Gründung eines Forschungsinstituts zur Bewältigung der Herausforderung, Blockbuster-Produkte zu entwickeln: Ziyan Foods beschleunigt „Selbstrevolution“
Essen R&D unterscheidet sich von anderen Bereichen und erfordert Liebe zum Detail. In den letzten Jahren, Forschung und Entwicklung in der Lebensmittelindustrie haben zunehmend an Bedeutung gewonnen.
Am Morgen im November 17, Die Einweihungszeremonie des Ziyan Food Innovation Research Institute fand im Kreis Guanyun statt, Lianyungang.
Als bekannte Marke in der Schmorfleischindustrie und Akteur in einem relativ ausgereiften Sektor, Warum hat Ziyan Food sein eigenes Innovationsforschungsinstitut gegründet?? Zhong Huaijun, der Direktor des Ziyan Food Innovation Research Institute, angegeben, „Da sich der Lebensstandard der Menschen weiter verbessert, Verbraucher verlangen zunehmend eine höhere Lebensmittelqualität und ein höheres Erlebnis. Die Gründung eines Forschungsinstituts durch Ziyan Food basiert auf diesen Marktanforderungen und Entwicklungstrends.“ Zhong Huaijun fügte hinzu, dass Ziyan Food weiterhin die gesunde Lebensmittelindustrie erforschen und weiterentwickeln werde, Sicherstellen, dass sich die zukünftige Forschung nicht nur auf Geschmack und Sicherheit, sondern auch auf die Gesundheit konzentriert.
Es wird berichtet, dass das Ziyan Food Innovation Research Institute drei Kernfunktionen übernehmen wird: Einführung weiterer neuer Produkte, die den Markttrends und Verbraucheranforderungen entsprechen, Gewährleistung einer hohen Produktqualität und Lebensmittelsicherheit, und Forschungsergebnisse schnell in Produktivität umzuwandeln.
Bei der Veranstaltung, Ein Reporter von Blue Whale Finance bemerkte, dass das Ziyan Food Innovation Research Institute mehrere Funktionsbereiche geplant hatte, einschließlich eines Firmenausstellungsbereichs, Produktverkostungsbereich, Forschungsgebiet Aromatechnologie, sensorischer Bewertungsbereich, und Instrumentenanalysebereich. Ziyan Food hat außerdem sein bestehendes Produkt R optimiert und verbessert&D-Center sowohl in Bezug auf Software als auch Hardware, zum Beispiel, durch den Kauf einer Reihe führender nationaler und internationaler Lebensmittelverarbeitungs- und Testgeräte und die Einbindung professioneller Geschmacksforscher und High-Tech-Talente.
Nach vorliegenden Informationen, Ziyan Food ist ein großer Hersteller von Schmorgerichten in China, Fokussierung auf R&D, Produktion, und Verkauf von Schmorprodukten. Zu den Hauptprodukten des Unternehmens gehören „Husband and Wife Lung Slices“.,„ „Baiwei-Huhn,“ und „Tengjiao Chicken,“, die aus Geflügel wie Hühnchen hergestellt werden, Ente, Rindfleisch, Schweinefleisch, sowie Gemüse, Meeresfrüchte, und Sojaprodukte. Diese Produkte werden hauptsächlich als Beilage zu den Mahlzeiten verwendet, ergänzt durch gelegentlichen Verzehr, Die Hauptmarke ist „Ziyan“.
Trotz einer vielfältigen Produktpalette, Das Flaggschiffprodukt „Husband and Wife Lung Slices“ bleibt ein starker Umsatztreiber. Laut Ziyan Food’s 2023 Halbjahresbericht, Frische Produkte trugen dazu bei 86.08% des Hauptgeschäftsumsatzes des Unternehmens, wobei das „Star“-Produkt „Husband and Wife Lung Slices“ einen Umsatz von 543 Millionen Yuan, Buchhaltung 31.59%.
„Wir haben immer versucht, weitere Starprodukte wie ‚Husband and Wife Lung Slices‘ und ‚Tengjiao Chicken‘ zu kreieren.“, In diesem Jahr haben wir Produkte wie Refreshing Beef auf den Markt gebracht, Erfrischende Schweinefüße, Bobo-Hähnchenscheiben, und knusprige Schnitzel. Aber es ist tatsächlich eine große Herausforderung, diese beiden Produkte zu übertreffen, Denn unsere Kunden denken normalerweise zuerst an Tengjiao Chicken und Husband and Wife Lung Slices, und dann noch ein paar andere kaufen. Wir haben uns den Kopf zerbrochen, um uns selbst zu übertreffen, Und oft laufen die Dinge nicht wie geplant, Aber wir müssen weiterhin mit Dynamik Produkte auf den Markt bringen,“, sagte Zhong Huaijun. „Ich sage oft, dass es so ist, als ob WeChat QQ überholt hätte; Können wir ein anderes schaffen und uns selbst revolutionieren??”
