Montra Electric Deploys 100 Electric Reefer Trucks for Urban Cold Chain Logistics

Montra Electric Deploys 100 Electric Reefer Trucks for More Retail

Qué pasó

Montra Electric has delivered 100 EVIATOR 350 electric refrigerated trucks across India in partnership with Green Drive Mobility and TVS Vehicle Mobility Solution. The vehicles have been deployed for More Retail to support quick commerce and temperature-controlled logistics operations in major Indian cities.

This is a distinct event from the previously covered SWITCH Mobility IeV4 Reefer launch. While both relate to electric refrigerated transport in India, this case involves a different vehicle platform, different operating partners, and a specific 100-unit fleet deployment for retail cold chain operations.

Cómo funciona

The EVIATOR 350 is equipped with an integrated refrigeration system capable of maintaining temperatures from -25°C to +25°C. This operating range allows the vehicle to support multiple temperature profiles, incluyendo productos congelados, productos refrigerados, comida fresca, and other temperature-sensitive retail cargo.

Under active reefer conditions, the vehicle provides more than 130 km of range on a single charge. With a 45-minute DC fast charge, the operating range can extend beyond 250 kilómetros, making the platform more suitable for high-frequency urban delivery cycles where uptime and route density are critical.

The deployment is designed for quick commerce operations, where refrigerated transport must maintain temperature consistency across repeated loading, descarga, stop-start movement, and short delivery windows. For city-level cold chain logistics, this is often where temperature excursion risk is highest.

Por que importa

Urban cold chain logistics is becoming more demanding as grocery, servicio de comida, productos frescos, lácteos, comida congelada, and quick-commerce channels expand. These networks require temperature-controlled delivery vehicles that can support high utilization while maintaining cargo integrity across dense delivery routes.

Electric reefer trucks address two operational priorities at once: controlled-temperature distribution and lower-emission fleet operation. Sin embargo, real-world performance depends on more than vehicle specifications. Refrigeration load, temperatura ambiente, longitud de ruta, charging access, door-opening frequency, and dwell time all affect cold chain integrity.

The EVIATOR 350 deployment is commercially relevant because it moves electric refrigerated transport from product demonstration into fleet-level use. A 100-unit deployment gives logistics operators a clearer view of how electric cold chain vehicles perform under high-frequency urban operating conditions.

Impacto B2B

For retailers and quick-commerce operators, electric reefer trucks can support more sustainable last-mile cold chain distribution while maintaining product quality for chilled and frozen categories. The key business value is not only emissions reduction, but also reliable temperature control during intensive daily delivery cycles.

For cold chain packaging and monitoring suppliers, this deployment creates demand for route-level validation, reusable insulated totes, PCM support systems, registradores de temperatura, delivery SOPs, and telematics-integrated temperature visibility.

For logistics operators, the main challenge will be operational integration. Charging strategy, planificación de ruta, preenfriamiento, vehicle dispatch, monitoreo de temperatura, and driver handling practices must work together to protect product integrity.

For B2B cold chain solution providers, la señal más amplia es clara: refrigerated transport is moving toward connected, electric, and data-driven platforms. Companies that can combine vehicle technology, embalaje termico, validación de ruta, and real-time condition monitoring will have stronger value in future urban cold chain networks.