Yuexianhu Gets Premium Raw Milk Cert, Launches New Organic Milk
Yuexianhu Gets Premium Raw Milk Cert, Launches New Organic Milk
On August 31st, Junlebao held a press conference in Shijiazhuang, Hebei, announcing that Yuexianhuo has become the first national fresh milk brand to pass the “Premium Grade Raw Milk Certification” by Zhong You Ru. On the same day, the new product “Yuexianhuo Organic Fresh Milk,” sourced from the foothills of the Taihang Mountains, was officially launched.
At the conference, Wei Lihua, Chairman and President of Junlebao Dairy Group, introduced the technological forces behind Junlebao’s high-quality development. He stated that Junlebao will continue to increase R&D investment and uphold the brand commitment of “providing good milk for the Chinese people.” Yang Hongbin, Vice President of Junlebao Dairy Group and General Manager of the Fresh Milk Division, shared the growth journey of Yuexianhuo, which achieved a compound annual growth rate of 90% and became a leading high-end fresh milk brand in less than four years. He invited a wide audience to enjoy the freshness together.
Adhering to the “User First” Concept, Yuexianhuo Achieves Rapid Growth
Since its official launch in November 2019, Yuexianhuo has adhered to the “user first” concept, achieving rapid development through innovative products and market strategies. According to third-party data, in July 2023, Yuexianhuo’s market share in the high-end fresh milk category increased to 29.6%, ranking at the top of the industry in category sales.
The market success is supported by excellent quality. After 13 on-site surveys, 8 key technical indicators, and rigorous evaluations with traceability in related areas for up to 3 years, Yuexianhuo obtained the “Premium Grade Raw Milk Certification” from Zhong You Ru, becoming the first national fresh milk brand to pass this certification.
It is understood that the China Premium Milk Project is a special research project authorized by the Ministry of Agriculture and Rural Affairs to achieve sustainable development of China’s dairy industry. In 2023, the state approved the implementation of certification and logo management for the Premium Milk Project. Wang Jiaqi, Chairman of the National Dairy Technology Innovation Alliance and Director of the Institute of Food and Nutrition Development of the Ministry of Agriculture and Rural Affairs, stated, “The Zhong You Ru certification mark is a hallmark of high-quality development in China’s dairy industry, representing fresher, greener, and safer dairy products.” Obtaining this certification is a powerful testament to Yuexianhuo’s exceptional quality and provides users with peace of mind when selecting “good milk.”
Technology Empowers Yuexianhuo to Gain High Market Recognition
Yang Hongbin explained that from its inception, Yuexianhuo has been built around user needs to create “better-tasting fresh milk.” With self-owned farm milk sources, the main indicators are superior to the standards of the United States, Europe, and Japan, ensuring safe and reliable quality. World-leading membrane filtration, ultra-instantaneous 0.09-second sterilization, and aseptic filling technology retain more active nutrients and the original fresh and sweet taste of milk. The “full cold chain” from production to transportation ensures freshness upon arrival to users. Patented bottle design, various specifications, and convenient purchasing methods provide a better consumer experience. The product has won multiple awards, including the 2019 World Dairy Innovation Award for “Best Processing Innovation,” the iSEE Global Taste Award Five Star Award, and the ITI International Taste Award. Yang Hongbin stated that Yuexianhuo has sold over 360 million bottles, “Yuexianhuo puts users first, and users make Yuexianhuo number one.”
At the event, the new product “Yuexianhuo Organic Fresh Milk” was officially launched. Leveraging the natural ecology of the Taihang Mountain foothills and an all-chain organic model, the new product is pure, fresh, and delicious, redefining organic fresh milk as “mountainous ecological organic.” Yuexianhuo brand ambassador Guo Jingjing also sent a congratulatory message, praising Yuexianhuo’s innovative leadership and unwavering commitment to excellence, and congratulating Yuexianhuo on winning the “gold medal” in the high-end fresh milk market.
Wei Lihua stated that Yuexianhuo’s strong development is inseparable from the powerful empowerment of science and technology. “Technology is the only way to achieve high-quality development of enterprises. Junlebao’s innovative integrated full industry chain model and ‘six world-class’ model include world-class cattle breeding, world-class R&D platform, world-class advanced farms, world-class leading factories, world-class suppliers, and a world-class food safety management system, producing world-class products. In the past decade, the investment in forage planting and cattle breeding alone has exceeded 8 billion yuan.”
Regarding the future development of Junlebao, Wei Lihua stated that Junlebao will continue to increase investment in scientific research and development, using scientific nutrition to provide better solutions for the nutrition and health of people of all ages, aiming to become a leading enterprise in China’s nutritional and healthy dairy products industry

WHICH SECTOR OF THE COLD CHAIN INDUSTRY IS EXPECTED TO DEVELOP WELL IN 2024?
Which sector of the cold chain industry is expected to develop well in 2024?
In the cold chain logistics industry, several sectors may perform well in 2024:
1.Cold Storage Construction and Services: With increasing attention to food safety and quality, as well as growing demand for cold chain logistics across various industries, the number and scale of cold storage facilities will continue to expand. Additionally, standards for cold storage construction and services will further improve to meet the needs of industry development.
2.Refrigerated Vehicles and Cold Chain Logistics Equipment: As the demand for cold chain logistics increases, so will the demand for refrigerated vehicles and cold chain logistics equipment. In the coming years, the number and scale of refrigerated vehicles will further increase, and the trend toward smarter and greener equipment will become prominent.
3.Cold Chain Distribution Services: With the rapid development of e-commerce and the fresh food industry, the demand for cold chain distribution services will continue to rise. In the coming years, cold chain distribution services will focus more on efficiency and accuracy, while also paying more attention to customer experience and service quality.
4.Cold Chain Logistics Technology Innovation: As technology advances, innovation in cold chain logistics technology will be a breakthrough point for industry development. In the coming years, the application of technologies such as the Internet of Things (IoT) and big data analysis will provide more precise and intelligent support for cold chain logistics, driving the industry toward smarter and greener development.
5.Integration and Cross-Industry Collaboration in Cold Chain Logistics: In the coming years, the cold chain logistics industry will continue to strengthen its integration and cooperation with other industries, expanding its business scope and market space, and achieving resource sharing and optimal allocation. This will help promote the rapid development of the cold chain logistics industry and provide better services to other industries.
In summary, in the coming years, sectors such as cold storage construction and services, refrigerated vehicles and cold chain logistics equipment, cold chain distribution services, cold chain logistics technology innovation, and integration and cross-industry collaboration in cold chain logistics are all likely to perform well.

