“Estamos desarrollando 'Ocho platos en un cuarto',’ una comida preparada que sirve ocho platos en 15 minutos, truly embodying ‘nutritious, delicioso, and affordable’,” dijo Sun Chunlu, Gerente General de Shandong Herun Pre-Made Food Group Co., Limitado., con gran confianza.
Un plato pequeño tiene infinitas oportunidades de negocios. El no. 1 Documento central propuesto a “cultivar y desarrollar la industria alimentaria prefabricada,” anunciar una primavera de desarrollo acelerado para la industria. Desde principios de este año, El condado de Juxian ha aprovechado la nueva oportunidad de “cultivar y desarrollar la industria alimentaria prefabricada,” Aprovechando sus industrias únicas y dotaciones de recursos para desarrollar vigorosamente la industria alimentaria prefabricada. La atención se ha centrado en unir las bases de materia prima., procesamiento de productos, almacenamiento de cadena fría, venta de productos, and citizens’ dining tables to accelerate the transformation of agricultural products into food products, agregando así un “plato especial” a la revitalización rural y acelerando la transformación y la mejora de la industria agrícola.
Actualmente, the industrial chain for the pre-made food industry in Juxian County is beginning to take shape, con 18 pre-made food production enterprises. Among them are 12 quick-frozen fruit and vegetable processing enterprises represented by Zhonglu Food and Fangxin Food, con más de 90% of their products exported to countries and regions such as Japan, Corea del Sur, the EU, Estados Unidos, Canadá, Southeast Asia, and Africa. The export volume of green asparagus accounts for more than 70% of the province’s total, and the export volume of quick-frozen vegetables ranks second in the province. There are two livestock and poultry processing enterprises, with Rizhao Tyson Foods Co., Ltd.’s products mainly sold domestically through channels such as McDonald’s, KFC, and direct stores. Shandong Hengbao Food Group Co., Limitado. primarily exports meat products and marinated products to Japan. Two convenience rice processing enterprises mainly supply brands like Haidilao and Moxiaoxian for self-heating pots in China, with Shangjian Food holding an 80% cuota de mercado, ranking first among convenience rice manufacturers. Además, there is one canned food processing enterprise and one seasoning sauce production enterprise, both primarily exporting their products overseas.
The new track for industrial development is full of momentum. The Rizhao Zhengji International Cold Chain Logistics Industrial Park, a major provincial project, is accelerating its construction. Using the industrial park as a platform, it aims to create two major functional segments: “agricultural product trading + centralized transportation and distribution” y “almacenamiento de cadena fría + processing and distribution.” The central kitchen and distribution trading center segments are planned to begin trial operations in November, gradually launching over 160 types of pre-made food products across seven major categories. The annual production capacity is expected to reach 50,000 tons of pre-made food products, with an output value of 500 millones de yuanes, making it another “main battleground” for the county’s pre-made food industry development. Livestock and poultry cutting enterprises like Dehui Food and Chengqun Food are also accelerating their transformation and upgrading, shifting from primary processing to deep processing through new ready-to-eat food processing projects.
Próximo, Juxian County will base its efforts on local realities and development advantages, focusing on creating frozen, product-based, and restaurant-style pre-made foods as the main line. The county will continue to deeply cultivate the pre-made food industry, driving the extension of characteristic agricultural product raw materials such as fruits, verduras, livestock, aves de corral, granos, and oils into clean vegetables, primary processing, semi-finished products, and finished products. By precisely attracting leading pre-made food enterprises and supporting enterprises along the industry chain, the county aims to enhance new competitive advantages in the pre-made food industry and promote its high-quality development.
