Récemment, Le district de Qingcheng a accueilli la réunion de promotion de haute qualité de l'industrie du «Qingyuan Chicken» de haute qualité, où quatre entreprises ont reçu l'indication géographique «Qingyuan Chicken» Indication spéciale. Le vice-maire Lei Huankun a présenté des plaques au groupe alimentaire du Guangdong Tian Nong, Qingyuan Sanyuan Qingyuan Chicken Breending, Guangdong Tian Nong Ecological Food, et le développement agricole du Guangdong Dongfeng.
A geographical indication signifies the unique quality of a product related to its origin. Qingcheng District’s Market Supervision Bureau provided “one-on-one” support to ensure companies met criteria for using the “Qingyuan Chicken” mark, including on-site inspections, origin verification, and product quality testing. En plus, a campaign was launched to protect the geographical indication through random checks and inter-departmental collaboration, safeguarding against unauthorized use.
Dans 2022, companies marked with “Qingyuan Chicken” in Qingcheng District reached a total output value of 3.015 milliards de yuans, un 130% Augmentation en glissement annuel, with revenues hitting 1.213 milliards de yuans. Qingcheng District focuses on a comprehensive development framework, integrating seed breeding, technological R&D, deep processing, logistique, and brand sales to enhance the Qingyuan Chicken industry.
Looking ahead, Qingcheng District aims to boost the “Qingyuan Chicken” brand as part of the “Hundred-Thousand-Ten Thousand Project.” Efforts will include strengthening genetic resource protection, improving quality management, expanding deep processing, and promoting the cultural significance of Qingyuan Chicken to achieve high-quality industry growth and solidify its status as a city icon.