Haier RRS Supply Chain’s Edge as ISO/TC344 Founding Member: Core Advantages in Logistics Innovation
At the 87th Technical Management Board meeting of ISO held in Geneva, Switzerland, the 2023/47 resolution was passed, officially announcing the establishment of the ISO/TC344 Innovation Logistics Technology Committee (hereinafter referred to as “ISO/TC344″). This is the first international standardization technical committee in the field of innovative logistics services and management undertaken by China and will become the world’s most authoritative institution for setting smart logistics technology standards. It is reported that the China Federation of Logistics & Purchasing, as the proposer, will undertake the secretariat work of ISO/TC344.
The establishment of ISO/TC344 is an important milestone for China’s logistics industry to step onto the world stage. It will create new development opportunities for China to actively participate in the formulation of global logistics standards, promote the alignment of China’s logistics industry with international standards, and enhance the level of domestic logistics technology and services. It will further promote the innovative development of China’s logistics industry, support global economic and trade exchanges, and accelerate the construction of a new development pattern of domestic and international dual circulation.
According to the reporter’s understanding, as one of the first national service standardization pilot enterprises (trade circulation special), Haier RRS Supply Chain Technology Co., Ltd. (hereinafter referred to as “Haier RRS Supply Chain”) participated in the application work of ISO/TC344 and played an active role. With the establishment of the ISO/TC344 Innovation Logistics Technology Committee, Haier RRS Supply Chain will further participate in the work of ISO/TC344, working under the leadership and organization of the secretariat unit to contribute to the formulation of global logistics standards.
With its rich management experience and exploration of industry standardization, Haier RRS Supply Chain has led the formulation of many international, national, industry, and group standards in the smart logistics field, gaining widespread recognition for its innovative exploration and practice. The establishment of the ISO/TC344 Innovation Logistics Technology Committee in China has also opened new opportunities for Haier RRS Supply Chain.
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From Application Standards to Industry Standard Formulation “Leader”
For various industries, standards are not only the foundation of work but also a very important methodology. Logistics industry standards not only strengthen the normative guidance role of national and industry standards, providing a standardized operational and management framework for the logistics industry. At the same time, high-standard logistics industry norms help promote the high-quality development of the logistics industry, reduce logistics costs, enhance the vitality of the real economy, and improve the operational efficiency of the social economy.
“Formulating advanced technical systems and management methods into standards is the process of discovering and refining standards, while promoting and applying standards is an important and necessary path to replace the old with the new and promote high-quality development across various industries,” emphasized a relevant person in charge of Haier RRS Supply Chain in a recent interview with “China Logistics & Purchasing” magazine. Industry standards play a crucial role in guiding, regulating, and promoting the healthy development of the logistics industry.
In recent years, relevant national departments have actively introduced policies and action plans for the standardization construction of the logistics industry. In addition, the “14th Five-Year Plan for Modern Logistics Development” also proposed the goal of “further improving the logistics standard norm system, and widely applying standardized, containerized, and unitized logistics loading tools and packaging basic modules.” Haier RRS Supply Chain has long attached great importance to the construction of corporate culture and management norms, formulating and implementing a series of corporate standards in all aspects of corporate operations.
It is worth mentioning that in October last year, the national standard “Smart Logistics Service Guide” (GB/T 41834-2022), led by Haier RRS Supply Chain and jointly formulated with Tianjin University and other units, was officially released. This standard, as the first national standard in the smart logistics industry, fills the gap in the industry’s standards. It clarifies the characteristics and key elements of smart logistics services, and provides content on service capacity assurance, service provision, service evaluation, and improvement, further promoting the comprehensive improvement of smart logistics service levels.
It is reported that the official release of this standard brings new variables to the competitive landscape of the industry, and Haier RRS Supply Chain, which led the formulation of this standard, is expected to become the “leader” in reshaping the industry landscape, providing a new model for the smart transformation of the entire industry. Evidently, through its exploration and practice in the field of logistics industry standardization, Haier RRS Supply Chain has continuously consolidated its standardization management capabilities, gradually becoming the “leader” in the construction of logistics industry standardization.
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From Formulating National Standards to Formulating International Standards
In fact, Haier RRS Supply Chain, originating from Haier, has accumulated rich practical experience in multiple fields such as home appliances, home furnishings, automobiles, travel, cross-border, and cold chain. It is understood that since 2015, Haier RRS Supply Chain has led the formulation of a series of international, national, industry, and group standards in smart logistics and smart supply chains.
In terms of smart logistics services, in addition to the aforementioned national standard “Smart Logistics Service Guide” led by Haier RRS Supply Chain, the company has also led the formulation of the first industry standard in the cloud warehouse field “Requirements for Inventory Sharing Management Based on Multi-warehouse” and multiple group standards in the scenario logistics service field, including “Logistics Service Specification for Fitness Consumer Goods,” “Full-process Service Specification for Smart Logistics of Home Furnishings,” “Logistics Service Specification for Auto Parts,” “Logistics Service Specification for Last Mile of Home Appliances,” and “Logistics Service Specification for Photovoltaic Products.”
