Detalle del blog
Maersk integra la cadena de suministro de contenedores frigoríficos de la costa este de Chile y EE. UU. con servicios portuarios y de almacenamiento en frío
Maersk Builds Integrated Cold Chain Route for Chilean Produce Exports to the US East Coast
Qué pasó
AP. Moller – Maersk has launched an integrated cold chain solution connecting Chilean origin operations with US East Coast import infrastructure.
The solution was developed together with fresh produce supplier Oppy and the Port of Wilmington, creating a coordinated model covering:
- origin handling in Chile
- ocean transportation
- US port operations
- fumigation
- inland transportation
- almacenamiento en frío
The initiative addresses a long-standing challenge for regulated produce entering the United States: limited fumigation capacity at key gateways.
For commodities such as Chilean grapes, regulatory treatment requirements can create delays that reduce remaining shelf life and increase supply chain uncertainty.
By integrating multiple logistics steps into one coordinated solution, Maersk aims to improve speed-to-market, transparency and reliability for temperature-sensitive agricultural cargo.
Cómo funciona
Fresh produce cold chains involve far more than refrigerated transportation.
A typical export journey includes:
- cosecha
- embalaje
- preenfriamiento
- inland movement
- manipulación portuaria
- ocean reefer transport
- customs procedures
- inspection or fumigation
- final distribution
Each stage affects product quality.
Para productos regulados, fumigation can become a major bottleneck.
Even if the reefer container maintains temperature correctly, cargo may lose commercial value if it waits too long for required regulatory treatment.
The Maersk solution integrates these steps into a coordinated workflow.
The model combines:
Origin Management
Ensuring produce enters the cold chain correctly after harvest.
Key controls include:
- temperatura del producto
- condición de embalaje
- loading schedule
- container preparation
Ocean Reefer Transport
Maintaining controlled temperature during international shipping.
Important factors include:
- reefer equipment reliability
- monitoreo de temperatura
- disponibilidad de energía
- transit planning
Port and Inland Integration
Coordinating:
- container discharge
- regulatory processes
- fumigation
- camionaje
- almacenamiento en frío
This reduces unnecessary waiting between logistics providers.
Por que importa
Fresh produce supply chains are highly time-sensitive.
A shipment can technically remain within temperature limits but still lose market value because:
- shelf life decreases
- arrival timing changes
- retail promotions are missed
- quality expectations are not met
For premium fruits such as grapes, berries and stone fruit, speed and predictability are critical.
The challenge is increasing because global produce networks are becoming more complex.
Exporters must manage:
- variabilidad climática
- congestión portuaria
- requisitos reglamentarios
- changing consumer demand
An integrated cold chain model helps reduce uncertainty by connecting multiple operational steps.
The value is not simply faster transportation.
It is better coordination between:
- cultivadores
- exportadores
- puertos
- transportistas
- customs services
- cold storage operators
Impacto B2B
Para exportadores de productos:
The solution can improve:
- confiabilidad de exportación
- inventory planning
- confianza del cliente
Sin embargo, Los exportadores todavía necesitan un fuerte control sobre:
- momento de la cosecha
- preenfriamiento
- embalaje
- carga de contenedores
Para empresas navieras:
The competitive advantage is shifting from vessel capacity toward integrated logistics solutions.
Los clientes esperan cada vez más:
- visibilidad
- servicios interiores coordinados
- gestión de excepciones
For ports:
Cold chain capability becomes an important differentiator.
Ports supporting agricultural exports need:
- reefer plug capacity
- almacenamiento en frío
- inspection infrastructure
- rapid handling procedures
Para operadores de cámaras frigoríficas:
Integrated routes increase demand for:
- import staging
- almacenamiento temporal
- inspección de calidad
- redistribution services
Para proveedores de tecnología:
Future produce logistics will increasingly combine:
- Monitoreo de IoT
- visibilidad del envío
- análisis predictivo
- documentación digital
La tendencia más amplia:
Global reefer logistics is evolving from transportation services into integrated temperature-controlled supply chain management.