Es wird berichtet, dass sich Ziyan Food langfristig etabliert hat, Stabile Partnerschaften mit großen Lieferanten wie der Wens Foodstuff Group, Neue Hoffnungsgruppe, und COFCO Group für die Lieferung wichtiger Rohstoffe wie ganze Hühner, Rindfleisch, und Entennebenprodukte. Dies ermöglicht es dem Unternehmen, frische Produkte zu beziehen, hochwertige Zutaten vom Ursprung und, stützt sich dabei auf seine fünf Produktionsstandorte, Bilden Sie ein umfassendes Lieferkettensystem mit der optimalen Lieferentfernung für die Kühlkette als Strahlungsradius, schnelle Lieferung, und maximale Frische. Bestellungen, die am Vortag aufgegeben wurden, werden noch am selben Tag produziert und am selben oder am nächsten Tag in die Filialen geliefert, Gewährleistung der Frische der Produkte.
Bemerkenswert ist, dass durch die Modernisierung der Lieferkette von Ziyan Food auch die Kostenseite optimiert wurde. Ziyan Food gab in seinem Finanzbericht an, dass die Preise für Rohstoffe nahe am Niveau der Vorjahre liegen, und das Unternehmen hat die Optimierung der Lieferkette gestärkt, verbesserte Produktionsprozesse, und verbesserte Technologie, Dies führte zu erheblichen Verbesserungen des Nettogewinns.
Laut Ziyan Food’s 2023 Bericht zum dritten Quartal, Das Unternehmen erzielte einen Betriebsumsatz von ca 882 Millionen Yuan in den ersten drei Quartalen. Die Bruttogewinnmarge des Unternehmens betrug 24.19%, hoch 6.69 Prozentpunkte im Vergleich zum Vorjahr; Die Nettogewinnmarge betrug 12.06%, hoch 3.94 Prozentpunkte im Vergleich zum Vorjahr. Blick auf die Indikatoren für ein einzelnes Quartal, im dritten Quartal 2023, Die Bruttogewinnmarge des Unternehmens betrug 29.17%, hoch 11.07 Prozentpunkte im Vergleich zum Vorjahr und 6.18 Prozentpunkte im Vergleich zum Vorquartal; Die Nettogewinnmarge betrug 15.15%, hoch 5.38 Prozentpunkte im Vergleich zum Vorjahr und 1.67 Prozentpunkte im Vergleich zum Vorquartal.
Darüber hinaus, Die Erweiterung seines Marktsegments ist eine der umsatzsteigernden Strategien von Ziyan Food. Nach seiner strategischen Investition in Lao Han Bian Chicken im Juni, Ziyan Food unternahm im September einen weiteren Schritt, indem es strategisch in Jing Cui Xiang investierte. Ge Wuchao, Vorsitzender von Ziyan Food, erklärte, dass Standhaftigkeit und diversifizierte Exploration zwei untrennbare Aspekte der Unternehmensentwicklung seien. Standhaftigkeit ist die Grundlage der Unternehmensentwicklung; seit der Firmengründung, Wir beschäftigen uns intensiv mit dem Markt für geschmorte Beilagen, Wir sind bestrebt, unsere führende Position in der Branche zu festigen. Jedoch, mit Veränderungen im Marktumfeld und der Diversifizierung der Verbraucherbedürfnisse, Wir sehen auch die Notwendigkeit, auf dem bestehenden Fundament neue Entwicklungsmöglichkeiten zu erkunden. Das Unternehmen erkundet weiterhin diversifizierte Entwicklungspfade durch die Einführung mehrerer Untermarken, wie „Feng Si Niang Qiaojiao Beef,„Shaguo Zhuangyuan,“ und „Jiaoyan Jiaoyu,” und deckt Kategorien wie Casual Dining und Casual Schmorgerichte ab, sowie strategische Partnerschaften mit Lebensmittelmarken wie Lao Han Bian Chicken und Jing Cui Xiang. Diese Strategie eröffnet dem Unternehmen umfassendere Wachstumschancen. Durch abwechslungsreiches strategisches Layout, Das Unternehmen kann schnell auf Marktveränderungen reagieren, Verbesserung der allgemeinen Wettbewerbsfähigkeit, und seine branchenführende Position weiter festigen, um eine langfristige Entwicklung zu erreichen.
Auf der anderen Seite, mit der starken Dynamik der Erholung der Gastronomiebranche, Auch der Wettbewerb ist intensiver geworden. Ge Wuchao gab das nach der Pandemie zu, Die Verbrauchernachfrage hat sich verändert, mit verstärktem Fokus auf Lebensmittelsicherheit und Gesundheit. Zusätzlich, wenn sich die Kaufkraft der Verbraucher erholt, es könnte mehr Wettbewerber auf den Markt locken. daher, Ziyan Food muss die Markenaufbau- und Marketingbemühungen verstärken, um den Markeneinfluss und den Marktanteil zu erhöhen und seine branchenführende Position zu behaupten. Weitere Stärkung des Produkts R&D und Qualitätskontrolle für mehr Sicherheit, Gesündere Produkte, die den Bedürfnissen der Verbraucher besser entsprechen, sind von entscheidender Bedeutung.