In the field of smart logistics technology, Haier RRS Supply Chain is leading the formulation of the first national standard in the digitalization of logistics parks “General Technical Requirements for Digitalization of Logistics Parks,” specifying the requirements for digital technology architecture, facilities, and systems in the construction of logistics parks. Additionally, Haier RRS Supply Chain is leading the formulation of the first industry standard in the intelligent unmanned warehouse technology field “General Technical Requirements for Unmanned Warehouses.”
In the field of smart supply chains, Haier RRS Supply Chain, as one of the initiators of the “Smart Supply Chain” working group of the TC28 Standardization Technical Committee, is participating in the planning and application work of multiple national standards for smart supply chains.
Haier RRS Supply Chain not only leads domestic standards but is also gradually leading the formulation of multiple international standards—IEEE STD 2934 “Logistics Operation Process in Smart Factory” and P3145 “Standard for General Technical Requirements of Auxiliary Warehouse in Smart Factory,” providing standard norms for the logistics operation process and the construction of auxiliary warehouses in smart factories.
According to “China Logistics & Purchasing” magazine reporters, Haier RRS Supply Chain is currently leading the compilation of the industry standard “General Technical Requirements for Unmanned Warehouses” and the international standard “Standard for General Technical Requirements of Auxiliary Warehouse in Smart Factory.” After the release and implementation of these international standards, if industry enterprises adopt these technical standards in the construction of smart warehouses within factories and external smart warehousing, it will help enhance the standardization of planning and construction, improve planning and implementation efficiency, and shorten the construction cycle.
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From Benefiting Themselves to Ecological Win-win
As China’s leading supply chain management solutions and scenario logistics service provider, Haier RRS Supply Chain has completed the transformation of the three development stages of “enterprise logistics → supply chain enterprise → ecological platform,” not only accelerating its own full-process smart upgrade but also empowering the development of upstream and downstream industries, successfully building an open and win-win ecological system, and setting an important demonstration effect for the development of the entire supply chain and logistics industry.
Data shows that as of December 31, 2022, Haier RRS Supply Chain and its subsidiaries have more than 15,000 trunk lines, covering more than 30 provinces/municipalities/autonomous regions nationwide, over 330 prefecture-level administrative regions, and more than 2,800 counties and districts. In terms of overseas transportation networks, it has opened more than 1,000 sea routes, 70 railway routes, and 1,500 air routes. In terms of delivery and installation networks, among its nearly 5,000 service outlets, there are more than 1,700 basic service providers, about 3,000 community service centers, and over 270 scenario service centers. At the same time, Haier RRS Supply Chain has established the first large-item smart unmanned warehouse in the industry, taking the lead in achieving unmanned operations from goods warehousing to outbound processes. Additionally, through intelligent means, Haier RRS Supply Chain has applied different degrees of intelligent facilities and smart logistics management solutions in the entire process of supply chain and logistics, including front-end parts management and supply for factories, in-factory manufacturing logistics operations, and providing cloud warehouse intelligent distribution services for finished products nationwide and globally.
After more than 20 years of innovative development and practice, the standardization, digitalization, and intelligence levels of Haier RRS Supply Chain’s services have been continuously improved. Firstly, Haier RRS Supply Chain has established a complete service standard system to ensure the stability and reliability of service quality, making the entire supply chain process more standardized and controllable. Secondly, Haier RRS Supply Chain actively promotes digital transformation, using advanced information technology to improve service efficiency and management levels. Finally, Haier RRS Supply Chain continuously introduces new technologies such as artificial intelligence to drive intelligent service upgrades. For example, using machine learning algorithms to analyze and mine historical data to improve the accuracy of order allocation and route planning.
The establishment of the ISO/TC344 Innovation Logistics Technology Committee in China signifies that the status of China’s logistics industry on the international stage has been further enhanced, and it is bound
Hunan Huixiangxuan Teams Up with CAAS on Prepared Food Tech Innovation
RedNet News, October 27 (Correspondent Luo Chao) — Recently, Zhang Chunhui, Chief Scientist of the Institute of Agricultural Products Processing at the Chinese Academy of Agricultural Sciences, visited Hunan Huixiangxuan Biotechnology Co., Ltd. for research. He engaged in in-depth discussions with the company’s Chairman Wang Zhongming on the future development, technological innovation, and market challenges of the prepared food industry.
Zhang Chunhui visited the Huixiangxuan Flavor Research Institute to gain a deeper understanding of the company’s research achievements in food flavor technology, food safety monitoring, and food process optimization.
Wang Zhongming posed a central question: “As developers of compound seasonings backed by flavor technology, how can we empower the prepared food industry?” Zhang Chunhui believes that finding a balance between government regulatory policies for the prepared food industry and the development needs of enterprises is crucial. He suggested that technological innovations, such as the “sandwich” structure product design, can meet the consumption needs of different scenarios.
Regarding the future development trends of the prepared food industry, Zhang Chunhui pointed out that with the maturity of cold chain technology and the acceleration of life rhythms, prepared foods will better meet the dietary needs of modern families and individuals.
Additionally, the two sides discussed how the prepared food industry can maintain close contact with consumers through continuous innovation, meet the dietary needs of different groups, and enhance the taste and authenticity of prepared foods through technological research and development. This exchange provided Hunan Huixiangxuan Biotechnology Co., Ltd. with a clear development direction and strengthened its cooperative ties with the Chinese Academy of Agricultural Sciences.
In June this year, Huixiangxuan and the Institute of Agricultural Products Processing of the Chinese Academy of Agricultural Sciences jointly established the Chinese Flavor R&D Center, covering an area of 2,500 square meters, dedicated to the innovative research and digital transformation of Chinese cuisine

