THESE READY-MEAL FACTORIES ARE SURPRISINGLY HIGH-END.

THESE READY-MEAL FACTORIES ARE SURPRISINGLY HIGH-END.

On September 7, Chongqing Caishixian Supply Chain Development Co., Ltd.

saw workers operating in an orderly manner on the production line in a ready-meal processing workshop.
On October 13, the China Hotel Association released the “2023 Annual Report on China’s Catering Industry” at the 2023 China Catering Industry Brand Conference. The report noted that under the combined effects of market forces, policies, and standards, the ready-meal industry is entering a new phase of regulated development.
From upstream raw material supply in agriculture, animal husbandry, and fisheries, and processing machinery, to midstream production and manufacturing, and down to the cold chain logistics connecting catering and retail—the entire supply chain impacts the quality of the products. Catering enterprises like Xibei, Guangzhou Restaurant, and Haidilao have long-term experience in storefronts and advantages in product flavor development; specialized ready-meal manufacturers like Weizhixiang, Zhenwei Xiaomeiyuan, and Maizi Mom have achieved differentiated competition in some categories and have formed significant scale advantages; channel platform companies like Hema and Dingdong Maicai have advantages in consumer big data and can better understand consumer trends. The ready-meal sector is currently a hotbed of activity with many companies competing fiercely.
B2B and B2C “Dual-Engine Drive”
Opening a packet of ready-to-cook fish dumplings, users scan a QR code on an intelligent cooking device, which then displays the cooking time and counts down. In 3 minutes and 50 seconds, a steaming hot dish is ready to be served. At the Third Space Food Innovation Center at Qingdao North Station, ready-meals and intelligent devices have replaced the traditional manual kitchen model. Diners can self-select pre-packaged foods like family-style dumplings and shrimp wontons from the cold storage, with cooking devices precisely preparing the meals under algorithmic control, focusing on “intelligent” cooking.
These ready-meals and intelligent cooking devices come from Qingdao Vision Holdings Group Co., Ltd. “Different ingredients require different heating curves,” said Mou Wei, Chairman of Vision Group, to Liaowang Dongfang Weekly. The cooking heating curve for the fish dumplings was developed through multiple experiments to achieve the best taste.
“The degree of flavor restoration directly affects repurchase rates,” Mou Wei explained. Addressing the current issues of few popular ready-meals and product homogeneity, flavor restoration is a critical issue. Compared to traditional microwave or water bath reheated foods, new ready-meals produced with intelligent cooking devices maintain convenience while significantly improving flavor restoration, with stewed and braised dishes restoring up to 90% of the original taste.
“Intelligent cooking devices and digital operations not only enhance efficiency and experience but also drive innovation and evolution in the catering business model,” Mou Wei said. He believes that there is enormous catering demand in many non-catering scenarios such as scenic spots, hotels, exhibitions, convenience stores, service areas, gas stations, hospitals, stations, bookstores, and internet cafes, which align well with the convenient and fast attributes of ready-meals.
Founded in 1997, Vision Group’s overall revenue grew by more than 30% year-on-year in the first half of 2023, with innovative business growth exceeding 200%, demonstrating a balanced development trend between B2B and B2C.
Internationally, Japanese ready-meal giants like Nichirei and Kobe Bussan exhibit characteristics of “originating from B2B and solidifying in B2C.” Industry experts point out that Chinese ready-meal companies have similarly risen in the B2B sector first, but given the changing global market environment, Chinese companies cannot afford to wait decades for the B2B sector to mature before developing the B2C sector. Instead, they need to pursue a “dual-engine drive” approach in both B2B and B2C.
A representative from Charoen Pokphand Group’s food retail division told Liaowang Dongfang Weekly: “Previously, ready-meals were mostly B2B businesses. We have over 20 factories in China. B2C and B2B channels and meal scenarios are different, requiring many changes in the business.”
“Firstly, regarding branding, Charoen Pokphand Group did not continue with the ‘Charoen Pokphand Foods’ brand but launched a new brand ‘Charoen Chef,’ aligning brand and category positioning with user experience. After entering the home consumption scene, ready-meals need more precise categorization into meal categories like side dishes, premium dishes, and main courses, further divided into appetizers, soups, main courses, and desserts to build product lines based on these categories,” the representative said.
To attract B2C consumers, many companies are striving to create popular products.
A company in Shandong specializing in ready-meals began building its own factory in 2022 after years of development. “The quality of OEM factories is inconsistent. To provide more stable and reliable ready-meals, we built our own factory,” said the company’s representative. The company has a popular product in the market—signature fish fillets. “From selecting black fish as raw material to developing boneless fish meat and adjusting the taste to meet consumer satisfaction, we have repeatedly tried and adjusted this product.”
The company is currently setting up a research and development center in Chengdu to prepare for developing spicy and aromatic ready-meals favored by young people.
Consumer-Driven Production
The “production base + central kitchen + cold chain logistics + catering outlets” model mentioned in the National Development and Reform Commission’s “Measures for Restoring and Expanding Consumption” is a clear description of the ready-meal industry’s structure. The last three elements are key components connecting production bases with end consumers.
In April 2023, Hema announced the establishment of its ready-meal department. In May, Hema partnered with Shanghai Aisen Meat Food Co., Ltd. to launch a series of fresh ready-meals featuring pork kidneys and liver. To ensure ingredient freshness, these products are processed and stored within 24 hours from raw material entry to finished product warehousing. Within three months of launch, the “offal” series of ready-meals saw a 20% month-on-month sales increase.
Producing “offal” type ready-meals requires strict freshness requirements. “Our fresh ready-meals are usually sold within one day. Protein ingredient pre-processing has the highest time requirements,” said Chen Huifang, General Manager of Hema’s ready-meal department, to Liaowang Dongfang Weekly. “Because our products have a short shelf life, the factory radius cannot exceed 300 kilometers. Hema workshops are localized, so there are many supporting factories nationwide. We are exploring a new supply model centered on consumer demand, with a focus on both independent development and collaborative creation with suppliers.”
The problem of de-smelling freshwater fish in ready-meals is also a challenge in the production process. Hema, He’s Seafood, and Foshan University of Science and Technology have jointly developed a temporary storage system that successfully removes the fishy smell from freshwater fish, resulting in a more tender texture and no fishy taste after processing and home cooking.
Cold Chain Logistics is Key
Ready-meals start racing against time as soon as they leave the factory. According to San Ming, General Manager of JD Logistics Public Business Department, over 95% of ready-meals require cold chain transportation. Since 2020, China’s cold chain logistics industry has experienced a growth rate exceeding 60%, reaching an unprecedented peak.
Some ready-meal companies build their own cold storage and cold chain logistics, while others opt to collaborate with third-party logistics companies. Many logistics and logistics equipment manufacturers have introduced specialized solutions for ready-meals.
On February 24, 2022, staff at a ready-meal company in Liuyang City’s provincial agricultural science and technology park moved ready-meal products in a cold storage facility (Chen Zeguang/Photo).
In August 2022, SF Express announced that it would provide solutions for the ready-meal industry, including trunk line transportation, cold chain warehousing services, express delivery, and same-city delivery. At the end of 2022, Gree announced a 50 million yuan investment to establish a ready-meal equipment manufacturing company, providing cold chain equipment for the logistics segment. The new company will produce over a hundred specifications of products to enhance efficiency in logistics handling, warehousing, and packaging during ready-meal production.
In early 2022, JD Logistics established a ready-meal department focusing on two service targets: central kitchens (B2B) and ready-meals (B2C), creating a large-scale and segmented layout.
“The biggest problem with cold chain logistics is cost. Compared to ordinary logistics, cold chain costs are 40%-60% higher. Increased transportation costs lead to product price inflation. For example, a box of sauerkraut fish might cost only a few yuan to produce, but long-distance cold chain delivery adds several yuan, resulting in a retail price of 30-40 yuan at supermarkets,” a ready-meal production company representative told Liaowang Dongfang Weekly. “To expand the ready-meal market, a broader cold chain transportation system is needed. As more specialized and large-scale participants enter the market, cold chain costs are expected to decrease further. When cold chain logistics reach a level as developed as in Japan, the domestic ready-meal industry will advance to a new stage, bringing us closer to the goal of ‘delicious and affordable.’”
Towards “Chain Development”
Cheng Li, Vice Dean of the School of Food Science and Engineering at Jiangnan University, said that the ready-meal industry involves all upstream and downstream segments of the food sector and integrates almost all key technologies in the food industry.
“The standardized and regulated development of the ready-meal industry relies on close cooperation between universities, enterprises, and regulatory agencies. Only through industry-wide collaboration and effort can the ready-meal industry achieve healthy and sustainable development,” said Professor Qian He from Jiang