Kürzlich, Der Distrikt Qingcheng veranstaltete das hochwertige Entwicklungsförderungstreffen „Qingyuan Chicken“ in der „Qingyuan Chicken“, wobei vier Unternehmen mit der geografischen Hinweise „Qingyuan Chicken“ ausgezeichnet wurden, Special Marke. Vizebürgermeister Lei Huankun präsentierte die Guangdong Tian Nong Food Group Plaques, Qingyuan Sanyuan Qingyuan Hühnerzucht, Guangdong Tian Nong ökologisches Essen, und Guangdong Dongfeng landwirtschaftliche Entwicklung.
A geographical indication signifies the unique quality of a product related to its origin. Qingcheng District’s Market Supervision Bureau provided “one-on-one” support to ensure companies met criteria for using the “Qingyuan Chicken” mark, including on-site inspections, origin verification, and product quality testing. Zusätzlich, a campaign was launched to protect the geographical indication through random checks and inter-departmental collaboration, safeguarding against unauthorized use.
In 2022, companies marked with “Qingyuan Chicken” in Qingcheng District reached a total output value of 3.015 Milliarde Yuan, A 130% Anstieg des Jahres gegenüber dem Vorjahr, with revenues hitting 1.213 Milliarde Yuan. Qingcheng District focuses on a comprehensive development framework, integrating seed breeding, technological R&D, deep processing, Logistik, and brand sales to enhance the Qingyuan Chicken industry.
Looking ahead, Qingcheng District aims to boost the “Qingyuan Chicken” brand as part of the “Hundred-Thousand-Ten Thousand Project.” Efforts will include strengthening genetic resource protection, improving quality management, expanding deep processing, and promoting the cultural significance of Qingyuan Chicken to achieve high-quality industry growth and solidify its status as a city icon.
Hemei Landwirtschaft (833515) kündigte seinen Plan an, eine häufige Tochtergesellschaft in Chongzuo City aufzubauen, Provinz Guangxi, mit einer Investition von 10 Millionen Yuan. Dieser Schritt entspricht der zukünftigen Entwicklungsstrategie des Unternehmens, um die Ressourcenzuweisung zu optimieren und die Wettbewerbsfähigkeit zu verbessern. Die neue Tochtergesellschaft wird sich auf die Produktion konzentrieren, Verkäufe, Verarbeitung, Transport, und Speicherung von landwirtschaftlichen Produkten, along with other services like food sales, Lieferkettenmanagement, and warehousing.
Main Business Activities:
The subsidiary will engage in:
Investment Purpose:
The investment aims to expand Hemei Agriculture’s supply chain layout, enhance centralized procurement and management, and improve overall profitability and competitiveness. This strategic move will further strengthen long-term regional partnerships and explore new market opportunities.
Risk and Impact Assessment:
The company states that this investment carries minimal risk, given its alignment with Hemei Agriculture’s strategic goals. Enhanced internal controls, clear business strategies, and a strong management team will be established to safeguard shareholder interests. The investment is expected to positively impact the company’s consolidated financial statements and future financial condition.
Hemei Agriculture specializes in providing “one-stop cold chain logistics and distribution services for fresh agricultural and sideline products,” serving clients including educational institutions, military organizations, and public institutions.
Yatsen E-Commerce hat seinen Finanzbericht für das im September endende dritte Quartal veröffentlicht 30, 2023. Das Unternehmen meldete einen Gesamtnettoumsatz von RMB 718.1 Million, Dies bedeutet einen Rückgang gegenüber dem Vorjahr von 16.3%. Trotz des Umsatzrückgangs, Yatsens Nettoverlust wurde um reduziert 6.1% gegenüber dem Vorjahr in RMB 197.9 Million. Auf Non-GAAP-Basis, Jedoch, Der Nettoverlust erhöhte sich um 3.0% gegenüber dem Vorjahr in RMB 130.2 Million. Der Bruttogewinn für das Quartal betrug RMB 512.8 Million, runter 13.3% Jahr für Jahr, mit einer Bruttomarge von 71.4%, im Vergleich zu 68.9% im gleichen Zeitraum in 2022.
Die Gesamtbetriebskosten für Yatsen beliefen sich auf RMB 744.3 Million, A 13.1% im Vergleich zum Vorjahr sinken. Die Erfüllungskosten wurden auf RMB reduziert 56 Millionen von RMB 63.8 Millionen im gleichen Zeitraum in 2022. Auch die Vertriebs- und Marketingaufwendungen konnten reduziert werden, auf RMB fallen 511.7 Millionen von RMB 564.8 Million. Die allgemeinen Verwaltungskosten gingen auf RMB zurück 151.8 Million, während R&D-Kosten gingen auf RMB zurück 24.7 Million. Der Betriebsverlust verringerte sich um 12.9% zu RMB 231.5 Million, Allerdings auf Non-GAAP-Basis, es erweiterte sich um 1.2% zu RMB 164.6 Million.