WHAT IS THE CHINA LOGISTICS GROUP PLANNING TO ACQUIRE BY PURCHASING PART OF THE ASSETS OF GLP?
Recently, media reports disclosed that China Logistics Group has completed due diligence on some Chinese assets that GLP plans to sell. The transaction is expected to be completed by the end of this year.
Since its establishment, China Logistics Group has attracted significant attention from the public. As the “national team” in logistics, its mission is to build a world-class logistics enterprise. Therefore, its every move represents logistics trends and future expectations.
Why is China Logistics Group acquiring part of GLP’s Chinese assets? What advantages do these assets have that attract China Logistics Group?

Anticipating Economic Structural Changes
GLP offers $7 billion worth of assets for sale.
According to a previous Bloomberg report, GLP has provided $7 billion (approximately 51 billion RMB) worth of Chinese assets for China Logistics Group to choose from.
First, let’s look at GLP. In February this year, GLP announced a structural adjustment—its global fund management business was split and integrated into a new global alternative asset management company—GLP Capital Partners (GCP).

Specifically, GLP Capital Partners (GCP) became GLP’s exclusive investment and asset manager, seeking long-term stable and attractive investment returns; while GLP continued to focus on new infrastructure in supply chain, big data, and new energy sectors.

Meanwhile, GLP has a new perspective on future business development.
Because of its deep involvement in high-standard logistics warehouses and cold chain warehouses, GLP is more sensitive to changes in international markets, regional markets, and industries. Recently, Zhao Mingqi, Co-President of GLP China, stated in an interview with the “National Business Daily” that new growth engines in logistics and warehousing operations include new energy, cross-border e-commerce, fresh cold chain, and digital transformation. These economic structural changes are creating new market opportunities.

Additionally, given the new global economic landscape, the return of the U.S. dollar is inevitable, and various strategies by the Federal Reserve are accelerating the withdrawal of funds from outside the U.S. This will affect foreign companies, especially those with U.S. debt that is approaching maturity.
According to “Little Debt Market Watch,” as of May this year, GLP had 16 outstanding bonds with a total scale of 21.563 billion RMB. Therefore, “Real Estate Guide” reported that the reason for this transaction between GLP and China Logistics Group is to use the proceeds from the asset sale to reduce the company’s leverage and repurchase debt.
These three reasons combined might be the basis for the cooperation between GLP and China Logistics Group.
Cited from https://new.qq.com/rain/a/20231009A08LED00
DO YOU KNOW HOW TO HANDLE THE GEL PACKS THAT MIGHT BE INCLUDED WITH FRESH FOOD PURCHASES?
During the recent Mid-Autumn Festival and National Day holidays, people were inevitably visiting relatives and friends, exchanging gifts. As residents of Ningbo, a city by the sea, fresh food naturally became the top choice for gifts. Observant citizens may have noticed that in recent years, a new type of preservative ice pack has gradually replaced the traditional method of using pure ice blocks, becoming the most common “companion” for transporting fresh food. Compared to the traditional ice packs, which melt into ice water over time, these new ice packs can remain solid when the fresh food is received. So, what exactly is inside these new ice packs? How should they be handled? A reporter conducted an investigation.

Internal Components: High Polymer Compounds
Non-toxic, Harmless, and Highly Absorbent
Mr. He, a citizen who raised this question, told the reporter that not only during holidays but also on regular days, his family often buys fresh food online. Initially, he thought these ice packs were great because they could be used when he had a fever or a sports injury. So, every time he received an ice pack, he would put it in the freezer. Over time, he accumulated more and more ice packs and had to dispose of some.
Mr. He is a meticulous person in life and performs garbage sorting quite well. Before discarding the ice packs, he observed their outer packaging but found no disposal instructions. To avoid burdening sanitation workers, he cut open the melted ice packs, intending to pour the liquid into the sewer before discarding them. However, he discovered a gel-like substance inside. Mr. He noticed that this gel-like substance could not flow naturally into the sewer and needed a strong water flow to be flushed away.
“Will this pollute the water? How should we properly dispose of these new ice packs?” Since most ice packs provided by merchants do not have ingredient information, the reporter searched online and found that the main components of the preservative ice packs are sodium polyacrylate and carboxymethyl cellulose.

Gel-like Substance in Melted Ice Packs
To understand better, the reporter consulted Li Na, a leading chemistry teacher at Long Sai Middle School in Zhenhai District.
“Sodium polyacrylate is a polymer material with numerous hydrophilic groups, providing strong water absorption, excellent water retention, thickening, and gel functions. Carboxymethyl cellulose is an anionic cellulose ether, appearing as a white or slightly yellow flocculent fiber powder or white powder, odorless, tasteless, and non-toxic; it dissolves easily in cold or hot water, forming a transparent solution with certain viscosity; it has hygroscopicity and functions such as thickening, moisture retention, adhesion, stabilization, emulsification, and suspension,” Li Na told the reporter. These polymer materials form a gel when hydrated, and when frozen, they can extend the melting time. They are non-toxic, odorless, and quite stable, which is why these ice packs can be reused as long as the outer packaging is intact.

Currently Classified as Other Waste
Dispose of with Outer Packaging for Harmless Treatment
Although these new ice packs are generally non-toxic and harmless, with the booming express delivery business today, the derivatives of these products will increase, and the associated problems should be taken seriously.
The reporter consulted the staff at the Ningbo Municipal Bureau of Ecology and Environment regarding whether the internal components of the ice packs should be poured directly into the sewer. The staff responded negatively: “Although it will not pollute the water, these substances have strong water absorption and will expand in volume when encountering water, which can easily block the sewer. It is recommended to dispose of them with the outer packaging.”
So, in terms of waste sorting, which trash bin should these ice packs be put into? The staff at the Ningbo Municipal Household Waste Sorting Guidance Center stated that household waste is generally categorized into four types: recyclable, hazardous, kitchen, and other waste.
“First, it can be excluded from kitchen waste. Based on its non-toxic and harmless nature, it clearly does not belong to hazardous waste,” explained the staff. As for whether these ice packs are recyclable, this depends on the industry’s recycling system. “Whether high-value or low-value recyclable items, such as cardboard and plastic bottles, the main point is that they have a recycling chain in the market. Currently, ice packs are not in this sequence, so they can only be treated as other waste for harmless disposal.”

