Création d'un institut de recherche pour relever le défi de la création de produits à succès: Ziyan Foods accélère « l’auto-révolution »
Nourriture R&D est différent des autres domaines et nécessite une attention aux détails. Au cours des dernières années, la recherche et le développement dans l’industrie alimentaire ont pris une importance croissante.
Le matin de novembre 17, la cérémonie d'inauguration de l'Institut de recherche sur l'innovation alimentaire Ziyan a eu lieu dans le comté de Guanyun, Lianyungang.
En tant que marque reconnue dans le secteur des plats braisés et acteur d'un secteur relativement mature, pourquoi Ziyan Food a-t-il créé son propre institut de recherche en innovation? Zhong Huaijun, le directeur de l'Institut de recherche sur l'innovation alimentaire Ziyan, a déclaré, « Alors que le niveau de vie des gens continue de s’améliorer, les consommateurs exigent de plus en plus une qualité et des expériences alimentaires supérieures. La création d’un institut de recherche par Ziyan Food est basée sur ces demandes du marché et ces tendances de développement. Zhong Huaijun a ajouté que Ziyan Food continuera d'explorer et de développer l'industrie des aliments sains., veiller à ce que les recherches futures se concentrent non seulement sur le goût et la sécurité, mais également sur la santé.
Il est rapporté que l'Institut de recherche sur l'innovation alimentaire Ziyan assumera trois fonctions principales: lancer davantage de nouveaux produits qui correspondent aux tendances du marché et aux demandes des consommateurs, garantir une qualité élevée des produits et la sécurité alimentaire, et convertir rapidement les résultats de la recherche en productivité.
Lors de l'événement, un journaliste de Blue Whale Finance a remarqué que le Ziyan Food Innovation Research Institute avait prévu plusieurs domaines fonctionnels, incluant un espace d'exposition corporatif, espace dégustation de produits, domaine de recherche sur la technologie des arômes, zone d'évaluation sensorielle, et zone d'analyse des instruments. Ziyan Food a également optimisé et amélioré son produit existant R&Centre D en termes de logiciel et de matériel, par exemple, en achetant une série d'équipements de pointe de transformation et de test des aliments nationaux et internationaux et en faisant appel à des chercheurs professionnels en arômes et à des talents de haute technologie.
Selon les informations disponibles, Ziyan Food est un producteur à grande échelle d'aliments braisés en Chine, se concentrer sur le R&D, production, et vente de produits braisés. Les principaux produits de l’entreprise comprennent les « tranches de poumons pour mari et femme ».,» « Poulet Baiwei,» et « Poulet Tengjiao,» qui sont fabriqués à partir de volaille comme le poulet, canard, bœuf, porc, ainsi que des légumes, fruit de mer, et produits à base de soja. Ces produits sont principalement utilisés comme accompagnements des repas, complété par une consommation occasionnelle, la marque principale étant « Ziyan ».
Malgré une gamme de produits diversifiée, le produit phare « Husband and Wife Lung Slices » reste un puissant moteur de ventes. Selon Ziyan Food's 2023 rapport semestriel, produits frais apportés 86.08% du principal chiffre d’affaires de l’entreprise, avec le produit « star » « Husband and Wife Lung Slices » générant des ventes de 543 millions de yuans, comptabilité 31.59%.
« Nous avons toujours essayé de créer davantage de produits vedettes comme les « tranches de poumon pour mari et femme » et le « poulet Tengjiao ». Par exemple., cette année, nous avons lancé des produits tels que Refreshing Beef, Pieds de porc rafraîchissants, Tranches de poulet Bobo, et lambeaux croustillants. Mais il est en réalité très difficile de surpasser ces deux produits, parce que nos clients pensent généralement en premier aux tranches de poulet Tengjiao et aux tranches de poumons de leur mari et de leur femme., et puis j'en achète d'autres. On s'est creusé la tête pour essayer de se surpasser, et souvent les choses ne se passent pas comme prévu, mais nous devons continuer à lancer des produits avec vitalité,» Zhong Huaijun a dit. "Je dis souvent que c'est comme si WeChat avait dépassé QQ; pouvons-nous en créer un autre et nous révolutionner?»
Il est rapporté que Ziyan Food a établi des, des partenariats stables avec de grands fournisseurs comme Wens Foodstuff Group, Groupe Nouvel Espoir, et le Groupe COFCO pour la fourniture de matières premières clés telles que les poulets entiers, bœuf, et sous-produits de canard. Cela permet à l'entreprise de s'approvisionner en produits frais, ingrédients de haute qualité d'origine et, s'appuyant sur ses cinq bases de production, former un système de chaîne d'approvisionnement complet avec la distance de livraison optimale de la chaîne du froid comme rayon de rayonnement, approvisionnement rapide, et une fraîcheur maximale. Les commandes passées la veille sont produites le jour même et livrées en magasin le jour même ou le lendemain, garantir la fraîcheur des produits.