Der Gründer von Yatsen E-Commerce, Vorsitzende, und CEO, Huang Jinfeng, angegeben: „Im dritten Viertel, Die drei großen Hautpflegemarken des Unternehmens verzeichneten ein stetiges Wachstum. In der Zwischenzeit, Yatsens Flaggschiffmarke, Perfektes Tagebuch, baute seine Markenstärke durch eine neue visuelle Identität und die Einführung wichtiger neuer Produkte weiter aus. Wir blicken optimistisch in die Zukunft, und gemäß der Q4-Leistungsprognose des Unternehmens, Es wird erwartet, dass der Gesamtumsatz im Jahresvergleich wächst.“
Gegründet in 2016, Guangzhou Yatsen E-Commerce Co., Ltd. wurde in Guangzhou als innovatives „Einhorn“-Unternehmen anerkannt 2019, Damit war es zu dieser Zeit das einzige E-Commerce-Einhorn der Stadt.
Andere börsennotierte digitale Einzelhandelsunternehmen in China
Durch die Fokussierung auf die strategische Markenentwicklung und den Ausbau der Marktpräsenz, Yatsen möchte die Herausforderungen in der wettbewerbsintensiven E-Commerce-Landschaft meistern.
Zum Ende des Novembers 22, Der Aktienkurs von Dingdong Maicai stand und $2.07 pro Aktie, Einjähriger Rückgang von Jahr zu Jahr darstellen 51.52%, mit einem aktuellen Gesamtmarktwert von $491 Million.
Forscher Zhuoma, The Investment Times
Dingdong Maicai recently released its unaudited financial results for the third quarter of 2023, das endete am September 30.
The financial report shows that Dingdong Maicai achieved total revenue of 5.14 billion yuan in the third quarter of this year, a year-on-year decrease of 13.51%. The Gross Merchandise Volume (GMV) reached 5.67 Milliarde Yuan, a quarter-on-quarter increase of 6.4%. The company posted a net profit of 2.1 Millionen Yuan, im Vergleich zu einem Verlust von 345 million yuan in the same period last year. The Non-GAAP (Non-Generally Accepted Accounting Principles) net profit was 16 Millionen Yuan, im Vergleich zu einem Verlust von 285 million yuan in the same period last year. Vor allem, this marks the fourth consecutive quarter that Dingdong Maicai has achieved Non-GAAP profitability since the fourth quarter of 2022.
Dingdong Maicai’s founder and CEO, Liang Changlin, stated during the earnings call that the continuous profitability was due to the company’s strategy of “prioritizing efficiency and maintaining a moderate scale.” He also mentioned that Dingdong Maicai was one of the earliest companies in the industry to achieve profitability, describing the journey as “a long and challenging one.”
Profitability has long been a significant challenge for many fresh food e-commerce platforms, and stabilizing profitability is an issue that many companies must address. Amidst the backdrop of declining capital inflows, increased market competition, and rising costs, Dingdong Maicai has adopted a series of measures, including withdrawing from certain cities, reducing costs, and improving efficiency, sacrificing scale for sustainable profitability. These efforts seem to be bearing fruit so far.
Jedoch, in terms of stock price, the market has not yet recognized Dingdong Maicai’s efforts. Zum Ende des Novembers 22, Der Aktienkurs von Dingdong Maicai stand und $2.07 pro Aktie, Einjähriger Rückgang von Jahr zu Jahr darstellen 51.52%, mit einem aktuellen Gesamtmarktwert von $491 Million.
Dingdong Maicai’s Stock Price Performance Since Listing (USD)
Quelle: Wind
Revenue Declined Year-on-Year in the Third Quarter
The financial report shows that Dingdong Maicai achieved total revenue of 5.14 Milliarde Yuan (RMB, the same below) in the third quarter of this year, im Vergleich zu 5.943 billion yuan in the same period last year, eine Abnahme von 13.51% Jahr für Jahr. GMV for the quarter was 5.67 Milliarde Yuan, a quarter-on-quarter increase of 6.4%.
Dingdong Maicai attributed the revenue decline to its withdrawal from multiple cities and sites in 2022 and the second quarter of this year. Zusätzlich, the significant increase in consumer travel activities and offline consumption post-pandemic contributed to the year-on-year decline in Dingdong Maicai’s third-quarter sales.
Regarding the GMV growth, the company stated that it was due to a quarter-on-quarter increase in order volume and average order value (AOV) von 6.0% Und 0.5%, jeweils. The increase in order volume was mainly driven by higher monthly order frequency and rapid growth in orders from the Jiangsu and Zhejiang regions.
In terms of revenue composition, Dingdong Maicai’s income is derived from product revenue and service revenue, with product revenue being the primary source.
In the third quarter, Dingdong Maicai’s product business generated 5.083 billion yuan in revenue, im Vergleich zu 5.872 billion yuan in the same period last year, a year-on-year decrease of 13.45%. This decline in product revenue was the main reason for the overall revenue drop in the third quarter. During the same period, service business revenue was 57 Millionen Yuan, im Vergleich zu 70 million yuan in the same period last year, a year-on-year decrease of 18.45%, mainly due to a temporary surge in membership numbers in 2022 during the pandemic.