Recommendations
Mark Ingredients and Disposal Methods on Packaging Future Exploration of Reverse Logistics Recycling Systems
Given the reusable nature of preservative ice packs, adhering to green concepts of energy-saving and environmental protection, is it possible to dispose of these ice packs more properly in the future?
The staff at the Ningbo Municipal Household Waste Sorting Guidance Center stated that the State Council’s “Guiding Opinions on Accelerating the Establishment of a Green and Low-Carbon Circular Development Economic System” requires “accelerating the implementation of the producer responsibility extension system, guiding production enterprises to establish reverse logistics recycling systems.” For products like ice packs used in niche and specific industries, the industry should regulate and guide them to return to the source for recycling. Meanwhile, regulatory authorities should strengthen guidance and supervision, emphasizing the producer’s responsibility and the user’s reduction responsibility.
However, the reporter found on online shopping platforms that these preservative ice packs are cheaply priced, with bulk purchases costing only a few cents per pack. Compared to the entire process cost of collection, transportation, sorting, and cleaning, neither the manufacturers nor the users of these ice packs are motivated to carry out recycling.
“Whether through future regulations or simple recycling processes, even if treated as waste, manufacturers must indicate the nature of the substances inside the bags, specify whether they are harmful, and provide detailed disposal methods on the packaging. This way, consumers can handle them with peace of mind,” suggested the staff at the Ningbo Municipal Household Waste Sorting Guidance Center.
Cited from https://baijiahao.baidu.com/s?id=1779281029004789696&wfr=spider&for=pc
Under the Belt and Road Initiative, Imported Fresh Produce Achieves “One-Hour Delivery”
Guangzhou is a millennium-old commercial capital. More than 1,000 years ago, it was one of the starting points of the Maritime Silk Road. Today, Guangzhou not only boasts Nansha Port and several Pearl River inland ports, but also Baiyun International Airport. Among them, Nansha Port is an important hub of the “21st Century Maritime Silk Road,” connecting with over 100 countries and more than 400 ports worldwide.

Guangzhou: A Millennium Port Leading Maritime Silk Road Shipping
Guangzhou’s Nansha is located at the estuary of the Pearl River and at the geographical center of the Guangdong-Hong Kong-Macao Greater Bay Area. As Guangzhou’s only natural deep-water port, Nansha Port facilitates international shipping routes for the Pearl River Delta region, opening up critical trade channels for China. By the end of 2013, Guangzhou Port had 39 routes oriented towards the “Belt and Road” initiative. Over the past ten years, this number has increased by over 100. As of now, Guangzhou Nansha Port has 152 foreign trade routes, 126 of which are to countries participating in the “Belt and Road” initiative.
The growth in route numbers has been accompanied by a continuous rise in foreign trade throughput. In 2013, the container throughput in the “Belt and Road” direction was 1.6526 million TEUs, which more than doubled by 2022. In 2022, 80% of the foreign trade throughput at Guangzhou Port’s Nansha Port came from “Belt and Road” participating countries. The “circle of friends” of Nansha Port continues to expand, with 23 friendly ports in “Belt and Road” countries.
Today, Guangzhou Port can handle both large, towering ships and smaller, flexible vessels, offering comprehensive container, roll-on/roll-off, and bulk cargo services for both domestic and international trade. The port sees a steady flow of goods, exporting industrial products such as cars and central air conditioners, and importing agricultural products like grain and cherries. Guangzhou Port has become a major logistics hub, energy artery, and grain channel, and is the only comprehensive port in the Greater Bay Area.

Port Data
From January to August 2023, Nansha Port had 152 foreign trade routes, 126 of which were related to the “Belt and Road” initiative, with a container throughput of 12.675 million TEUs, a year-on-year increase of 5.2%.
Currently, the Guangzhou Nansha Port has attracted numerous leading domestic cross-border e-commerce companies, with more than 1,000 cross-border e-commerce-related enterprises established, forming a complete cross-border e-commerce ecosystem encompassing policy benefits, platform aggregation, convenient logistics, and financial innovation.
From January to August 2023, Guangzhou Baiyun Airport Customs supervised over 13,900 batches of imported agricultural products from “Belt and Road” countries, valued at nearly 2.7 billion RMB, covering over 200 varieties.
Statistics show that Guangzhou’s import and export value with “Belt and Road” countries grew from 264.17 billion RMB in 2013 to 469.36 billion RMB in 2022, an increase of 77.7%, with an average annual growth rate of 6.6%.
Guangzhou Nansha Port: Bridging Mountains and Seas to Connect with the World
Guangzhou Port’s Nansha Port Area is one of the ports with the most maritime routes in South China and is a crucial hub of the “21st Century Maritime Silk Road.” Guangzhou Port has innovatively launched the “One Port Pass” logistics model, along with multimodal transportation modes such as rail, road, and water. Nansha Port fully utilizes its role of “bringing in and connecting out,” forming a logistics network system covering the Guangdong-Hong Kong-Macao Greater Bay Area, radiating inland and connecting globally.

