Montra Electric Deploys 100 Electric Reefer Trucks for Urban Cold Chain Logistics

Montra Electric Deploys 100 Electric Reefer Trucks for More Retail

What Happened

Montra Electric has delivered 100 EVIATOR 350 electric refrigerated trucks across India in partnership with Green Drive Mobility and TVS Vehicle Mobility Solution. The vehicles have been deployed for More Retail to support quick commerce and temperature-controlled logistics operations in major Indian cities.

This is a distinct event from the previously covered SWITCH Mobility IeV4 Reefer launch. While both relate to electric refrigerated transport in India, this case involves a different vehicle platform, different operating partners, and a specific 100-unit fleet deployment for retail cold chain operations.

How It Works

The EVIATOR 350 is equipped with an integrated refrigeration system capable of maintaining temperatures from -25°C to +25°C. This operating range allows the vehicle to support multiple temperature profiles, including frozen goods, chilled products, fresh food, and other temperature-sensitive retail cargo.

Under active reefer conditions, the vehicle provides more than 130 km of range on a single charge. With a 45-minute DC fast charge, the operating range can extend beyond 250 km, making the platform more suitable for high-frequency urban delivery cycles where uptime and route density are critical.

The deployment is designed for quick commerce operations, where refrigerated transport must maintain temperature consistency across repeated loading, unloading, stop-start movement, and short delivery windows. For city-level cold chain logistics, this is often where temperature excursion risk is highest.

Why It Matters

Urban cold chain logistics is becoming more demanding as grocery, foodservice, fresh produce, dairy, frozen food, and quick-commerce channels expand. These networks require temperature-controlled delivery vehicles that can support high utilization while maintaining cargo integrity across dense delivery routes.

Electric reefer trucks address two operational priorities at once: controlled-temperature distribution and lower-emission fleet operation. However, real-world performance depends on more than vehicle specifications. Refrigeration load, ambient temperature, route length, charging access, door-opening frequency, and dwell time all affect cold chain integrity.

The EVIATOR 350 deployment is commercially relevant because it moves electric refrigerated transport from product demonstration into fleet-level use. A 100-unit deployment gives logistics operators a clearer view of how electric cold chain vehicles perform under high-frequency urban operating conditions.

B2B Impact

For retailers and quick-commerce operators, electric reefer trucks can support more sustainable last-mile cold chain distribution while maintaining product quality for chilled and frozen categories. The key business value is not only emissions reduction, but also reliable temperature control during intensive daily delivery cycles.

For cold chain packaging and monitoring suppliers, this deployment creates demand for route-level validation, reusable insulated totes, PCM support systems, temperature loggers, delivery SOPs, and telematics-integrated temperature visibility.

For logistics operators, the main challenge will be operational integration. Charging strategy, route planning, pre-cooling, vehicle dispatch, temperature monitoring, and driver handling practices must work together to protect product integrity.

For B2B cold chain solution providers, the broader signal is clear: refrigerated transport is moving toward connected, electric, and data-driven platforms. Companies that can combine vehicle technology, thermal packaging, route validation, and real-time condition monitoring will have stronger value in future urban cold chain networks.