MEITUAN MAICAI IS STEADILY EXPANDING, MOVING PAST THE CASH-BURNING LAND GRAB PHASE AS THE FRESH FOOD E-COMMERCE INDUSTRY SHIFTS TOWARDS A FOCUS ON QUALITY.

It is widely known that the primary goal of most businesses today is simply to survive. According to 2022 data, the market size of China’s fresh food front warehouse sector reached 200 billion RMB, with an annual growth rate of 25%.

Within this vast market, Meituan Maicai has captured a 7% share and is showing steady expansion.

Despite the challenges posed by the pandemic and economic pressures, Meituan Maicai has maintained its presence in eight major cities: Beijing, Langfang, Shanghai, Suzhou, Shenzhen, Guangzhou, Foshan, and Wuhan.

These cities are not only economically prosperous but also have immense consumer potential, accounting for 40% of the nation’s fresh food consumption in 2022.

Amidst the fierce competition in today’s retail market, Meituan Maicai’s latest strategic moves have garnered widespread attention within the industry.

Notably, the appointment of Zhang Jing as Vice President of Meituan, and the subsequent expansion into the Hangzhou market, mark a significant step in the company’s new phase of strategic implementation. This move represents not just geographic expansion, but also a bold demonstration of its business model and competitive strength.

Meituan Maicai’s strategy emphasizes deep cultivation and meticulous execution. Instead of pursuing blind expansion, they focus on ensuring service quality and market share stability in each region.

This approach is particularly wise during a capital winter when many internet companies have faced setbacks due to aggressive expansion. Meituan Maicai, on the other hand, has maintained healthy growth through its steady progress.