“One Port Pass” Links the Greater Bay Area to the World
On September 23, 35 export containers filled with household appliances such as dishwashers and air conditioners completed customs clearance procedures at Shunde Beijiao Terminal in Foshan. Using the “One Port Pass” mode, they were transferred via inland waterways to Guangzhou Nansha Port and then directly shipped abroad to 41 “Belt and Road” countries and regions, including Egypt and the Czech Republic.
The “One Port Pass” reform, jointly launched by Guangzhou Customs and Guangzhou Port, uses Nansha Port as the hub port and Pearl River inland ports as feeder ports, forming an operational mode where “two ports act as one.” This allows import and export goods to be declared, inspected, and released once. So far, the “One Port Pass” project in the Greater Bay Area has opened 16 water routes, achieving efficient and convenient movement of import and export goods in the region.
“One Port Pass” Extends Inland Through Rail-Sea Intermodal Transportation
With the successful integration of multiple inland ports in the Greater Bay Area and the “One Port Pass” model of seamless import and export customs clearance, the model continues to expand to inland provinces that are not coastal, riverine, or border regions.
On September 27, a shipment of rubberwood from Malaysia was transported via the rail-sea intermodal train to Ganzhou International Port through Guangzhou Nansha Port. This “bus-style” rail-sea intermodal train helps wood import enterprises save 2-3 days in customs clearance time and 30% in logistics costs.
From the completion and operation of Nansha Port Railway to the formation of a three-dimensional transport network integrating port, railway, and road, the internal and external transport channels continue to open up, bringing “Belt and Road” countries closer.
In the past ten years, the proportion of rail-sea intermodal transport at Guangzhou Port has increased rapidly, with more goods reaching Nansha Port via rail to board larger ships bound for broader markets. Simultaneously, more direct shipping routes to “Belt and Road” countries are docking at Nansha. Currently, Nansha Port has daily services to major ports in Southeast Asia.
Statistics show that in the first eight months of 2023, the business volume of “One Port Pass” exceeded 106,000 TEUs, a year-on-year increase of 27.7%, with more than 2,000 foreign trade enterprises choosing this model.

“Silk Road E-commerce” as a New Engine for High-Quality Development
The proposal of the “Belt and Road” initiative has provided new historical opportunities for the development of cross-border e-commerce. In 2022, the total value of cross-border e-commerce imports and exports at Guangzhou Nansha Port exceeded 100 billion RMB for the first time, a year-on-year increase of 3.3 times. During the rapid growth of cross-border e-commerce from its inception, the biggest development “bottleneck” was how to handle returns of import and export goods.
“Import Return Center Warehouse” Eases Consumers’ Concerns About “Buying Globally”
In 2022, Guangzhou’s total cross-border e-commerce import and export volume reached 137.59 billion RMB, a year-on-year increase of 85.3%, with the import scale of cross-border e-commerce ranking first nationwide for nine consecutive years. However, in the early stages of the rapid growth of cross-border e-commerce import business, enterprises and consumers faced unprecedented challenges.
With the booming rise of cross-border e-commerce as a new type of foreign trade, customs across the country have been exploring solutions for the return of imported goods. At the end of 2018, the General Administration of Customs issued Announcement No. 194 of 2018, clarifying that cross-border e-commerce imported return goods that meet the conditions for secondary sales can be re-listed for sale. Guangzhou Customs followed up promptly, supporting enterprises to establish cross-border e-commerce retail import return center warehouses in the Nansha Comprehensive Bonded Zone, allowing consumer return parcels to be sorted, declared for return, and re-listed within the zone. This allowed consumers to enjoy the convenience of returning imported goods, while also helping enterprises reduce operating costs.
Having resolved the issue of import returns, the next challenge was handling export returns.
In recent years, “Made in China” has risen strongly, with domestic fashion apparel, accessories, and fast fashion retail goods being favored by overseas consumers. Similar to imported consumer goods, there is also a demand for return and exchange of export goods. Statistics show that the return rate for export fast-moving consumer goods is as high as 8% to 10%.

“Consolidated Export” Helps Fast-Moving Consumer Goods Export Enterprises “Sell Globally”
This cross-border e-commerce enterprise, which specializes in exporting fast-moving consumer goods, has been stationed in the Nansha Comprehensive Bonded Zone since 2019. Currently, its monthly return volume reaches millions. Relying on Guangzhou Customs’ pioneering “consolidated export” and precise support measures of “one policy for one enterprise,” the enterprise relocated its overseas warehouse to the Nansha Free Trade Zone. Overseas return goods and domestic export goods are stored in the same warehouse within the bonded zone and can be consolidated into a single package for export, addressing high return shipping costs and slow efficiency issues. Innovative measures coupled with geographical advantages have enabled consumers and various cross-border e-commerce enterprises in Nansha to achieve “buy globally” and “sell globally.”
Speeding Up Customs Clearance to Create a “1-Hour Fresh Import Logistics Chain”
Guangzhou has not only Nansha Port, which boasts numerous shipping routes, but also a large air port. Guangzhou Baiyun Airport is one of the top three aviation hubs in the country, with a network of routes covering the globe. Every day, over 40 tons of fresh products from “Belt and Road” countries enter through here.
Development Status of China’s Fresh Cold Chain Logistics Industry in 2023: Overall Improvement in Cold Chain Logistics Operations
Current State of China’s Fresh Cold Chain Logistics Industry in 2023: Overall Improvement in Cold Chain Logistics Operations
Among the top ten regions with the most cold chain logistics companies in China, five are located in East China: Shandong, Shanghai, Jiangsu, Fujian, and Anhui. Guangdong Province has the highest number of cold chain logistics companies, totaling 277, accounting for 13% of the total. Cold chain logistics primarily focus on two stages in product sales: transporting fresh products from the production site to the sales site, and then from the sales site warehouse to the consumer. Therefore, regions with a high number of cold chain logistics companies are mainly concentrated in fresh food production areas and economically developed regions. Fresh food production areas have a high demand for external sales, increasing the need for cold chain logistics. Meanwhile, consumers in economically developed regions have a higher consumption capacity and demand for freshness, necessitating cold chain transportation.

Supported by strong national policies, China’s cold chain logistics operations continue to improve, maintaining a stable and upward trend. From January to August this year, the total value of cold chain logistics in China was 3.7 trillion RMB, a year-on-year increase of 3.95%; the total demand for cold chain logistics was 240 million tons, a year-on-year increase of 5.35%; and the total revenue of cold chain logistics was 308.59 billion RMB, a year-on-year increase of 3.41%.
According to the “2022-2027 China Fresh Cold Chain Logistics Industry Market Survey Analysis and Development Trend Forecast Research Report” released by the China Research Institute:
Cold chain logistics cannot function without cold storage, which serves cold chain logistics by providing refrigeration, preservation, and constant temperature to effectively extend the shelf life of fresh foods and special medicines. Refrigerated trucks are critical transportation tools in cold chain logistics, facilitating long-distance transportation of goods. In recent years, the rapid development of fresh food e-commerce has broken the restrictions of shopping areas, allowing consumers to enjoy a wider variety of products. This development has increased the demand for long-distance transportation of fresh foods, significantly boosting the demand for cold chain logistics.