Il convient de noter que la mise à niveau de la chaîne d’approvisionnement de Ziyan Food a également optimisé ses coûts.. Ziyan Food a déclaré dans son rapport financier que les prix des matières premières sont proches de ceux des années précédentes., et l'entreprise a renforcé l'optimisation de la chaîne d'approvisionnement, processus de production améliorés, et une technologie améliorée, entraînant une amélioration significative du résultat net.
Selon Ziyan Food's 2023 rapport du troisième trimestre, la société a réalisé un chiffre d'affaires d'environ 882 millions de yuans au cours des trois premiers trimestres. La marge bénéficiaire brute de l’entreprise était 24.19%, en haut 6.69 points de pourcentage sur un an; la marge bénéficiaire nette était 12.06%, en haut 3.94 points de pourcentage sur un an. Regard sur les indicateurs trimestriels, au troisième trimestre de 2023, la marge bénéficiaire brute de l’entreprise était 29.17%, en haut 11.07 points de pourcentage sur un an et 6.18 points de pourcentage d'un trimestre à l'autre; la marge bénéficiaire nette était 15.15%, en haut 5.38 points de pourcentage sur un an et 1.67 points de pourcentage d'un trimestre à l'autre.
De plus, l’expansion de son segment de marché est l’une des stratégies d’augmentation des revenus de Ziyan Food. Suite à son investissement stratégique dans Lao Han Bian Chicken en juin, Ziyan Food a pris une nouvelle décision en septembre en investissant stratégiquement dans Jing Cui Xiang. Ge Wuchao, président de Ziyan Food, a déclaré que la fermeté et l'exploration diversifiée sont deux aspects indissociables du développement des entreprises.. La constance est le fondement du développement de l’entreprise; depuis la création de l'entreprise, nous sommes profondément engagés sur le marché des plats d'accompagnement braisés, déterminé à consolider notre position de leader dans l’industrie. Cependant, avec l’évolution de l’environnement du marché et la diversification des besoins des consommateurs, nous voyons également la nécessité d'explorer de nouvelles opportunités de développement sur les bases existantes. L'entreprise continue d'explorer des voies de développement diversifiées en lançant plusieurs sous-marques, comme le « bœuf Feng Si Niang Qiaojiao »,» « Shaguo Zhuangyuan,» et « Jiaoyan Jiaoyu,» couvrant des catégories telles que les repas décontractés et les plats braisés décontractés, ainsi que des partenariats stratégiques avec des marques alimentaires telles que Lao Han Bian Chicken et Jing Cui Xiang. Cette stratégie ouvre des opportunités de croissance plus larges pour l'entreprise. Grâce à une disposition stratégique diversifiée, l'entreprise peut réagir rapidement aux changements du marché, améliorer la compétitivité globale, et consolider davantage sa position de leader du secteur pour parvenir à un développement à long terme.
D'autre part, avec la forte dynamique de reprise de la restauration, la concurrence est également devenue plus intense. Ge Wuchao a admis qu'après la pandémie, la demande des consommateurs a changé, avec une attention accrue portée à la sécurité alimentaire et à la santé. En plus, à mesure que le pouvoir d’achat des consommateurs se rétablit, cela pourrait attirer plus de concurrents sur le marché. Donc, Ziyan Food doit renforcer ses efforts de développement de marque et de marketing pour améliorer son influence et sa part de marché afin de maintenir sa position de leader du secteur.. Produit renforçant davantage R&D et contrôle qualité pour fournir plus de sécurité, des produits plus sains qui répondent mieux aux besoins des consommateurs sont essentiels.
Récemment, Qingcheng District hosted the “Qingyuan Chicken” Industry High-Quality Development Promotion Meeting, where four companies were awarded the “Qingyuan Chicken” Geographical Indication Special Mark. Vice Mayor Lei Huankun presented plaques to Guangdong Tian Nong Food Group, Qingyuan Sanyuan Qingyuan Chicken Breeding, Guangdong Tian Nong Ecological Food, and Guangdong Dongfeng Agricultural Development.
A geographical indication signifies the unique quality of a product related to its origin. Qingcheng District’s Market Supervision Bureau provided “one-on-one” support to ensure companies met criteria for using the “Qingyuan Chicken” mark, including on-site inspections, origin verification, and product quality testing. En plus, a campaign was launched to protect the geographical indication through random checks and inter-departmental collaboration, safeguarding against unauthorized use.