The financial report also shows that Dingdong Maicai’s total operating costs and expenses for the third quarter of this year amounted to 5.164 Milliarde Yuan, a year-on-year decrease of 17.62% aus 6.268 billion yuan in the same period last year. Speziell, the company’s cost of sales for the quarter was 3.577 Milliarde Yuan, runter 13.94% year-on-year from 4.157 billion yuan in the same period last year. The cost of sales as a percentage of total revenue also decreased from 70.0% last year to 69.6% this quarter.
In der Zwischenzeit, the company’s delivery expenses for the third quarter were 1.199 Milliarde Yuan, im Vergleich zu 1.595 billion yuan in the same period last year, a year-on-year decrease of 24.82%. The delivery expenses as a percentage of total revenue also dropped from 26.8% im gleichen Zeitraum des letzten Jahres zu 23.3%.
Zusätzlich, Dingdong Maicai’s third-quarter sales and marketing expenses were 98 Millionen Yuan, a year-on-year decrease of 22.75% aus 127 million yuan in the same period last year, mainly due to the company’s withdrawal from a few cities in 2022 and the second quarter of this year. General and administrative expenses were 89 Millionen Yuan, a year-on-year decrease of 33.0% aus 133 million yuan in the same period last year, mainly due to improved employee efficiency. Product development expenses were 199 Millionen Yuan, a year-on-year decrease of 21.84% aus 255 million yuan in the same period last year, mainly due to increased efficiency among the company’s R&D personnel.
In terms of profitability, Dingdong Maicai achieved a net profit of 2.1 million yuan in the third quarter of this year, im Vergleich zu einem Verlust von 345 million yuan in the same period last year. The Non-GAAP net profit was 16 Millionen Yuan, im Vergleich zu einem Verlust von 285 million yuan in the same period last year. The gross profit margin for the quarter slightly increased from 30.0% im gleichen Zeitraum des letzten Jahres zu 30.4%.
As of the end of September this year, Dingdong Maicai had cash and cash equivalents and short-term investments totaling 5.632 Milliarde Yuan, im Vergleich zu 6.493 billion yuan at the end of December 2022.
Four Consecutive Quarters of Non-GAAP Profitability
Dingdong Maicai was founded in 2017 and went public on the New York Stock Exchange in June 2021.
Previous financial reports and the prospectus showed that Dingdong Maicai had been in a long-term loss-making state. Aus 2019 Zu 2021, Dingdong Maicai generated total revenue of 3.88 Milliarde Yuan, 11.336 Milliarde Yuan, Und 20.121 Milliarde Yuan, jeweils, with corresponding net losses of 1.873 Milliarde Yuan, 3.177 Milliarde Yuan, Und 6.429 Milliarde Yuan.
In 2022, Dingdong Maicai’s performance saw a turning point, with Non-GAAP profitability of 116 million yuan in the fourth quarter of that year. In the first and second quarters of this year, Dingdong Maicai achieved Non-GAAP net profits of 6.1 million yuan and 7.5 Millionen Yuan, jeweils. With the third quarter included, Dingdong Maicai has now achieved Non-GAAP profitability for four consecutive quarters.
During the earnings call, Liang Changlin emphasized that the company’s continuous profitability was due to its strategy of “prioritizing efficiency and maintaining a moderate scale.” He also stated, “It has been a long and challenging journey to get here, but our adherence to our principles and vision has kept us on the right path.” Additionally, regarding this year’s performance, Liang Changlin expressed confidence in achieving Non-GAAP profitability in the fourth quarter and the entire year of 2023.
Pnecone Finance News: Im November 23, Juewei Foods wurde auf seiner Investor -Interaktionsplattform angekündigt, dass sein Plan in Hongkong derzeit in der Warteschleife steht. Vorher, Juewei Foods hatte öffentlich seine Absicht angekündigt, einen Börsengang in Hongkong zu verfolgen, mit der Angabe, dass der Schritt beabsichtigt war, „die Internationalisierungsstrategie des Unternehmens zu beschleunigen, enhance its overseas financing capabilities, and further strengthen its capital base and overall competitiveness.”
In its response, Juewei Foods did not provide a detailed explanation for the postponement of its Hong Kong listing plan. Jedoch, the company’s Secretary of the Board mentioned that Juewei Foods will continue to advance its investment planning based on its established strategic guidelines and business objectives. The company has already seen initial success in its food ecosystem initiatives. Leveraging its long-term industry experience, as well as its expertise in cold chain distribution networks and chain store management, Juewei Foods is fully supporting its ecosystem partner companies in standardizing production, improving efficiency, and achieving high levels of coordination. Adhering to the principles of “project-centered, service-driven, and result-oriented” industrial layout, Juewei Foods aims to face challenges, pursue development, and create value together with its ecosystem partners.
China Economic Herald und China Development Network Report von Pi Zehong: Die Vielfalt der Zutaten auf chinesischen Familien -Esstischen hat heute eine dramatische Transformation im Vergleich zu einem Jahrzehnt erfahren. Importierte Zutaten wie neuseeländischer Zespri Kiwifruit, Italienisch extra jungfräuliches Olivenöl, and Ecuadorian white shrimp have become essential components of daily meals for Chinese families. This change is driven by the rapid growth of global fresh agricultural trade and the rise of Chinese e-commerce platforms.