Cold chain logistics use technologies such as temperature control and insulation, along with facilities like cold storage, refrigerated trucks, and refrigerated boxes, to ensure that cold chain products remain at the required temperature throughout the entire process from initial processing, storage, transportation, circulation processing, sales, and distribution. Cold chain logistics emerged with economic and social development and advancements in refrigeration technology. The upstream sector mainly comprises cold storage infrastructure and equipment suppliers, the midstream consists of logistics service providers, and the downstream includes food and fresh products and medical products.
In 2022, with effective pandemic control measures and the gradual lifting of restrictions, social and economic vitality accelerated, boosting the logistics industry. Fresh food is a daily necessity with significant market potential. As income levels continue to rise, the market development space for cold chain logistics expands. With the internet reaching more households and the integration of online and offline channels, consumer habits are changing, and the rapid development of fresh food e-commerce is driving the accelerated development of the cold chain logistics industry. Additionally, in the pharmaceutical sector, heightened health awareness is expected to lead to a growth in the pharmaceutical cold chain market, further driving the demand for cold chain logistics. With great growth potential, the industry is subject to stringent regulation, and relevant policies are being continuously introduced to guide its development.

In 2023, China’s fresh agricultural product cold chain supply system shows a diversified structure, with models like direct supply from production areas and farm-supermarket connections emerging. However, wholesale markets for agricultural products remain dominant in the fresh agricultural product supply chain. To improve the cold chain supply system, multi-dimensional efforts are being made to upgrade cold chain services for agricultural products, including strengthening cooperation among quality safety inspection and testing institutions, agricultural production and distribution enterprises, new agricultural business entities, and e-commerce platforms to ensure traceability in production and distribution. Additionally, the construction of agricultural product quality safety traceability management information platforms is being enhanced to achieve comprehensive traceability.
In 2022, the total value of social logistics in China continued to rise, reaching 247 trillion RMB in the first three quarters, a year-on-year increase of 3.5%. Cold chain logistics, as a special type of logistics born from economic development, has grown with the diversification of social and economic demands. To better meet the diverse needs of consumers, the logistics industry is gradually moving towards diversified development, with cold chain logistics emerging as part of this trend.

Due to the high technical barriers in cold chain logistics, the industry in China is still characterized by small enterprise scales and fragmented competition. However, with the growth of fresh food e-commerce and increased demand for pharmaceutical cold chains, the industry has enormous growth potential, likely attracting significant capital investment. Increased competition may accelerate industry consolidation, promoting high-quality development. Additionally, since cold chain logistics primarily transport fresh food and pharmaceuticals, which are closely related to daily life and health, both the state and society place great importance on regulating the industry. Relevant departments are continually introducing policies to guide the industry’s development. In December 2021, the General Office of the State Council issued the “14th Five-Year Plan for Cold Chain Logistics Development,” providing direction for the industry’s high-quality development.
Economic and social development, improvements in living standards, and increased consumer demand for quality life have led to more frequent cross-regional circulation of various agricultural products. Cold chain logistics emerged to address the long-distance transportation of agricultural products, driven by economic development. With the internet reaching more households and the integration of online and offline channels, consumer habits are evolving, driving the rapid development of fresh food e-commerce, which in turn accelerates the development of the cold chain logistics industry. Currently, China’s fresh food e-commerce market is expanding rapidly into lower-tier markets, showing great development potential. The continued expansion of fresh food e-commerce is expected to drive a rapid increase in demand for cold chain logistics. Furthermore, in the pharmaceutical sector, heightened health awareness is expected to lead to a growth in the pharmaceutical cold chain market, further driving demand for cold chain logistics.

For more industry details, please refer to the “2022-2027 China Fresh Cold Chain Logistics Industry Market Survey Analysis and Development Trend Forecast Research Report” published by the China Research Institute. The China Research Institute is a comprehensive provider of information and intelligence in the Chinese industry consulting field, with a brand philosophy of “driving industry development with information and empowering corporate investment decisions.” The company provides professional industry consulting services, including premium industry research reports, customized projects, monthly specials, feasibility reports, business plans, and industrial planning. It offers periodic reports and customized data, covering policy monitoring, corporate dynamics, industry data, product price changes, investment and financing overviews, market opportunities, and risk analysis.
Cited from https://www.chinairn.com/hyzx/20231008/152157595.shtml
Sanquan Foods Strengthens Cold Chain via Digital Partnerships at Tianjin Base
Sanquan Foods’ Tianjin Base Reaches Strategic Cooperation with Chain Warehouse: Internet Empowerment Enhances Cold Storage Operation Efficiency
Sanquan Foods’ Tianjin Base is located in the Wuqing Development Zone of Tianjin. It is a modern manufacturing enterprise integrating frozen food processing and regional warehousing and distribution. The base can meet the one-stop warehousing and logistics transportation needs of customers in the catering, retail, food production, and import-export trade industries.