Meanwhile, although competitors like Dingdong Maicai and Pupu Supermarket are also expanding rapidly, Meituan Maicai holds an advantage in user retention and repeat purchase rates.

Data shows that Dingdong Maicai and Pupu Supermarket have market shares of 5% and 3%, respectively. However, in terms of user satisfaction and brand loyalty, Meituan Maicai stands out.

The success of the Shenzhen team exemplifies Meituan Maicai’s strategy, with the team leading the Shenzhen market to achieve a 30% growth rate for three consecutive quarters—a remarkable achievement for any retail brand.

Reevaluating the Fresh Food E-commerce Industry

In recent years, the fresh food e-commerce industry has operated under a cash-burning, land-grabbing model. Once subsidies are reduced, users tend to revert to traditional channels like offline supermarkets, posing a significant challenge for fresh food e-commerce profitability.

However, with changes in lifestyle and consumption patterns, the fresh food e-commerce industry is resurging as consumers increasingly seek high-quality living.

First, market standardization has rendered price wars ineffective

Since the end of 2020, the State Administration for Market Regulation, in conjunction with the Ministry of Commerce, has issued regulations on community group buying, strictly regulating behaviors such as low-price dumping, price collusion, price gouging, and price fraud. The days of “1-cent vegetables” and “below-cost pricing” have gradually disappeared.

Second, consumers are increasingly pursuing high-quality living

As lifestyles and consumption patterns evolve, consumers are prioritizing convenience, health, and environmental sustainability, leading to the rapid rise of fresh food e-commerce.

For consumers pursuing a high-quality lifestyle, there is a growing emphasis on the quality and safety of food ingredients, with increasing demands for daily dietary needs.

Fresh food e-commerce platforms must organically combine online and offline experiences, focusing on consumer experience and product quality to stand out in the competition.

Now, industry giants are taking action. As large platforms, they possess stronger credibility and attract more premium supply sources. Moving forward, with more investment in fulfillment capabilities, high-quality products and services will elevate fresh food e-commerce to the next level.

From an industry perspective, only by moving towards a stage of healthy competition can fresh food e-commerce continue to grow. By refining business strategies and focusing on product quality and user experience, the story of fresh food e-commerce will continue to unfold.

Hema Fresh has joined JD.com, launching an omnichanHema Fresh, as Alibaba’s new retail platform, has always attracted consumers with its self-operated model and high-quality fresh products.

Hema Fresh has joined JD.com, launching an omnichanHema Fresh, as Alibaba’s new retail platform, has always attracted consumers with its self-operated model and high-quality fresh products. This year, during the Double Eleven shopping festival, Hema Fresh has taken a new step by officially launching its omnichannel strategy.
Hema Fresh’s entry onto JD.com represents a significant innovation in its development strategy. It marks Hema’s first store on an e-commerce platform outside the Alibaba Group and is also JD.com’s first flagship store for a fresh food brand.
Hema’s official flagship store primarily sells products from its own brand “Hema MAX,” including categories like snacks, fruits and vegetables, meat and seafood, dairy products and beverages, grains and dried goods, health supplements, renowned domestic and international liquors, and household items. For delivery, Hema primarily uses courier services and emphasizes delivery efficiency. In most cases, orders placed on Hema can be delivered the next day. However, during major promotions with increased order volumes, the delivery time may be extended. In addition to the flagship store, Hema has also launched some offline stores in JD’s “One-Hour Delivery” section, promising delivery within 1.5 hours and free basic shipping for orders over 49 yuan. Hema’s entry into JD.com offers more product choices for JD users and enhances the diversity and quality of products on the platform.
This move by Hema reflects its development strategy of comprehensive operations, full product categories, and omnichannel expansion. Hema is continually innovating in business formats and product categories with models like Hema Fresh, Hema X Membership Stores, and Hema Mini, while also seeking more collaboration opportunities in channels. Besides JD.com, Hema has opened stores on platforms like WeChat and Douyin, expanding its sales channels. Hema aims to build an all-encompassing lifestyle service platform to meet various consumer needs.
Hema’s cross-platform cooperation has drawn industry attention. On one hand, Hema and JD.com are competitors, especially in the fresh food e-commerce sector where both JD Daojia and Hema Fresh are key players. On the other hand, there is room for collaboration between them. JD.com, as a well-regarded self-operated e-commerce platform in China, has a strong user base; while Hema, as a leader in new retail, offers high-quality fresh products and self-operated brands. Their cooperation can lead to resource complementarity and exchange of advantages. Hema’s entry into JD.com also brings more traffic and revenue to JD, enhancing its brand image and user experience.
Hema Fresh’s entry into JD.com represents a significant transformation in the fresh food e-commerce field and a valuable exploration in the new retail industry. This cross-platform collaboration not only provides consumers with more shopping options but also brings more innovation to the fresh food retail sector. The future development of Hema Fresh is worth looking forward to.

THE FIRST SEAFOOD DISTRIBUTION COLD CHAIN LOGISTICS PROJECT IS PROGRESSING SMOOTHLY.

As the first seafood distribution cold chain logistics project in our city, the first phase of the Jiayuguan Shunheng Smart Cold Chain Logistics Park is currently nearing completion. Once completed, the project will establish a distribution system with Jiayuguan City as the logistics hub, covering the provinces of Gansu, Qinghai, and Xinjiang. This will enable the people in the Northwest region to enjoy high-quality seafood products.