Benlai Life was one of the first platforms in China to sell imported fresh foods like cherries and durians online. As a pioneer in direct procurement from production regions, this unique model has also been applied to the construction of its overseas supply chain. Over the past 11 Jahre, the platform has continuously optimized and integrated its global supply chain, offering domestic consumers a wider variety of imported products. Gleichzeitig, it has leveraged its product strength, channel strength, brand strength, and resource strength to empower overseas brands to expand and develop in the Chinese market.
Heute, imported goods from more than 50 countries around the world have reached Chinese consumers’ tables through Benlai Life. Products like New Zealand Weebiz pasteurized fresh milk and air-freighted cherries from the United States have become top choices for users seeking a high-quality lifestyle.
Behind the “ultimate freshness” lies the discerning eye and craftsmanship of buyers, as well as the support of a highly efficient “air cold chain.” The international “fresh” chain that stretches from overseas origins to Chinese dining tables ensures that Benlai Life users can enjoy fresh global products with zero time lag.
New Zealand to China: High-Quality Pasteurized Milk’s 72-Hour Cross-Border Journey
The New Zealand pasteurized milk brand Weebiz has been available on Benlai Life for eight years. As one of the earliest imported fresh milk brands to enter China, it has become a quality choice for millions of families.
New Zealand is globally recognized as a premium source of milk, thanks to its unique geographic location, which preserves an unspoiled, pollution-free natural environment and isolates it from common animal diseases found in other regions. Local dairy farmers use traditional grazing methods, allowing cows to naturally feed on lush grass, ensuring the cows’ healthy growth and the purity and safety of the milk.
Milk typically enters the market in two forms: fresh milk and ambient milk. Fresh milk undergoes pasteurization, which retains the maximum nutritional value and natural flavor of the milk but also contains a small amount of harmless or beneficial microorganisms, resulting in a shorter shelf life and the need for refrigeration.
Xing Yan, a senior dairy buyer at Benlai Life, is well-versed in the global dairy supply chain and brands. She carefully selected Weebiz, a premium brand co-produced by New Zealand’s renowned organic dairy farm Marphona and Green Valley Dairies Limited, the country’s second-largest milk processor. This product undergoes pasteurization at the golden standard of 72°C for 15 seconds and continues to be upgraded under natural, additive-free conditions, with a milk protein content of 3.6g/100ml, higher than the EU standard.
With a shelf life of just 15 Tage, pasteurized milk needs to be stored in a cold chain environment, which imposes high demands on logistics capabilities. Benlai Life’s Weebiz delivery service covers first-tier cities such as Beijing, Shanghai, Guangzhou, und Shenzhen, as well as several other cities. Every bottle of Weebiz pasteurized milk is produced, packaged, sterilized, and tested in New Zealand before being loaded onto a cold chain flight directly to China. It is then delivered to users’ hands only after passing the stringent inspections of the China National Inspection and Quarantine Bureau, customs, and Benlai Life’s rigorous quality control monitoring.
“To improve logistics efficiency, we applied for green channel clearance for Weebiz milk. After production on Sunday at the New Zealand farm, the milk is first sent for local inspection and then flown to China on Monday. Customs officials retain four boxes from each batch for inspection, allowing the rest to clear customs and be stored,” Xing Yan explained.
With the support of Benlai Life’s highly efficient global supply chain system, Weebiz pasteurized milk can be airfreighted from New Zealand to Chinese city dining tables in as little as 72 Std..
United States to China: The Thousand-Mile Freshness Rules for Delicate Cherries
In den letzten Jahren, cherries have become the “top trend” in the domestic fruit market. Benlai Life introduced imported cherries as early as 2013.
An interesting product selection story once circulated within the company. When cherries first became popular, a group of discerning long-time Benlai Life users developed a preference for “yellow cherries” (golden cherries) due to their unique taste, despite their higher price compared to the more common “red cherries.” These users also had higher expectations for Benlai Life, demanding that the platform carefully select the origins and brands of the “yellow cherries” while further refining the selection of the best varieties and quality products for the “red cherries” globally.
To meet users’ quality demands for imported cherries, Benlai Life has, since 2016, introduced carefully selected “yellow cherries” and “red cherries” from premium regions in the United States. The company partnered with China Eastern Airlines to launch the industry’s first crowdfunded charter flight model. Nach geerntet, the cherries are pre-cooled, sorted, and packaged in U.S. orchards, then airfreighted directly to China by China Eastern Airlines, delivering the freshest cherries to domestic users.
To bring these delicate cherries to users, Benlai Life adopted a pre-sale order model, where supply is determined by sales. This sales model may seem simple, but it demands extreme precision in the complex process of importing fresh products.
The first challenge is weather conditions. Normalerweise, Benlai Life receives tens of thousands of cherry orders a week before harvest. Jedoch, if it rains during harvest, the cherries cannot be picked because they are prone to mold and rot after picking. If the cherries absorb too much water, they can crack and burst when exposed to sunlight after rain, significantly reducing their quality. This requires the buying team to conduct thorough preliminary work, carefully study the local climate, and closely monitor weather conditions in the growing regions.
