COMO O JAPÃO DESENVOLVE SUA INDÚSTRIA DE REFEIÇÕES PREPARADAS
Em 1968, Japan’s Otsuka Foods Industrial Company launched a ready-to-eat beef and vegetable curry packaged in sealed soft bags with the advertisement, “Single serving, just immerse in hot water, anyone can do it without fail,” advancing the commercialization of prepared meals. The market trial is the first major hurdle for prepared meals. To develop this new product that does not require preservatives, can be stored at room temperature, and maintains the shape of beef and vegetables after being pressurized and heated for sterilization, Otsuka Foods spent a full four years on research and development. Posteriormente, due to its convenience, such soft-packaged prepared meals quickly became popular in Japan. Atualmente, sobre 100 companies in Japan provide over 500 similar products to the market. Industry surveys show that the utilization rate of various prepared soft-packaged foods in Japanese households is 47.7%, making them an integral part of Japanese dietary life. Prepared meals in Japan come in a wide variety and are widely...
