Pada bulan September 9, itu 2023 Peluncuran Merek Datong Yak dan Konferensi Kerjasama Saluran Saluran Area Bay Great-Hong Kong-Macao diadakan di Shenzhen. Acara ini diselenggarakan bersama oleh Qinghai Digital Village Operations Management Co., Ltd., Tencent, Dan Qinghai Haivo Trading Co., Ltd., menarik hampir 40 Saluran Mitra dari Wilayah Teluk Besar Guangdong-Hong Kong-Macao.
Kerjasama saluran yang bermanfaat
Selama konferensi, Mitra saluran seperti makanan yuanshi, Wotu nongyou, dan Shenzhen Aoyuan Trading mengajukan pertanyaan tentang bagaimana Datong Yak Meat mempertahankan "kesegaran" alami dan apakah ada manual memasak yang halus untuk menyajikan rasa terbaiknya. Mereka terlibat dalam diskusi mendalam dengan Liu Qinsong, Manajer Umum Qinghai Digital Village Operations Management Co., Ltd., covering topics from cold chain transportation to cooking techniques and nutritional value.
Simultaneously, Mi Cunmin, General Manager of Qinghai Haiwo Trading Co., Ltd., elaborated on the growth habits, meat quality, and nutritional value of Datong Yak.
Attendees sampled unique Datong Yak dishes, experiencing the meat’s distinct texture and product features firsthand, and gaining a deeper understanding of Datong Yak’s product quality and brand value.
Following comprehensive sharing and on-site tasting, Shibasan Fresh, Gexin Fresh, Southern Vegetable Basket, Qiaoshopu, and Lesheng Commercial signed channel cooperation agreements with Qinghai Digital Village Operations Management Co., Ltd.
Gexin Fresh engaged in in-depth discussions with Qinghai Digital Village Operations Management Co., Ltd. about establishing Guangdong’s first offline high-end flagship store for Datong Yak, planning to achieve high-end branding of Datong Yak meat through community-based marketing.
Meituan Youxuan, Yangyang Organic Ecological Agriculture, Guangzhou Niurou Supply Chain Co., Ltd., and other channels expressed cooperation intentions. Shandong Xinnong Technology showed a strong interest in selling Datong Yak meat and other agricultural specialties from Datong.
Di acara tersebut, Li Yun, Deputy Secretary of Datong County Party Committee and Deputy County Mayor, Tu Shuang, Deputy General Manager of Tencent Cloud Smart Agriculture, Liu Qinsong, Manajer Umum Qinghai Digital Village Operations Management Co., Ltd., Mi Cunmin, General Manager of Qinghai Haiwo Trading Co., Ltd., and channel representatives jointly pressed their handprints, officially launching the Datong Yak brand, marking the beginning of Datong Yak’s journey to the world.
Brand Breakthrough and Product Iteration
Datong Yak breeding has a long history. The Qinghai Province Yak Breeding Promotion Service Center in Datong County is China’s earliest state-owned natural livestock breeding farm focusing on yak breeding. Di acara tersebut, Li Yun, Deputy Secretary of Datong County Party Committee and Deputy County Mayor, delivered a speech showcasing Datong County’s initiatives and confidence in bringing the Datong Yak industry to the world. He stated, “We always integrate the development of the yak industry with rural revitalization, actively promoting the branding of the yak industry to add momentum and vitality to industrial revitalization.”
Tu Shuang, Deputy General Manager of Tencent Cloud Smart Agriculture, shared a presentation on “The Digital Breakthrough Model of the Datong Yak Industry,” analyzing the factors and strategies behind the successful digital breakthrough of the Datong Yak industry, demonstrating the strongest support for the industry’s expansion into broader markets.
Liu Qinsong, Manajer Umum Qinghai Digital Village Operations Management Co., Ltd., shared insights on “Market Opportunities and Cooperation Prospects for Developing Datong Yak,” addressing key and concerned issues about the industry’s development and channel partnerships from the perspectives of industry positioning, operational mechanisms, marketing and channels, and brand building.
Wang Zhixiang, President of Jiangsu Hengfeng Investment Group, presented on “The Brand Investment Value System under the County Economy” and the current status and planning of the Datong Yak industry, providing a comprehensive interpretation of the industry’s development history and affirming the brand’s investment value.
Di masa depan, Datong County will continue to improve the scientific breeding, Pemberdayaan lalu lintas, dan pembangunan merek Datong Yak, mencapai peningkatan kualitas dan pengembangan industri berkualitas tinggi melalui terobosan spasial dan temporal, peningkatan produk, dan model inovasi. Dengan membangun mekanisme kerja sama saluran yang lebih beragam dan komprehensif, Mereka bertujuan untuk menumbuhkan industri datong yak dengan mitra, Berusaha untuk membangun “Ibukota Dunia Yaks,”Secara efektif mendukung revitalisasi pedesaan dari aspek seperti produk, saluran, industri, dan merek.
Dikutip dari https://new.qq.com/rain/a/20231012A033GR00
