producción, ventas, and service, with an annual production capacity of over 100,000 units of special cold chain products. It has established production bases in places like Jiangxi.
After years of development, the company’s medical cold chain products have become well-known OEM (Original Equipment Manufacturer) suppliers in the field, recognized by medical institutions in developed countries such as Europe and the United States. With a strong market reputation and high product quality, the products are exported to more than 60 countries and regions. While maintaining its focus on the medical cold chain market, the company has also expanded into the research, desarrollo, and production of commercial and rural cold chain products, continuously improving its economic benefits.
Quality and integrity are the foundations of the company’s survival. En los últimos años, the company has successively passed certifications such as the U.S. UL, ETL, European CE, and Japan’s SG certifications. It strictly adheres to the ISO9001 quality management system and ISO14000 environmental management system for product quality management.
“Compared to household and commercial refrigerators, medical cold chain products require more precise temperature control, smaller temperature fluctuations, and greater technical difficulty in the quality of the refrigeration system and refrigerant ratios,” said Sun Ming. After assembly, each product undergoes a series of stringent quality control measures, including vacuum extraction, refrigerant addition, and over four hours of power-on testing, ensuring no loopholes in any production process. Notablemente, the company developed a medical refrigerator that can reach temperatures as low as -86°C, primarily used in research institutions and laboratories. This product has become a bestseller in over 10 countries and regions.
Technology and talent are vital sources of the company’s core competitiveness. Actualmente, the company holds over 60 intellectual property rights, including domestic and international patents and software copyrights. It has been recognized as a National High-Tech Enterprise, a National Technology-Based SME, and a Provincial “Specialized, Refined, and New” SME. The company invests 6% a 10% of its annual output value in technological research and development. En los últimos tres años, it has invested over 10 million yuan in technological transformation projects, achieving more stable product quality and significantly improved production efficiency. The company has also implemented a solar photovoltaic project, which saves more than 40% of the company’s energy annually.
On the foundation of establishing an innovation team, the company continues to increase its efforts to attract innovative talent, actively collaborating with universities such as Shanghai Jiao Tong University, Zhejiang Sci-Tech University, and China Jiliang University on industry-university-research partnerships to jointly establish research institutions and engineering technology centers.
The company is committed to enhancing its competitiveness through digital transformation. Its next step is to invest over 3 million yuan to implement a 5G green intelligent factory transformation and upgrading project, aiming to create an advanced modern intelligent factory that will drive the company’s development with renewed energy.
Recientemente, El Departamento de Comercio Electrónico e Informatización del Ministerio de Comercio emitió un documento reconociendo a las empresas seleccionadas como “Empresas Nacionales de Demostración de Comercio Electrónico 2023”. Productos frescos Shixiang con sede en Suzhou (Jiangsu Suiyi Tecnología de la Información Co., Limitado.) figuraba entre los homenajeados. en noviembre 23, el 2023 Conferencia de comercio electrónico de China Jiangsu, themed “Deepening Digital-Physical Integration to Promote Industrial Revitalization,” was held in Kunshan. During the conference, a certification ceremony was held for 12 Jiangsu enterprises, including Shixiang Fresh Produce, which is also the only Suzhou enterprise to be named on the 2023 list.
This selection was initiated by the Ministry of Commerce with the aim of identifying a group of “E-Commerce Demonstration Enterprises” that have achieved outstanding results in promoting integration, enhancing public welfare, driving development, revitalizing industries, improving the environment, and fostering openness. After evaluation, 132 e-commerce demonstration enterprises were selected and publicly recognized.
This marks the fourth consecutive year that Shixiang Fresh Produce has been named a National E-Commerce Demonstration Enterprise, highlighting the company’s sustainable, stable, and rapid development in the e-commerce sector and its role as a leader in the industry. This recognition from the Ministry of Commerce also affirms Shixiang Fresh Produce’s 11 years of dedication to supply chain management, its mature digital operation capabilities, and its refined cold chain delivery system. Además, Shixiang Fresh Produce has served as a positive example in upgrading e-commerce quality, innovating public services, promoting rural revitalization, and contributing to the establishment of national industry standards.
As a comprehensive operator of urban digital “vegetable baskets,” Shixiang Fresh Produce provides citizens with diversified, personalizado, and high-quality fresh food services. The company’s fresh food delivery service covers 3,000 community sites in Suzhou, Wuxi, Nantong, and other areas, with a total of 190,000 community fresh food smart lockers, becoming a convenient facility within community living circles. The smart locker delivery model used by Shixiang Fresh Produce is currently regarded as the first profitable fresh food e-commerce model in China, offering advantages of replicability, escalabilidad, y desarrollo sostenible.
Tailoring its operations to urban living characteristics and consumer demands, Shixiang Fresh Produce has developed a mature digital “vegetable basket” comprehensive operation system. This system integrates four-dimensional consumption service scenarios: C-end digital fresh retail, B-end major clients, offline community stores, and digital farmers’ markets. Through digital platforms and end-to-end cold chain facilities, the company has bridged the “last mile” in the distribution of fresh agricultural products, enhancing circulation efficiency and supply quality. The National Development and Reform Commission has praised it as a “truly meaningful urban ‘vegetable basket.’”
The Shixiang Fresh Produce platform offers over 14,000 products across 23 major categories, including vegetables, frutas, carne, aves de corral, huevos, mariscos, lácteos, productos horneados, granos, aceites, y bocadillos, providing consumers with a wide range of choices. The platform has fully digitalized its operations across procurement, supply, purchase, ventas, y distribución, offering users a high-quality fresh food shopping experience. Since its establishment in 2012, Shixiang Fresh Produce has upheld its mission of “ensuring every family can eat safe food.” Over the past decade, the company has strictly controlled quality and safety, improved its cold chain delivery and safety traceability systems, and built a trusted public “vegetable basket.” It has become the top choice for Suzhou citizens when buying groceries via mobile devices.
Being named a “National E-Commerce Demonstration Enterprise” is another new milestone for Shixiang Fresh Produce. The company will continue to leverage the new economic advantages of the Internet+Agriculture model, deepen cooperation with agricultural product bases, and continually enhance its digital capabilities to promote high-quality development. Shixiang Fresh Produce is also committed to fully embracing oversight from the government, sociedad, and its users, constantly improving its quality and service levels, and making greater contributions to the development of the public’s “vegetable basket.”