The Jiayuguan Shunheng Smart Cold Chain Logistics Park project has a total investment of 250 million RMB, covering a total area of 78,325 square meters with a building area of 27,509.85 square meters. The project is being constructed in two phases. The cold chain smart logistics park construction project includes a live seafood holding center, four trading centers, and two seafood preservation warehouses. The live seafood holding center can temporarily house seafood such as abalone and lobster from coastal cities and distribute them through a visual ecological distribution system. The trading center can accommodate over a hundred merchants for transactions, expanding sales networks both locally and in other provinces. The seafood preservation warehouses can store 80,000 tons of chilled and frozen seafood, providing ample supply and strong support for market demand. The project is centered around the Rongcheng Marine Aquaculture Industry Distribution Hub in Shandong and uses the Fujian Distribution Operation Center as a fulcrum, connecting key cold chain logistics bases in Xining, Lanzhou, and Urumqi. It aims to explore the establishment of a seafood trading platform and marine economy industry chain in the Northwest region.

Guo Xianwei, General Manager of Jiayuguan Shunheng Cold Chain Development Co., Ltd., stated that Jiayuguan Shunheng Cold Chain Fu Yu Seafood, leveraging the resources of Fujian Shunheng and Shandong Shunheng, will deliver fresh seafood from coastal cities to the Hexi Corridor area. With Jiayuguan as the center, seafood will be distributed across Gansu, Xinjiang, and Qinghai provinces, allowing people in the Northwest to enjoy fresh, high-quality seafood. Additionally, return cold chain vehicles can transport local agricultural products such as onions and peppers from Jiayuguan to eastern coastal cities.

Upon completion and full operation, the project is expected to generate an annual sales revenue of over 80 million RMB, comprehensively enhancing the supporting services for the seafood industry in the Northwest region.

DINGDONG MAICAI’S “FRESH FOOD” BRAND MADE ITS DEBUT AT THE FHC SHANGHAI GLOBAL FOOD TRADE SHOW, OFFERING CUSTOMIZED PRE-PREPARED MEAL SERVICES.

On November 8, the FHC Shanghai Global Food Trade Show kicked off at the Shanghai New International Expo Centre. This year, several new faces made their debut at the event, among which was Dingdong Maicai’s “Zhaoqi Fresh Food,” a pre-prepared meal brand aimed at external channels.

At booth N1P05, “Zhaoqi Fresh Food” showcased products like starch-free, colorant-free, original-flavor large pork sausages, shrimp paste with a shrimp content of up to 90%, and trending crayfish made from high-quality fresh shrimp. The booth was crowded with consumers and buyers who couldn’t stop praising the products after tasting them.

Dingdong Maicai, a leading food supply chain company in China, began its pre-prepared meal business in 2020. Over the past three years, it has developed a comprehensive industrial chain covering raw material supply, processing, production, and market sales, resulting in numerous star products with sales reaching tens of millions. By 2022, the business scale of Dingdong’s pre-prepared meals division had exceeded 3 billion RMB.

Launched in 2022 and operated by Dingdong Maicai’s pre-prepared meals division, “Zhaoqi Fresh Food” focuses on external sales channels and boasts a professional recipe development team, standardized self-operated production plants, and an independent brand marketing team.

According to Ou Houxi, CEO of Dingdong Maicai’s pre-prepared meals division, the “Zhaoqi Fresh Food” brand was created to offer customized pre-prepared meal solutions that help restaurant partners solve operational challenges. By leveraging high-quality pre-prepared meals, the brand aims to free up kitchen resources, improve operational efficiency, and deliver highly standardized food services.

Currently, “Zhaoqi Fresh Food” offers a diversified product range including ready-to-cook, ready-to-eat, heat-and-eat, and microwave-ready meals. Supported by a comprehensive chain of R&D, procurement, production, packaging, logistics, and marketing capabilities, “Zhaoqi Fresh Food” can provide “turnkey” multi-category, all-time solutions, as well as customized supply chain services tailored to specific customer needs.

For instance, in the case of crayfish, Dingdong Maicai’s self-operated crayfish factory in Xuyi can process 40,000 pounds of live crayfish daily. The factory not only has a mature production line for frozen crayfish pre-prepared meals but also operates the first domestic production line for ready-to-eat cold crayfish. A crayfish can travel from the fields of Xuyi to a consumer’s table in as little as 24 hours. Thanks to its strong R&D, production, and supply chain capabilities, “Zhaoqi Fresh Food” can customize exclusive flavors and specifications of crayfish pre-prepared meals for its clients, building on existing products like garlic, spicy, and thirteen-flavor crayfish.

So far, “Zhaoqi Fresh Food” has established a comprehensive industrial chain layout, backed by Dingdong Maicai’s supply chain, with three self-operated pre-prepared meal factories dedicated to crayfish, fresh vegetables, and meat. It has also formed deep partnerships with several upstream bases and factories, enabling it to offer complete solutions for pre-prepared meals.