Deep Integration of Warehousing and Distribution into the Beijing-Tianjin-Hebei Urban Circle
Leveraging a mature transportation network, the base not only satisfies intra-city storage and distribution needs but also facilitates trunk line transportation to key national transportation hubs such as Beijing-Tianjin-Hebei, the three northeastern provinces, Shandong, Shanxi, and other regions. This effectively improves transportation efficiency and reduces logistics costs for customers.
The base covers an area of 276.6 acres, with a total construction area of 184,401.1 square meters. It includes one 14,775-square-meter automated high-standard warehouse at minus 18°C, a 1,000-square-meter variable temperature warehouse, and an 11,245-square-meter ambient temperature warehouse. These facilities offer diversified warehousing services to meet customers’ multi-temperature storage needs, with the variable temperature warehouse capable of flexible switching between refrigeration and freezing.
Located near Beijing, Langfang, and Tangshan, the base is 54.2 kilometers north of Beijing Daxing International Airport, 41.4 kilometers south of Tianjin Binhai International Airport, and 30.7 kilometers from Tianjin West Railway Station. It is 551 meters in a straight line from the Jingjintang Expressway and 6 kilometers from the Wuqing North Toll Station (S30 Jingjin Expressway entrance), a mere 9-minute drive. Multiple expressways such as the Beijing-Tianjin Expressway and the Beijing-Shanghai Expressway pass through the area, providing significant geographical advantages.

Service Content and Scope
1.Warehousing Services: Multi-temperature zone storage services; inbound and outbound inventory management; order management; cargo sorting services.
2.Transportation Services: Trunk line transportation/city delivery; full truckload and less-than-truckload services to major cities nationwide; provision of transportation optimization solutions.
3.Value-Added Services: Secondary packaging/labeling services; warehousing and distribution (supporting single item distribution); information systems such as WMS.
4.Park Cooperation: Food production and processing; park development cooperation; factory leasing.
Comprehensive Cold and Frozen Storage Services Covering All Customer Needs
Leading Industry with Automated High-Bay Warehouses and Intelligent Hardware Facilities
On the hardware side, the base is equipped with a central computer management control room, computer management operating systems, and computer monitoring systems.
On the software side, advanced SAP and WMS systems are used for daily product receipt, dispatch, and storage management.
Personnel can monitor warehouse inbound and outbound situations in real-time (including cargo location status inquiries, equipment status inquiries, work order tasks, and inbound and outbound coordination, optimizing the combination of inbound tasks to form the best inbound/outbound joint operations).
The company has established a complete set of warehousing management standards and systems to ensure the safety and first-in-first-out (FIFO) of products. The warehousing and logistics operations strictly adhere to the 6S management standards, providing customers with a clean and orderly storage environment.
All personnel undergo comprehensive professional training, safety training, and pre-job training, enabling them to proficiently carry out logistics and warehousing operations according to the company’s management standards. 90% of the management personnel have over 10 years of deep expertise and management experience in the cold chain logistics industry.

The company implements a 247365 capacity guarantee to meet various customer needs. The professional customer service team provides one-on-one service with 24-hour real-time response, allowing more enterprises to experience the “fast, accurate, stable, and good” high-quality service.
Cited from https://mp.weixin.qq.com/s/T0-hJeI6vZ3tNicCU0cqRQ
Home Hotpot Craze Drives Guoquan Foods to Pass Hong Kong Stock Exchange Listing Hearing
Shanghai Stock Exchange News: Guoquan Foods Passes Hearing at Hong Kong Stock Exchange
(Reporter Tang Yifei) An enterprise that has made a name for itself by selling hotpot ingredients, Guoquan Foods (Shanghai) Co., Ltd. (hereinafter referred to as “Guoquan Foods”), is about to go public. On October 10, the Hong Kong Stock Exchange (HKEX) website showed that Guoquan Foods had recently passed its hearing and is set to be listed on the main board of the HKEX. Huatai International and CICC are acting as joint sponsors.

On October 6, Guoquan Foods disclosed its post-hearing information pack. Established in 2015, Guoquan Foods is a one-stop brand for at-home dining products. According to Frost & Sullivan, Guoquan Foods ranked first among all domestic retailers in 2022 in terms of retail sales of at-home dining products, holding a 3.0% market share in China. In 2022, Guoquan Foods was the largest home hotpot and barbecue brand in China by retail sales.
Guoquan Foods’ performance has grown rapidly over the past three years. The prospectus shows that its total revenue from 2020 to 2022 was 2.965 billion RMB, 3.958 billion RMB, and 7.174 billion RMB, respectively. In the first four months of this year, Guoquan Foods achieved total revenue of 2.078 billion RMB.
However, Guoquan Foods’ net profit has been unstable, with net profits of -43 million RMB, -461 million RMB, and 241 million RMB from 2020 to 2022, respectively. In the first four months of this year, the net profit was 120 million RMB. The company’s gross profit margin has shown an overall upward trend, being 11.1%, 9.0%, and 17.4% from 2020 to 2022, respectively. In the first four months of this year, the gross profit margin was 21.1%.

Guoquan Foods has also rapidly expanded its store network. The prospectus shows that the number of new franchise stores was 2,883, 2,762, and 2,631 from 2020 to 2022, respectively. As of April 30 of this year, Guoquan had 9,978 stores.
Mr. Yang Mingchao, Mr. Meng Xianjin, and Mr. Li Xinhua are acting in concert. Additionally, Mr. Yang Mingchao controls Guo Xiaocircle Enterprise Management and Guo Xiaocircle Technology. These shareholders collectively hold 48.64% of the shares.
Guoquan Foods boasts a strong shareholder base, including IDG Capital, CMB International, Sanquan Foods, Wumart Investment, GGV Capital, Qiming Venture Partners, TPG, Tiantu Capital, Focus Media, Lighthouse Capital, Risong Capital, and Moutai Fund, among others.

Industry insiders believe that the competition in the fresh food e-commerce platform market is fierce. Platforms such as Hema, Meituan, and Dingdong Maicai are also focusing on hotpot ingredients and have launched hotpot ingredient sections. JD Supermarket and Pupu Supermarket are also increasing their efforts in the pre-made food sector. Guoquan Foods needs to enhance its competitiveness in the supply chain, product categories, or operations. Currently, the market concentration in the fresh food e-commerce sector is still relatively fragmented.
Cited from https://news.cnstock.com/news,bwkx-202310-5132623.html