Zusätzlich, throughout the airfreight, customs clearance, and transportation to the warehouse, the temperature must be “precisely controlled.” If the temperature fluctuates by more than 5°C, condensation will form on the cherries’ surface, leading to a decline in quality.
The final stage is delivery. Finding the right product is just the first step; completing the delivery process thoroughly is essential. Benlai Life ensures that different specifications of cherries are delivered through different cold chain methods to prevent them from losing freshness. Zusätzlich, to avoid damage or spoilage, Benlai Life strictly prohibits rough handling during the delivery process.
This series of meticulous steps is ultimately rooted in Benlai Life’s commitment to building the shortest international “fresh” chain. “We aim to ensure fresh quality by using the most precise and efficient logistics, delivering the cherries to users with green stems and plump, tender fruit, rather than using other methods to significantly extend their shelf life,” said Maomao, a fruit buyer at Benlai Life.
Heute, imported cherries from the United States have become a must-have summer fruit for Benlai Life users. Cherries from other top regions, such as Chile, are also delivered to users at the peak of freshness and efficiency in different seasons through direct charter flights and shipments.
The ideal of “buying globally and selling globally” is becoming a reality once again. More and more “Made for China” delicacies are becoming the new trend, while “Made in China” fresh products are also seeing new opportunities.
Benlai Life’s applet has launched national-themed sections such as the “New Zealand Pavilion,” “Chile Pavilion,” “Thailand Pavilion,” and “Italy Pavilion,” allowing users to experience a variety of international flavors and the diverse cultures of different regions worldwide in one place. As Benlai Life’s international “fresh” chain continues to develop rapidly, with the platform expanding its global “circle of friends” and deepening cooperation with quality partners, more premium products from around the world will reach Chinese city dining tables with better quality and more competitive prices.
Missfresh kündigte an, dass der Geschäftserwerb im Rahmen des bereits im August angekündigten Aktienfinanzierungs- und Aktienkaufvertrags angekündigt wurde 3, 2023, sowie die Transaktion im Rahmen des im August angekündigten Aktienübertragungsvertrags 7, 2023, wurden gekündigt. Im November 15, the Nasdaq Hearing Panel notified Missfresh that it had decided to delist the company’s securities from Nasdaq Stock Market LLC and suspend trading of those securities effective at the open of business on Friday, November 17. After the expiration of the applicable appeal period, Nasdaq will file a Form 25 delisting notification with the U.S. Securities and Exchange Commission to complete the delisting process.
Kürzlich, am Lagereingang eines Technologieunternehmens in der Stadt Mazhu, Yuyao, Ningbo, über 3,000 Medizinische kalte Schränke verschiedener Modelle wurden vollständig zusammengebaut und zur Versand bereit, bestimmt, um in die USA exportiert zu werden. Markt.
„Viele Pharmazeutika und Impfstoffe erfordern den Transport und die Lagerung von Kaltketten. Unser Unternehmen ist auf die Forschung spezialisiert, Entwicklung, and production of medical cold chain products. In den letzten Jahren, the medical cold chain industry has seen new growth opportunities, and our company’s annual output value has maintained a growth rate of 15%. Dieses Jahr, we expect our output value to reach 80 Millionen Yuan,” said Sun Ming, the company’s general manager.
The company has been deeply involved in the refrigeration system production and R&D industry for nearly 40 Jahre, initially focusing on producing refrigeration components such as condensers and evaporators. After restructuring in 1999, the company became a technology enterprise integrating R&D, Produktion, Verkäufe, and service, with an annual production capacity of over 100,000 units of special cold chain products. It has established production bases in places like Jiangxi.
After years of development, the company’s medical cold chain products have become well-known OEM (Original Equipment Manufacturer) suppliers in the field, recognized by medical institutions in developed countries such as Europe and the United States. With a strong market reputation and high product quality, the products are exported to more than 60 countries and regions. While maintaining its focus on the medical cold chain market, the company has also expanded into the research, Entwicklung, and production of commercial and rural cold chain products, continuously improving its economic benefits.
Quality and integrity are the foundations of the company’s survival. In den letzten Jahren, the company has successively passed certifications such as the U.S. UL, ETL, European CE, and Japan’s SG certifications. It strictly adheres to the ISO9001 quality management system and ISO14000 environmental management system for product quality management.
“Compared to household and commercial refrigerators, medical cold chain products require more precise temperature control, smaller temperature fluctuations, and greater technical difficulty in the quality of the refrigeration system and refrigerant ratios,” said Sun Ming. After assembly, each product undergoes a series of stringent quality control measures, including vacuum extraction, refrigerant addition, and over four hours of power-on testing, ensuring no loopholes in any production process. Vor allem, the company developed a medical refrigerator that can reach temperatures as low as -86°C, primarily used in research institutions and laboratories. This product has become a bestseller in over 10 countries and regions.