Ou Houxi stated, “In my view, pre-prepared meals are rapidly advancing into the 2.0 era, where safe, healthy, high-quality pre-prepared meals are the industry’s inevitable trend. While building a customized service system, ‘Zhaoqi Fresh Food’ is also increasing its investment in healthy products, launching series such as ‘low-oil/no-oil,’ ‘low-sodium/no-salt,’ ‘calorie-controlled/low-calorie,’ ‘clean-label,’ and ‘low-carbon/low-GI’ pre-prepared meals. We are very much looking forward to using the FHC Shanghai Global Food Trade Show as a bridge to find more like-minded partners to join us in promoting the standardization and normalization of the pre-prepared meal industry in China.”

OVER 20,000 STORES BEGIN STRATEGIC UPGRADES AS XINGSHENG COMMUNITY PARTNERS WITH HAIDING TO TACKLE NEW CHALLENGES IN DIGITAL INTELLIGENCE.

In the 2022 Top 100 Convenience Stores in China list, Furong Xingsheng ranked sixth with 5,398 stores. However, when considering loosely affiliated franchises, the store count for Xingsheng Community is much higher. Xingsheng Community Network Services Co., Ltd., founded in 2009, currently operates over 20,000 community supermarkets under brands such as Furong Xingsheng and Jialigou. Their business extends across 80+ prefecture-level cities and 400+ county-level cities in 16 provinces, including Hunan, Guangdong, Hubei, and Jiangxi. The company’s B2B logistics and distribution service network covers five levels: province, city, district/county, township, and village/community.

In 2022, Xingsheng Community announced an upgrade plan for its convenience store brands, Furong Xingsheng and Jialigou, focusing on comprehensive enhancements in brand image, product structure, and store services.

Following this brand upgrade, stores have debuted with a fresh brand image, featuring eye-catching signage, a rich product assortment, and a wide variety of fresh food options such as grilled, fried, steamed, and boiled dishes to meet the needs of consumers for five meals a day. On the logistics front, Xingsheng Community’s subsidiary, Abida, provides comprehensive support, ensuring same-day delivery of fresh cold-chain food to stores.

There is a significant difference in management between tightly and loosely affiliated franchise stores. Based on its supply chain expertise and trust in Haiding’s accumulated experience in business digitalization, Xingsheng Community signed a strategic cooperation agreement with Haiding early in 2023 to assist in a comprehensive digital upgrade. Through this strategic upgrade, Xingsheng Community aims to enhance store management capabilities, strengthen brand power, and improve overall supply chain efficiency.

Comprehensive Digital Strategy Upgrade

Haiding helped Xingsheng Community restructure its store management processes and integrated them with the company’s robust supply chain system to achieve a closed-loop process. “This renewed cooperation marks an important step in accelerating Xingsheng Community’s digital transformation in response to the new market environment. Haiding is a key partner for Xingsheng Community, and we hope that Haiding’s strong digital capabilities will help us enhance our efficiency across the board, building a brand that stands the test of time,” said Mr. Chai Jin, Chairman and President of Xingsheng Community.

Enhanced Store Management with Refined Operations

Xingsheng Community’s existing stores primarily operated under a loosely affiliated franchise model, with headquarters mainly responsible for supply while store management relied heavily on store managers and franchise owners. With this strategic upgrade, Haiding’s refined operations management solutions were also introduced. These solutions include product management, inventory management, member management, continuous inventory checks, mobile store management terminals (Xiaoyou), and cap redemption programs. These tools help stores achieve intelligent management, significantly improving efficiency and precision in store operations and inventory management.

Multiple Payment Methods and Precision Marketing Boost Sales

Under Xingsheng Community’s previous, relatively coarse operational management model, flexible and diverse promotional activities were difficult to implement, and member management was challenging. As store sales scenarios expand and business formats diversify, there are higher demands for payment methods and member marketing. With the launch of the Haiding system, various payment methods and promotional strategies are supported, allowing for flexible strategy adjustments according to different sales stages and customer needs. This has led to increased sales and customer satisfaction, boosting sales performance and providing strong support for the development of Xingsheng Community’s new business formats (such as snack and coffee stores).

Comprehensive Reporting Supports Informed Decision-Making

The importance of data assets is undeniable, but leveraging data effectively has been a challenge for the retail industry. Questions like how to quickly understand daily sales, whether a particular product is selling well, whether restocking is necessary, or how to improve underperforming stores are common. The Haiding system offers a wide range of data reports and powerful report development tools. Following this upgrade, Xingsheng Community has set different report access permissions for different job levels, enabling various departments to quickly understand the sales and performance of each store. Sales reports, inventory reports, and performance reports are readily available, enhancing the company’s data analysis capabilities and providing data support for management decisions at Xingsheng Community’s headquarters, making decision-making more intelligent.

This strategic cooperation upgrade is a significant step for Xingsheng Community as it embarks on a new journey. It also represents another milestone for Haiding in the digitalization of convenience stores at the scale of thousands of outlets. We look forward to seeing this partnership propel Xingsheng Community to new heights.

THE 19TH BUSINESS SALON OF THE SHANGHAI WAREHOUSE ASSOCIATION E-COMMERCE LOGISTICS BRANCH: “EMPOWERING MEMBERS, ADDING BRILLIANCE TO ENTERPRISES!”