Dans 2022, companies marked with “Qingyuan Chicken” in Qingcheng District reached a total output value of 3.015 milliards de yuans, un 130% Augmentation en glissement annuel, with revenues hitting 1.213 milliards de yuans. Qingcheng District focuses on a comprehensive development framework, integrating seed breeding, technological R&D, deep processing, logistique, and brand sales to enhance the Qingyuan Chicken industry.
Looking ahead, Qingcheng District aims to boost the “Qingyuan Chicken” brand as part of the “Hundred-Thousand-Ten Thousand Project.” Efforts will include strengthening genetic resource protection, improving quality management, expanding deep processing, and promoting the cultural significance of Qingyuan Chicken to achieve high-quality industry growth and solidify its status as a city icon.
Agriculture de l'hémei (833515) a annoncé son plan pour établir une filiale en propriété exclusive à Chongzuo City, Province du Guangxi, with an investment of 10 millions de yuans. This move aligns with the company’s future development strategy to optimize resource allocation and enhance competitiveness. The new subsidiary will focus on the production, sales, traitement, transport, and storage of agricultural products, along with other services like food sales, supply chain management, and warehousing.
Main Business Activities:
The subsidiary will engage in:
Investment Purpose:
The investment aims to expand Hemei Agriculture’s supply chain layout, enhance centralized procurement and management, and improve overall profitability and competitiveness. This strategic move will further strengthen long-term regional partnerships and explore new market opportunities.
Risk and Impact Assessment:
The company states that this investment carries minimal risk, given its alignment with Hemei Agriculture’s strategic goals. Enhanced internal controls, clear business strategies, and a strong management team will be established to safeguard shareholder interests. The investment is expected to positively impact the company’s consolidated financial statements and future financial condition.
Hemei Agriculture specializes in providing “one-stop cold chain logistics and distribution services for fresh agricultural and sideline products,” serving clients including educational institutions, military organizations, and public institutions.
Yatsen E-commerce a publié son rapport financier pour le troisième trimestre se terminant en septembre 30, 2023. La société a déclaré un chiffre d'affaires net total de RMB 718.1 million, marquant une diminution d'une année sur l'autre de 16.3%. Malgré la baisse des revenus, La perte nette de Yatsen a été réduite de 6.1% année sur année en RMB 197.9 million. Sur une base non-GAAP, cependant, la perte nette augmentée de 3.0% année sur année en RMB 130.2 million. Le bénéfice brut pour le trimestre était de RMB 512.8 million, vers le bas 13.3% année après année, avec une marge brute de 71.4%, par rapport à 68.9% dans la même période en 2022.
Les dépenses d'exploitation totales de Yatsen s'élevaient à RMB 744.3 million, un 13.1% diminuer d'année en année. Les frais d'exécution ont été réduits à RMB 56 millions de RMB 63.8 millions au cours de la même période en 2022. Les dépenses de vente et de marketing ont également connu une réduction, tomber en RMB 511.7 millions de RMB 564.8 million. Les frais généraux et administratifs ont diminué à RMB 151.8 million, tandis que R&Les dépenses D ont diminué en RMB 24.7 million. La perte d'exploitation réduite de 12.9% en RMB 231.5 million, mais sur une base non-GAAP, il s'est élargi de 1.2% en RMB 164.6 million.
Fondateur de Yatsen E-commerce, Président, et PDG, Huang Jinfeng, a déclaré: « Au troisième trimestre, les trois grandes marques de soins de la peau de l’entreprise ont connu une croissance constante. Entre-temps, La marque phare de Yatsen, Journal parfait, a continué de renforcer la force de sa marque à travers une nouvelle identité visuelle et le lancement de nouveaux produits majeurs. Nous sommes optimistes quant à l'avenir, et selon les prévisions de performance de l'entreprise pour le quatrième trimestre, le chiffre d’affaires total devrait augmenter d’année en année.
Fondée en 2016, Guangzhou Yatsen E-commerce Co., Ltée. a été reconnue comme une entreprise innovante « Licorne » à Guangzhou en 2019, ce qui en fait la seule licorne du commerce électronique de la ville à l'époque.
Autres sociétés de vente au détail numérique cotées en Chine
En se concentrant sur le développement stratégique de la marque et en renforçant sa présence sur le marché, Yatsen vise à relever les défis du paysage concurrentiel du commerce électronique.
