Institut Pariwisata dan Kuliner Universitas Yangzhou dan Suzhou Caiyuanzi Network Technology Co., Ltd. baru -baru ini mengadakan upacara penandatanganan kerja sama strategis di Yangzhou, Provinsi Jiangsu. The two parties will collaborate on research and development in areas such as alternative packaging materials for Beggar’s Chicken, kombinasi bahan untuk isiannya, and ambient temperature preservation technology for Beggar’s Chicken, bertujuan untuk meningkatkan kualitas dan rasa kelezatan tradisional ini.
Upacara penandatanganan dihadiri oleh Xie Xiaoqing, Sekretaris Pesta Pariwisata dan Institut Kuliner Universitas Yangzhou, Dean Hou Bing, dan Xu Yongqing, Ketua Suzhou Caiyuanzi Network Technology Co., Ltd., Di antara tamu lain. Xu Yongqing, a recognized inheritor of the Lu Garden Beggar’s Chicken culinary technique, juga ditunjuk sebagai profesor tambahan di Pariwisata dan Institut Kuliner Universitas Yangzhou.
Setelah upacara penandatanganan, Xu Yongqing mengunjungi Laboratorium E308 di Departemen Kuliner Pariwisata dan Institut Kuliner di Kampus Yangzijiang Universitas Yangzhou. Di sana, he taught students of the 2023 Huaiyang Cuisine Traditional Culinary Skills Training Class and demonstrated the making of the Lu Garden Royal Beggar’s Chicken.
Lu Garden Royal Beggar’s Chicken is a traditional dish using Lu Garden chicken as the main ingredient. Its unique preparation involves wrapping and slow cooking. This dish won the Silver Award at the First International Food Culture Expo during the 2023 International Tea Day event, and Xu Yongqing was awarded the title of “International Chinese Culinary Master.”
Suzhou Caiyuanzi Network Technology Co., Ltd. is a modern enterprise known for producing the well-known Zhangjiagang brand “Lu Garden Royal Beggar’s Chicken” and for its cold chain transportation and distribution of pork and quality agricultural products. The company’s sales strategy combines online and offline methods, with physical stores and online promotion through platforms like Douyin and Meituan. They have also established an independent live streaming sales team for promotion.
This cooperation will inject new vitality into the inheritance and development of Lu Garden Beggar’s Chicken. Through joint research and development, the partnership aims to allow more consumers to taste and appreciate the unique charm of this traditional delicacy.
