COURIER COMPANIES “NEGLECTING THEIR MAIN BUSINESS,” RUSHING INTO LIVESTREAM E-COMMERCE
Courier companies are now venturing into livestream e-commerce. Livestream e-commerce has reached a fever pitch, with platforms like JD.com and Taobao, as well as short video platforms like Douyin and Kuaishou, dominating the market. Unexpectedly, courier companies are also jumping into the fray. Recently, SF Express has been the most active in exploring livestream e-commerce. In August, SF Express quietly launched a livestream e-commerce feature on its WeChat mini-program, covering everything from adding items to the cart, placing orders, shipping, tracking logistics, and receiving goods, all within the SF Express mini-program without the need to switch to third-party platforms. The products mainly include fresh fruits and other agricultural products. Previously, SF Express helped farmers in fresh produce areas find e-commerce influencers to promote their products and collaborated with companies like Oriental Selection for livestream e-commerce. Additionally, SF Express proposed the “Livestream E-commerce Solution+” to explore ways to upgrade agricultural e-commerce. In fact, a few years ago, some courier companies had...