As of the close on November 22, Dingdong Maicai’s stock price stood at $2.07 par action, representing a year-to-date decline of 51.52%, with a current total market value of $491 million.
Researcher Zhuoma, The Investment Times
Dingdong Maicai recently released its unaudited financial results for the third quarter of 2023, which ended on September 30.
The financial report shows that Dingdong Maicai achieved total revenue of 5.14 billion yuan in the third quarter of this year, a year-on-year decrease of 13.51%. The Gross Merchandise Volume (GMV) atteint 5.67 milliards de yuans, a quarter-on-quarter increase of 6.4%. The company posted a net profit of 2.1 millions de yuans, par rapport à une perte de 345 million yuan in the same period last year. The Non-GAAP (Non-Generally Accepted Accounting Principles) net profit was 16 millions de yuans, par rapport à une perte de 285 million yuan in the same period last year. Notamment, this marks the fourth consecutive quarter that Dingdong Maicai has achieved Non-GAAP profitability since the fourth quarter of 2022.
Dingdong Maicai’s founder and CEO, Liang Changlin, stated during the earnings call that the continuous profitability was due to the company’s strategy of “prioritizing efficiency and maintaining a moderate scale.” He also mentioned that Dingdong Maicai was one of the earliest companies in the industry to achieve profitability, describing the journey as “a long and challenging one.”
Profitability has long been a significant challenge for many fresh food e-commerce platforms, and stabilizing profitability is an issue that many companies must address. Amidst the backdrop of declining capital inflows, increased market competition, and rising costs, Dingdong Maicai has adopted a series of measures, including withdrawing from certain cities, reducing costs, and improving efficiency, sacrificing scale for sustainable profitability. These efforts seem to be bearing fruit so far.
Cependant, in terms of stock price, the market has not yet recognized Dingdong Maicai’s efforts. As of the close on November 22, Dingdong Maicai’s stock price stood at $2.07 par action, representing a year-to-date decline of 51.52%, with a current total market value of $491 million.
Dingdong Maicai’s Stock Price Performance Since Listing (USD)
Source: Wind
Revenue Declined Year-on-Year in the Third Quarter
The financial report shows that Dingdong Maicai achieved total revenue of 5.14 milliards de yuans (RMB, the same below) in the third quarter of this year, par rapport à 5.943 billion yuan in the same period last year, a decrease of 13.51% année après année. GMV for the quarter was 5.67 milliards de yuans, a quarter-on-quarter increase of 6.4%.
Dingdong Maicai attributed the revenue decline to its withdrawal from multiple cities and sites in 2022 and the second quarter of this year. En plus, the significant increase in consumer travel activities and offline consumption post-pandemic contributed to the year-on-year decline in Dingdong Maicai’s third-quarter sales.
Regarding the GMV growth, the company stated that it was due to a quarter-on-quarter increase in order volume and average order value (AOV) de 6.0% et 0.5%, respectivement. The increase in order volume was mainly driven by higher monthly order frequency and rapid growth in orders from the Jiangsu and Zhejiang regions.
In terms of revenue composition, Dingdong Maicai’s income is derived from product revenue and service revenue, with product revenue being the primary source.
In the third quarter, Dingdong Maicai’s product business generated 5.083 billion yuan in revenue, par rapport à 5.872 billion yuan in the same period last year, a year-on-year decrease of 13.45%. This decline in product revenue was the main reason for the overall revenue drop in the third quarter. Pendant la même période, service business revenue was 57 millions de yuans, par rapport à 70 million yuan in the same period last year, a year-on-year decrease of 18.45%, mainly due to a temporary surge in membership numbers in 2022 during the pandemic.
The financial report also shows that Dingdong Maicai’s total operating costs and expenses for the third quarter of this year amounted to 5.164 milliards de yuans, a year-on-year decrease of 17.62% depuis 6.268 billion yuan in the same period last year. Specifically, the company’s cost of sales for the quarter was 3.577 milliards de yuans, vers le bas 13.94% year-on-year from 4.157 billion yuan in the same period last year. The cost of sales as a percentage of total revenue also decreased from 70.0% last year to 69.6% this quarter.
Entre-temps, the company’s delivery expenses for the third quarter were 1.199 milliards de yuans, par rapport à 1.595 billion yuan in the same period last year, a year-on-year decrease of 24.82%. The delivery expenses as a percentage of total revenue also dropped from 26.8% in the same period last year to 23.3%.