On September 24th, under the name of the Shanghai Warehouse Association E-commerce Logistics Branch Food Logistics Salon, a successful event was held aimed at empowering members and adding brilliance to enterprises. This event, guided by the Shanghai Storage and Distribution Industry Association, was co-hosted by the Shanghai Warehouse Association E-commerce Logistics Branch and Shanghai Lu Storage Logistics Co., Ltd., and jointly organized by the Shanghai E-commerce Logistics Salon. Many companies such as Xiangxiang Logistics, Gongpin Cloud, Whale Orange Supply Chain, and Zhejiang Zhengji Plastics Co., Ltd., gave strong support to this event. The business salon was hosted by Secretary-General Wu of the E-commerce Logistics Branch.

Participating companies in the business-themed salon included logistics enterprises such as Shanghai Bingku Storage, Shanghai Tonghua Supply Chain, Shanghai Pengbo Handling Equipment, Shanghai Qicheng Logistics, and Shanghai Dingyun Logistics. The discussions revolved around themes related to food logistics.

Mr. Zhao from Tonghua Logistics shared detailed information on channel logistics in the food industry. He introduced that their company has been focusing on imported wines since 2007, gradually developing into a comprehensive food logistics enterprise including e-commerce cloud warehouses, supermarket logistics, and cold chain city distribution. Tonghua Logistics advocates for five-star services, providing customers with integrated services across all channels, ensuring peace of mind; zero-risk product investment services, ensuring security; transparent and visual logistics management services, ensuring reassurance; professional and efficient customer service, ensuring comfort; and personalized, professional custom logistics solutions, ensuring happiness. Based in Shanghai, Tonghua Logistics covers seven major cities including Shenyang, Beijing, Xi’an, Chengdu, Wuhan, Zhengzhou, and Guangzhou, and offers food storage services in four temperature zones: ambient, constant temperature, refrigerated, and frozen. Tonghua Logistics is committed to becoming a professional, networked, digital, and omnichannel food logistics solution provider.

Mr. Zhao from Qicheng Logistics also introduced the development of Qicheng Logistics. He has established an operational network centered in Shanghai, connecting storage centers in Chengdu, Wuhan, Guangzhou, and Beijing. This network provides a range of services from import customs clearance, disinfection services, Chinese labeling, product quality inspection, packaging, to multi-temperature zone storage and nationwide distribution. Qicheng Logistics has become a comprehensive food logistics service provider.

Mr. Wu from Shanghai Bingdu Storage also introduced their enterprise. Bingdu Storage has developed comprehensive industry services in the cold chain sector, including consulting, investment, operations, and trade. Based in Shanghai, they cover Zhejiang, Anhui, Hubei, Sichuan, Beijing, Hebei, and Xinjiang with a nationwide cold chain storage network. They have completed phased construction of cold chain networks in the Southwest, Central China, and the Southwest’s major consumption markets, providing services to clients nationwide. Bingdu Storage’s clients include companies such as Babi Mantou, Wangxiangyuan, Ajisen Ramen, and Zhou Hei Ya.

Mr. Zhou from Shanghai Hongxun Industrial Co., Ltd. introduced their company. The company mainly involves industrial equipment forklift leasing, investment in hotels under the Huazhu brand, with major projects distributed in Shanghai, Hangzhou, and Hefei. Additionally, they have invested in several catering enterprises and are the general agent for BYD in Shanghai, awarded as an outstanding dealer in 2022. They also collaborate with the association to create value.

Next, the representative from Shanghai Dingyun Logistics introduced their company. Established in 2013, Dingyun Logistics has over 100 employees and an annual sales volume of 70 million yuan. Based in Shanghai, they have developed logistics service systems including cold chain, warehousing, and e-commerce cloud warehouses. In warehousing management, they emphasize sorting, organizing, cleaning, standardization, and safety, establishing a fully transparent, digital logistics warehousing, and distribution management model.

Mr. Li from J&T Express introduced their company’s development and shared successful cases of corporate safety management in their globalization process, providing deeper insights into their enterprise.

Mr. Teng Teng, a partner from Hejun Consulting, shared insights from recent consulting services. He advised entrepreneurs to focus on industry changes and strive to find a second business growth curve to open new growth channels.

Secretary-General Guo of the Shanghai Warehouse Association E-commerce Logistics Branch emphasized the importance of business salons and stated that efforts will continue to enhance their professionalism, diversity, and inclusivity.

Secretary-General Wu provided a detailed introduction to the Shanghai Storage and Distribution Industry Association, including its establishment history and development. The association mainly focuses on member development, standard formulation, event hosting, and providing services to enterprises, acting as a bridge for cooperation in the logistics industry.

Vice President You of the Shanghai Storage and Distribution Industry Association summarized the salon, highlighting that the E-commerce Logistics Branch uses events as a link, promotes industry interaction, enhances enterprise understanding, and plays a bridging role to promote high-quality development of Shanghai logistics.

Participating companies also briefly introduced their development history, products and services, and service cases, further enhancing mutual understanding and creating more business opportunities for future cooperation in e-commerce cloud warehouses, manufacturing supply chains, and logistics cloud technology. Attendees gained valuable insights, hoping that the Shanghai Warehouse Association E-commerce Logistics Branch will continue to improve the professionalism and commercialization of the salons, jointly build and improve sustainable development mechanisms, and become an important platform for product display, project cooperation, industry investment, and new channel expansion for Shanghai logistics enterprises.