Technology and talent are vital sources of the company’s core competitiveness. Momentan, the company holds over 60 intellectual property rights, including domestic and international patents and software copyrights. It has been recognized as a National High-Tech Enterprise, a National Technology-Based SME, and a Provincial “Specialized, Refined, and New” SME. The company invests 6% Zu 10% of its annual output value in technological research and development. In den letzten drei Jahren, it has invested over 10 million yuan in technological transformation projects, achieving more stable product quality and significantly improved production efficiency. The company has also implemented a solar photovoltaic project, which saves more than 40% of the company’s energy annually.
On the foundation of establishing an innovation team, the company continues to increase its efforts to attract innovative talent, actively collaborating with universities such as Shanghai Jiao Tong University, Zhejiang Sci-Tech University, and China Jiliang University on industry-university-research partnerships to jointly establish research institutions and engineering technology centers.
The company is committed to enhancing its competitiveness through digital transformation. Its next step is to invest over 3 million yuan to implement a 5G green intelligent factory transformation and upgrading project, aiming to create an advanced modern intelligent factory that will drive the company’s development with renewed energy.
Kürzlich, Die Abteilung für E-Commerce- und Informatisierungsabteilung des Handelsministeriums gab ein Dokument heraus, in dem die Unternehmen als „National E-Commerce Demonstration Enterprises“ ausgewählt wurden. Shixiang mit in Suzhou ansässiger frische Produkte (Jiangsu Suiyi Information Technology Co., Ltd.) wurde unter den Preisträgern aufgeführt. Im November 23, Die 2023 China Jiangsu E-Commerce-Konferenz, themed “Deepening Digital-Physical Integration to Promote Industrial Revitalization,” was held in Kunshan. During the conference, a certification ceremony was held for 12 Jiangsu enterprises, including Shixiang Fresh Produce, which is also the only Suzhou enterprise to be named on the 2023 list.
This selection was initiated by the Ministry of Commerce with the aim of identifying a group of “E-Commerce Demonstration Enterprises” that have achieved outstanding results in promoting integration, enhancing public welfare, driving development, revitalizing industries, improving the environment, and fostering openness. After evaluation, 132 e-commerce demonstration enterprises were selected and publicly recognized.
This marks the fourth consecutive year that Shixiang Fresh Produce has been named a National E-Commerce Demonstration Enterprise, highlighting the company’s sustainable, stable, and rapid development in the e-commerce sector and its role as a leader in the industry. This recognition from the Ministry of Commerce also affirms Shixiang Fresh Produce’s 11 years of dedication to supply chain management, its mature digital operation capabilities, and its refined cold chain delivery system. Zusätzlich, Shixiang Fresh Produce has served as a positive example in upgrading e-commerce quality, innovating public services, promoting rural revitalization, and contributing to the establishment of national industry standards.
As a comprehensive operator of urban digital “vegetable baskets,” Shixiang Fresh Produce provides citizens with diversified, personalized, and high-quality fresh food services. The company’s fresh food delivery service covers 3,000 community sites in Suzhou, Wuxi, Nantong, and other areas, with a total of 190,000 community fresh food smart lockers, becoming a convenient facility within community living circles. The smart locker delivery model used by Shixiang Fresh Produce is currently regarded as the first profitable fresh food e-commerce model in China, offering advantages of replicability, scalability, und nachhaltige Entwicklung.
Tailoring its operations to urban living characteristics and consumer demands, Shixiang Fresh Produce has developed a mature digital “vegetable basket” comprehensive operation system. This system integrates four-dimensional consumption service scenarios: C-end digital fresh retail, B-end major clients, offline community stores, and digital farmers’ markets. Through digital platforms and end-to-end cold chain facilities, the company has bridged the “last mile” in the distribution of fresh agricultural products, enhancing circulation efficiency and supply quality. The National Development and Reform Commission has praised it as a “truly meaningful urban ‘vegetable basket.’”
The Shixiang Fresh Produce platform offers over 14,000 products across 23 major categories, including vegetables, Früchte, Fleisch, Geflügel, eggs, Meeresfrüchte, Molkerei, Backwaren, Körner, Öle, und Snacks, providing consumers with a wide range of choices. The platform has fully digitalized its operations across procurement, supply, purchase, Verkäufe, and distribution, offering users a high-quality fresh food shopping experience. Since its establishment in 2012, Shixiang Fresh Produce has upheld its mission of “ensuring every family can eat safe food.” Over the past decade, the company has strictly controlled quality and safety, improved its cold chain delivery and safety traceability systems, and built a trusted public “vegetable basket.” It has become the top choice for Suzhou citizens when buying groceries via mobile devices.
Being named a “National E-Commerce Demonstration Enterprise” is another new milestone for Shixiang Fresh Produce. The company will continue to leverage the new economic advantages of the Internet+Agriculture model, deepen cooperation with agricultural product bases, and continually enhance its digital capabilities to promote high-quality development. Shixiang Fresh Produce is also committed to fully embracing oversight from the government, society, and its users, constantly improving its quality and service levels, and making greater contributions to the development of the public’s “vegetable basket.”