En plus, Dingdong Maicai’s third-quarter sales and marketing expenses were 98 millions de yuans, a year-on-year decrease of 22.75% depuis 127 million yuan in the same period last year, mainly due to the company’s withdrawal from a few cities in 2022 and the second quarter of this year. General and administrative expenses were 89 millions de yuans, a year-on-year decrease of 33.0% depuis 133 million yuan in the same period last year, mainly due to improved employee efficiency. Product development expenses were 199 millions de yuans, a year-on-year decrease of 21.84% depuis 255 million yuan in the same period last year, mainly due to increased efficiency among the company’s R&D personnel.
In terms of profitability, Dingdong Maicai achieved a net profit of 2.1 million yuan in the third quarter of this year, par rapport à une perte de 345 million yuan in the same period last year. The Non-GAAP net profit was 16 millions de yuans, par rapport à une perte de 285 million yuan in the same period last year. The gross profit margin for the quarter slightly increased from 30.0% in the same period last year to 30.4%.
As of the end of September this year, Dingdong Maicai had cash and cash equivalents and short-term investments totaling 5.632 milliards de yuans, par rapport à 6.493 billion yuan at the end of December 2022.
Four Consecutive Quarters of Non-GAAP Profitability
Dingdong Maicai was founded in 2017 and went public on the New York Stock Exchange in June 2021.
Previous financial reports and the prospectus showed that Dingdong Maicai had been in a long-term loss-making state. Depuis 2019 à 2021, Dingdong Maicai generated total revenue of 3.88 milliards de yuans, 11.336 milliards de yuans, et 20.121 milliards de yuans, respectivement, with corresponding net losses of 1.873 milliards de yuans, 3.177 milliards de yuans, et 6.429 milliards de yuans.
Dans 2022, Dingdong Maicai’s performance saw a turning point, with Non-GAAP profitability of 116 million yuan in the fourth quarter of that year. In the first and second quarters of this year, Dingdong Maicai achieved Non-GAAP net profits of 6.1 million yuan and 7.5 millions de yuans, respectivement. With the third quarter included, Dingdong Maicai has now achieved Non-GAAP profitability for four consecutive quarters.
During the earnings call, Liang Changlin emphasized that the company’s continuous profitability was due to its strategy of “prioritizing efficiency and maintaining a moderate scale.” He also stated, “It has been a long and challenging journey to get here, but our adherence to our principles and vision has kept us on the right path.” Additionally, regarding this year’s performance, Liang Changlin expressed confidence in achieving Non-GAAP profitability in the fourth quarter and the entire year of 2023.
Pinecone Finance News: En novembre 23, Juewei Foods announced on its investor interaction platform that its plan to list in Hong Kong is currently on hold. Previously, Juewei Foods had publicly announced its intention to pursue a Hong Kong IPO, stating that the move was intended “to accelerate the company’s internationalization strategy, enhance its overseas financing capabilities, and further strengthen its capital base and overall competitiveness.”
In its response, Juewei Foods did not provide a detailed explanation for the postponement of its Hong Kong listing plan. Cependant, the company’s Secretary of the Board mentioned that Juewei Foods will continue to advance its investment planning based on its established strategic guidelines and business objectives. The company has already seen initial success in its food ecosystem initiatives. Leveraging its long-term industry experience, as well as its expertise in cold chain distribution networks and chain store management, Juewei Foods is fully supporting its ecosystem partner companies in standardizing production, improving efficiency, and achieving high levels of coordination. Adhering to the principles of “project-centered, service-driven, and result-oriented” industrial layout, Juewei Foods aims to face challenges, pursue development, and create value together with its ecosystem partners.
China Economic Herald and China Development Network Report by Pi Zehong: The variety of ingredients on Chinese family dining tables today has undergone a dramatic transformation compared to a decade ago. Imported ingredients like New Zealand Zespri kiwifruit, Italian extra virgin olive oil, and Ecuadorian white shrimp have become essential components of daily meals for Chinese families. This change is driven by the rapid growth of global fresh agricultural trade and the rise of Chinese e-commerce platforms.
Benlai Life was one of the first platforms in China to sell imported fresh foods like cherries and durians online. As a pioneer in direct procurement from production regions, this unique model has also been applied to the construction of its overseas supply chain. Over the past 11 années, the platform has continuously optimized and integrated its global supply chain, offering domestic consumers a wider variety of imported products. En même temps, it has leveraged its product strength, channel strength, brand strength, and resource strength to empower overseas brands to expand and develop in the Chinese market.
Aujourd'hui, imported goods from more than 50 countries around the world have reached Chinese consumers’ tables through Benlai Life. Products like New Zealand Weebiz pasteurized fresh milk and air-freighted cherries from the United States have become top choices for users seeking a high-quality lifestyle.