YURUN INVESTS AN ADDITIONAL 4.5 BILLION YUAN TO ESTABLISH A GLOBAL PROCUREMENT CENTER

Recently, the Shenyang Yurun International Agricultural Products Trading Center project, with an investment of 500 million yuan and covering an area of 200 acres, officially commenced construction. This project aims to create a leading modern one-stop supply and distribution center for agricultural products in China. Upon completion, it will significantly boost the Yurun market in Shenyang.

In his speech, Chairman Zhu Yicai expressed that during challenging times for Yurun Group, it was the comprehensive support from the Shenyang city and Shenbei New District governments that effectively helped Yurun Group to continue expanding its investments. This support has instilled strong confidence in the group’s deepening presence in Shenyang and integration into Shenbei.

Yurun Group has been deeply involved in Shenbei New District for over a decade, establishing various sectors such as pig slaughtering, meat processing, commercial circulation, and real estate. These efforts have played a crucial role in promoting regional economic development. Among these, the Yurun Global Procurement Center project has garnered the most attention from the public. Covering an area of 1536 acres, the center has attracted over 1500 merchants and developed into sectors including fruits and vegetables, meat, seafood, aquatic products, groceries, cold chain, and city distribution. It handles nearly 1 million tons of transactions annually, with a yearly transaction volume exceeding 10 billion yuan, making it an important agricultural product display and trading platform in Shenyang and the entire northeastern region.

In addition to the newly commenced international agricultural products trading center project, Yurun Group plans to invest an additional 4.5 billion yuan to comprehensively upgrade its existing projects and land holdings. This includes establishing seven primary markets for fruits, vegetables, meat, grains and oils, groceries, frozen products, and seafood, fully cooperating with the government to relocate and accommodate old markets in urban areas. The plan aims to develop Shenyang Yurun Agricultural Products into the most advanced trading model, with the most comprehensive procurement categories and the highest-end property services within three to five years, transforming it into a modern urban supply and distribution center.

Once the project operates at full capacity, it is expected to accommodate approximately 10,000 business entities, create new employment opportunities, and engage about 100,000 industry practitioners, with an annual transaction volume of 10 million tons and an annual transaction value of 100 billion yuan. This will make a significant contribution to Shenyang’s economic development, especially in promoting industrial restructuring, ensuring the supply of agricultural and sideline products, and driving agricultural industrialization.

THE CITY’S FIRST “HEMA VILLAGE” SETTLES IN FULIANG, WITH ORDER-BASED AGRICULTURE BOOSTING RURAL REVITALIZATION!

Recently, Hema (China) Co., Ltd. and Jingdezhen Luyi Ecological Agriculture Development Co., Ltd. signed a cooperation agreement, officially designating Baojiawu in Qinkeng Village, Jiaotan Town as a “Hema Village.” This village is the second in the province and the first in the city to receive such a designation.

In the golden autumn, as you enter the “Hema Village,” you will find vast fields of organic water bamboo, organic cowpeas, and organic water spinach ready for harvest. Workers are busy picking the produce. “Currently, our organic vegetable cultivation bases in Baojiawu and Wangjiadian cover over 330 acres, with a cumulative sales volume of 3 million yuan,” said Zheng Yiliu, general manager of Luyi Company. “These organic vegetables are grown according to orders from Hema and are sent to the company for processing after being harvested.”

Upon entering Luyi Company, you’ll see a modern organic vegetable processing center, cold storage warehouse, and cold chain fresh food distribution center, all fully equipped. Workers are busy packaging freshly picked organic cowpeas and organic peppers, which will be supplied to designated Hema Fresh stores. “Recently, we packaged a batch of organic eggplants and organic peppers which have been sent to Nanchang, and the organic cowpeas are continuously being supplied. Additionally, the 100 acres of organic water bamboo planted at the base have also begun harvesting,” said a staff member.

A steady stream of Hema vegetable orders is being sent from the city to “Hema Village.” The village grows vegetables according to these orders, and after harvesting, Luyi Company handles the unified packaging and distribution to the city, forming a positive cycle of “production-supply-sales.” This ensures a stable market for agricultural products, eliminating the worry of selling them. Furthermore, the cooperation with Hema promotes the standardization, refinement, and branding of local agricultural products, contributing to high-quality agricultural development in the county.

In March of this year, Jiaotan Town, in collaboration with Luyi Company, successfully connected with Hema (China) Company’s Shanghai headquarters and reached a preliminary cooperation intention, securing an order for 2,000 pounds of organic green vegetables per day. In response, the town actively conducted site surveys for organic vegetable planting bases, scientifically comparing factors such as terrain, climate, water conditions, soil pH, and pesticide residues at potential sites. With on-site guidance from experts and professors from the School of Environmental and Biological Sciences of Jingdezhen University, Qinkeng Village’s Baojiawu and Wangjiadian were finally selected as the organic vegetable planting bases, carefully selecting high-quality vegetable varieties suitable for local soil and climate.

Leveraging Hema vegetable orders, Jiaotan Town adopts a production and planting model of “leading enterprise + base + cooperative + farmer,” establishing a whole industrial chain production model for organic green vegetables with “traceability + genuine ‘organic’” to ensure all vegetables are purely natural and truly organic. Currently, 20 vegetable products grown by Luyi Company have obtained national organic certification.