Behind the “ultimate freshness” lies the discerning eye and craftsmanship of buyers, as well as the support of a highly efficient “air cold chain.” The international “fresh” chain that stretches from overseas origins to Chinese dining tables ensures that Benlai Life users can enjoy fresh global products with zero time lag.
New Zealand to China: High-Quality Pasteurized Milk’s 72-Hour Cross-Border Journey
The New Zealand pasteurized milk brand Weebiz has been available on Benlai Life for eight years. As one of the earliest imported fresh milk brands to enter China, it has become a quality choice for millions of families.
New Zealand is globally recognized as a premium source of milk, thanks to its unique geographic location, which preserves an unspoiled, pollution-free natural environment and isolates it from common animal diseases found in other regions. Local dairy farmers use traditional grazing methods, allowing cows to naturally feed on lush grass, ensuring the cows’ healthy growth and the purity and safety of the milk.
Milk typically enters the market in two forms: fresh milk and ambient milk. Fresh milk undergoes pasteurization, which retains the maximum nutritional value and natural flavor of the milk but also contains a small amount of harmless or beneficial microorganisms, resulting in a shorter shelf life and the need for refrigeration.
Xing Yan, a senior dairy buyer at Benlai Life, is well-versed in the global dairy supply chain and brands. She carefully selected Weebiz, a premium brand co-produced by New Zealand’s renowned organic dairy farm Marphona and Green Valley Dairies Limited, the country’s second-largest milk processor. This product undergoes pasteurization at the golden standard of 72°C for 15 seconds and continues to be upgraded under natural, additive-free conditions, with a milk protein content of 3.6g/100ml, higher than the EU standard.
With a shelf life of just 15 jours, pasteurized milk needs to be stored in a cold chain environment, which imposes high demands on logistics capabilities. Benlai Life’s Weebiz delivery service covers first-tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen, as well as several other cities. Every bottle of Weebiz pasteurized milk is produced, packaged, sterilized, and tested in New Zealand before being loaded onto a cold chain flight directly to China. It is then delivered to users’ hands only after passing the stringent inspections of the China National Inspection and Quarantine Bureau, customs, and Benlai Life’s rigorous quality control monitoring.
“To improve logistics efficiency, we applied for green channel clearance for Weebiz milk. After production on Sunday at the New Zealand farm, the milk is first sent for local inspection and then flown to China on Monday. Customs officials retain four boxes from each batch for inspection, allowing the rest to clear customs and be stored,” Xing Yan explained.
With the support of Benlai Life’s highly efficient global supply chain system, Weebiz pasteurized milk can be airfreighted from New Zealand to Chinese city dining tables in as little as 72 heures.
United States to China: The Thousand-Mile Freshness Rules for Delicate Cherries
Au cours des dernières années, cherries have become the “top trend” in the domestic fruit market. Benlai Life introduced imported cherries as early as 2013.
An interesting product selection story once circulated within the company. When cherries first became popular, a group of discerning long-time Benlai Life users developed a preference for “yellow cherries” (golden cherries) due to their unique taste, despite their higher price compared to the more common “red cherries.” These users also had higher expectations for Benlai Life, demanding that the platform carefully select the origins and brands of the “yellow cherries” while further refining the selection of the best varieties and quality products for the “red cherries” globally.
To meet users’ quality demands for imported cherries, Benlai Life has, since 2016, introduced carefully selected “yellow cherries” and “red cherries” from premium regions in the United States. The company partnered with China Eastern Airlines to launch the industry’s first crowdfunded charter flight model. After being harvested, the cherries are pre-cooled, sorted, and packaged in U.S. orchards, then airfreighted directly to China by China Eastern Airlines, delivering the freshest cherries to domestic users.
To bring these delicate cherries to users, Benlai Life adopted a pre-sale order model, where supply is determined by sales. This sales model may seem simple, but it demands extreme precision in the complex process of importing fresh products.
The first challenge is weather conditions. Généralement, Benlai Life receives tens of thousands of cherry orders a week before harvest. Cependant, if it rains during harvest, the cherries cannot be picked because they are prone to mold and rot after picking. If the cherries absorb too much water, they can crack and burst when exposed to sunlight after rain, significantly reducing their quality. This requires the buying team to conduct thorough preliminary work, carefully study the local climate, and closely monitor weather conditions in the growing regions.
En plus, throughout the airfreight, customs clearance, and transportation to the warehouse, the temperature must be “precisely controlled.” If the temperature fluctuates by more than 5°C, condensation will form on the cherries’ surface, leading to a decline in quality.
The final stage is delivery. Finding the right product is just the first step; completing the delivery process thoroughly is essential. Benlai Life ensures that different specifications of cherries are delivered through different cold chain methods to prevent them from losing freshness. En plus, to avoid damage or spoilage, Benlai Life strictly prohibits rough handling during the delivery process.
This series of meticulous steps is ultimately rooted in Benlai Life’s commitment to building the shortest international “fresh” chain. “We aim to ensure fresh quality by using the most precise and efficient logistics, delivering the cherries to users with green stems and plump, tender fruit, rather than using other methods to significantly extend their shelf life,” said Maomao, a fruit buyer at Benlai Life.
Aujourd'hui, imported cherries from the United States have become a must-have summer fruit for Benlai Life users. Cherries from other top regions, such as Chile, are also delivered to users at the peak of freshness and efficiency in different seasons through direct charter flights and shipments.
The ideal of “buying globally and selling globally” is becoming a reality once again. More and more “Made for China” delicacies are becoming the new trend, while “Made in China” fresh products are also seeing new opportunities.
Benlai Life’s applet has launched national-themed sections such as the “New Zealand Pavilion,” “Chile Pavilion,” “Thailand Pavilion,” and “Italy Pavilion,” allowing users to experience a variety of international flavors and the diverse cultures of different regions worldwide in one place. As Benlai Life’s international “fresh” chain continues to develop rapidly, with the platform expanding its global “circle of friends” and deepening cooperation with quality partners, more premium products from around the world will reach Chinese city dining tables with better quality and more competitive prices.
Missfresh announced that the business acquisition under the equity financing and share purchase agreement previously announced on August 3, 2023, as well as the transaction under the share transfer agreement announced on August 7, 2023, have been terminated. En novembre 15, the Nasdaq Hearing Panel notified Missfresh that it had decided to delist the company’s securities from Nasdaq Stock Market LLC and suspend trading of those securities effective at the open of business on Friday, November 17. After the expiration of the applicable appeal period, Nasdaq will file a Form 25 delisting notification with the U.S. Securities and Exchange Commission to complete the delisting process.
Récemment, at the warehouse entrance of a technology company in Mazhu Town, Yuyao, Ningbo, sur 3,000 medical cold cabinets of various models were fully assembled and ready for shipment, destined to be exported to the U.S. market.
“Many pharmaceuticals and vaccines require cold chain transportation and storage. Our company specializes in the research, development, and production of medical cold chain products. Au cours des dernières années, the medical cold chain industry has seen new growth opportunities, and our company’s annual output value has maintained a growth rate of 15%. Cette année, we expect our output value to reach 80 millions de yuans,” said Sun Ming, the company’s general manager.
The company has been deeply involved in the refrigeration system production and R&D industry for nearly 40 années, initially focusing on producing refrigeration components such as condensers and evaporators. After restructuring in 1999, the company became a technology enterprise integrating R&D, production, sales, and service, with an annual production capacity of over 100,000 units of special cold chain products. It has established production bases in places like Jiangxi.
After years of development, the company’s medical cold chain products have become well-known OEM (Original Equipment Manufacturer) suppliers in the field, recognized by medical institutions in developed countries such as Europe and the United States. With a strong market reputation and high product quality, the products are exported to more than 60 countries and regions. While maintaining its focus on the medical cold chain market, the company has also expanded into the research, development, and production of commercial and rural cold chain products, continuously improving its economic benefits.
Quality and integrity are the foundations of the company’s survival. Au cours des dernières années, the company has successively passed certifications such as the U.S. UL, ETL, European CE, and Japan’s SG certifications. It strictly adheres to the ISO9001 quality management system and ISO14000 environmental management system for product quality management.
“Compared to household and commercial refrigerators, medical cold chain products require more precise temperature control, smaller temperature fluctuations, and greater technical difficulty in the quality of the refrigeration system and refrigerant ratios,” said Sun Ming. After assembly, each product undergoes a series of stringent quality control measures, including vacuum extraction, refrigerant addition, and over four hours of power-on testing, ensuring no loopholes in any production process. Notamment, the company developed a medical refrigerator that can reach temperatures as low as -86°C, primarily used in research institutions and laboratories. This product has become a bestseller in over 10 countries and regions.
Technology and talent are vital sources of the company’s core competitiveness. Actuellement, the company holds over 60 intellectual property rights, including domestic and international patents and software copyrights. It has been recognized as a National High-Tech Enterprise, a National Technology-Based SME, and a Provincial “Specialized, Refined, and New” SME. The company invests 6% à 10% of its annual output value in technological research and development. Au cours des trois dernières années, it has invested over 10 million yuan in technological transformation projects, achieving more stable product quality and significantly improved production efficiency. The company has also implemented a solar photovoltaic project, which saves more than 40% of the company’s energy annually.