Simultaneously, the company and cooperatives have formed stable “production-supply-sales” relationships, purchasing organic vegetables grown by three cooperatives at protected prices based on a “guaranteed price + floating price” model, effectively solving the problem of difficult sales of agricultural products. “The establishment of ‘Hema Village’ provides new sales channels for our town’s traditional agriculture, opening up the pathway from primary agricultural products to high-quality commodities, injecting strong momentum into the development of village-level characteristic agriculture,” said Xu Rongsheng, deputy secretary of the Party Committee and mayor of Jiaotan Town.

Since the cooperation with Hema, the town has actively established new mechanisms for linking benefits to farmers, encouraging nearly 200 acres of scattered land from farmers to be concentrated into cooperatives and employing local people for work, allowing them to achieve “double-income” from land transfer and working at the base. By the end of August, the Baojiawu base alone had absorbed 6,000 local workers, distributing nearly 900,000 yuan in labor remuneration, with an average income increase of about 15,000 yuan per person. “Next, the company will further extend the industrial chain, provide more employment opportunities, promote farmers’ income and prosperity, and strive to exceed an output value of 100 million yuan within three years, aiming to create a ‘Yunling Fresh’ brand for Jiangxi people,” said Zheng Yiliu.

Xu Rongsheng expressed that Jiaotan Town will accelerate the pace of high-quality modern agricultural development, striving to make Jiaotan a development base for “boutique agriculture, characteristic agriculture, and branded agriculture,” achieving a magnificent transformation from “Hema Village” to “Hema Town.”

WARM CONGRATULATIONS TO WUXIN GROUP ON SUCCESSFULLY LISTING ON THE SCI-TECH INNOVATION BOARD OF THE SHANGHAI EQUITY EXCHANGE CENTER!

On the morning of September 28, 2023, the listing ceremony of Shanghai Wuxin Medical Technology Group Co., Ltd. (stock abbreviation: Wuxin Shares, stock code: 300543) was grandly held at the Shanghai Equity Exchange Center.

Attendees of the listing ceremony included: Mr. Bu Qigang, Chairman of Zhujiajiao Industrial Park in Qingpu District, Shanghai; Mr. Jiang Changming, Deputy Director of the Civil Affairs Bureau of Sanming City, Fujian Province; Mr. Su Dingfeng, Foreign Academician of the French Academy of Pharmacy, Chief Scientist of China’s 973 Program, and Leader of a National Key Discipline; Mr. Wu Ruihai, Academician of the French National Academy of Sciences, former private physician to the President of France, and the world’s first brain cell transplantation expert; Mr. Zhu Naishuo, Final Review Judge of the National 863 Biomedical High Technology Program, Chairman of the Immunogenetics Professional Committee of the Shanghai Immunology Society, and Executive Director of the Fudan Medical Cell Rehabilitation Joint Center; General Ye Zhisheng, former Chief of Staff of the Shanghai Garrison Command; Mr. Wan Jun, Director of the China High-Tech Industrialization Research Association; Mr. Yang Xun’er, President of the Hong Kong Kong Hai Buddhist Confucianism Joint Research Association; Ms. Zhuang Jinlian, President of the Sanming Elderly Care Federation of Fujian Province; Mr. Zheng Guohong, Chairman of Gaobo Aviation Technology (Shanghai) Co., Ltd.; Ms. Fang Mei, President of the Baoji City Women Entrepreneurs Association in Shaanxi Province, along with shareholders and guests who witnessed the ceremony together.

Wuxin Shares actively implements technological innovation policies, strengthens corporate governance, and enhances transparency in information disclosure. The successful listing not only reflects the capital market’s recognition of the company but also provides more opportunities for its future development. This listing marks an important milestone in the company’s development journey, symbolizing its readiness to face the future with a new posture.

Wuxin Shares is a high-tech company focusing on the R&D, application, and comprehensive health management services in the field of cell biology. It is one of the earliest research-oriented enterprises in China engaged in cell biology research and has achieved numerous results. In 2022, the company, as a key industrial project of the Qingpu District People’s Government of Shanghai, settled in the Yangtze River Delta Integration Demonstration Zone – Zhujiajiao Industrial Park. The company is building a headquarters industrial base centered on regenerative medicine and aimed at developing cell biological drugs, covering business areas such as stem cell regenerative medicine, precision medicine, and health management combining medical care and elderly care.

The company’s core technology leaders include senior academicians and experts like Su Dingfeng, Wu Ruihai, and Zhu Naishuo, who have numerous advanced scientific research achievements domestically. In 2022, Wuxin Group signed a joint scientific research cooperation agreement with Fudan University, establishing a market transformation base for university research achievements, propelling the company onto a fast track of industrial development. The successful listing on the Shanghai Equity Exchange Center holds significant strategic importance for Wuxin Group. According to the group’s development plan, with the support of capital, Wuxin Group will leverage its advantages in expert talent and advanced research and technology to create a benchmark for regenerative medicine and life science industries at its project site, thereby driving the development of health and beauty industries. This will provide a new channel for public health care, contribute to local economic development, and create more jobs and tax revenue.

Let us sincerely wish Wuxin Group continued success and more valuable contributions to society.