On the foundation of establishing an innovation team, the company continues to increase its efforts to attract innovative talent, actively collaborating with universities such as Shanghai Jiao Tong University, Zhejiang Sci-Tech University, and China Jiliang University on industry-university-research partnerships to jointly establish research institutions and engineering technology centers.
The company is committed to enhancing its competitiveness through digital transformation. Its next step is to invest over 3 million yuan to implement a 5G green intelligent factory transformation and upgrading project, aiming to create an advanced modern intelligent factory that will drive the company’s development with renewed energy.
Récemment, the E-Commerce and Informatization Department of the Ministry of Commerce issued a document recognizing the enterprises selected as “2023 National E-Commerce Demonstration Enterprises.” Suzhou-based Shixiang Fresh Produce (Jiangsu Suiyi Information Technology Co., Ltd.) was listed among the honorees. En novembre 23, le 2023 China Jiangsu E-Commerce Conference, themed “Deepening Digital-Physical Integration to Promote Industrial Revitalization,” was held in Kunshan. During the conference, a certification ceremony was held for 12 Jiangsu enterprises, including Shixiang Fresh Produce, which is also the only Suzhou enterprise to be named on the 2023 list.
This selection was initiated by the Ministry of Commerce with the aim of identifying a group of “E-Commerce Demonstration Enterprises” that have achieved outstanding results in promoting integration, enhancing public welfare, driving development, revitalizing industries, improving the environment, and fostering openness. After evaluation, 132 e-commerce demonstration enterprises were selected and publicly recognized.
This marks the fourth consecutive year that Shixiang Fresh Produce has been named a National E-Commerce Demonstration Enterprise, highlighting the company’s sustainable, stable, and rapid development in the e-commerce sector and its role as a leader in the industry. This recognition from the Ministry of Commerce also affirms Shixiang Fresh Produce’s 11 years of dedication to supply chain management, its mature digital operation capabilities, and its refined cold chain delivery system. En plus, Shixiang Fresh Produce has served as a positive example in upgrading e-commerce quality, innovating public services, promoting rural revitalization, and contributing to the establishment of national industry standards.
As a comprehensive operator of urban digital “vegetable baskets,” Shixiang Fresh Produce provides citizens with diversified, personalized, and high-quality fresh food services. The company’s fresh food delivery service covers 3,000 community sites in Suzhou, Wuxi, Nantong, and other areas, with a total of 190,000 community fresh food smart lockers, becoming a convenient facility within community living circles. The smart locker delivery model used by Shixiang Fresh Produce is currently regarded as the first profitable fresh food e-commerce model in China, offering advantages of replicability, scalability, and sustainable development.
Tailoring its operations to urban living characteristics and consumer demands, Shixiang Fresh Produce has developed a mature digital “vegetable basket” comprehensive operation system. This system integrates four-dimensional consumption service scenarios: C-end digital fresh retail, B-end major clients, offline community stores, and digital farmers’ markets. Through digital platforms and end-to-end cold chain facilities, the company has bridged the “last mile” in the distribution of fresh agricultural products, enhancing circulation efficiency and supply quality. The National Development and Reform Commission has praised it as a “truly meaningful urban ‘vegetable basket.’”
The Shixiang Fresh Produce platform offers over 14,000 products across 23 major categories, y compris les légumes, fruits, viande, volaille, eggs, fruit de mer, laitier, pâtisseries, grains, huiles, and snacks, providing consumers with a wide range of choices. The platform has fully digitalized its operations across procurement, supply, purchase, sales, and distribution, offering users a high-quality fresh food shopping experience. Since its establishment in 2012, Shixiang Fresh Produce has upheld its mission of “ensuring every family can eat safe food.” Over the past decade, the company has strictly controlled quality and safety, improved its cold chain delivery and safety traceability systems, and built a trusted public “vegetable basket.” It has become the top choice for Suzhou citizens when buying groceries via mobile devices.
Being named a “National E-Commerce Demonstration Enterprise” is another new milestone for Shixiang Fresh Produce. The company will continue to leverage the new economic advantages of the Internet+Agriculture model, deepen cooperation with agricultural product bases, and continually enhance its digital capabilities to promote high-quality development. Shixiang Fresh Produce is also committed to fully embracing oversight from the government, société, and its users, constantly improving its quality and service levels, and making greater contributions to the development of the public’s “vegetable basket.”
